Strategies for Creating Inspiring Content Marketing with Visuals

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High-quality visuals are integral to any content marketing effort and this presentation will share some insight and strategic advice for incorporating amazing imagery into your content. Read the full article here: http://www.brianhonigman.com/inspiring-visual-content/

Strategies for
Creating
Inspiring
Content
Marketing
with Visuals
BASED ON AN ARTICLE THAT ORIGINALLY
APPEARED ON MY WEBSITE

I'm a Content Marketing Consultant
and CEO of Honigman Media.
HI!I’m Brian Honigman

HUMAN BEINGS
ARE VISUAL.

> 30%of our brains are dedicated
to visual processing SOURCE

MEANING VISUALS ARE KEY
FOR MAKING AN IMPACT

???WHAT DOES THIS MEAN FOR
CONTENT MARKETERS?

JUST LIKE ALL
PUBLICATIONS HAVE AN
EDITORIAL “VOICE”

THEY SHOULD HAVE A
VISUAL IDENTITY TO MATCH

AN IDENTITY IS
DEFINED BY IT’S
REAL-WORLD
APPLICATIONS

SO CREATE A
“VISUAL DNA”
FOR YOUR CONTENT…

…AND THEN USE IT AS
A BLUEPRINT FOR
YOUR CONTENT IN
VARIOUS FORMS.

THIS TEMPLATING IS HOW I
BRANDED #INSIDERCHAT

ONCE YOU HAVE DEFINED
YOUR AESTHETIC…

…MAKE SURE TO
INCORPORATE IT THOROUGHLY

CREATES A COMPELLING AESTHETIC
THROUGH CONSISTENCY AND REPETITION

THE AIM IS TO MAKE A WHOLE THAT IS
“OTHER” THAN THE
SUM OF ITS PARTS

MEANING:
YOU DON’T WANT PEOPLE TO BE
CONSCIOUS ABOUT THE INDIVIDUAL PIECES.
THE GOAL IS THAT ALL THE ELEMENTS FIT
SEAMLESSLY TO CREATE SOMETHING
SPECIAL

1)Craft a visual identity
2)Systematize your aesthetic
3)Be consistent and thorough
3 STEPS FOR VISUALS THAT WORK

Follow Subscribe Connect
THANKS FOR READING!
KEEP IN TOUCH!

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Strategies for Creating Inspiring Content Marketing with Visuals

1. Strategies for Creating Inspiring Content Marketing with Visuals BASED ON AN ARTICLE THAT ORIGINALLY APPEARED ON MY WEBSITE

2. I'm a Content Marketing Consultant and CEO of Honigman Media. HI!I’m Brian Honigman

3. HUMAN BEINGS ARE VISUAL.

4. > 30%of our brains are dedicated to visual processing SOURCE

5. MEANING VISUALS ARE KEY FOR MAKING AN IMPACT

6. ???WHAT DOES THIS MEAN FOR CONTENT MARKETERS?

7. JUST LIKE ALL PUBLICATIONS HAVE AN EDITORIAL “VOICE”

8. THEY SHOULD HAVE A VISUAL IDENTITY TO MATCH

9. LOGO ≠ IDENTITY

10. AN IDENTITY IS DEFINED BY IT’S REAL-WORLD APPLICATIONS

11. SO CREATE A “VISUAL DNA” FOR YOUR CONTENT…

12. …AND THEN USE IT AS A BLUEPRINT FOR YOUR CONTENT IN VARIOUS FORMS.

13. THIS TEMPLATING IS HOW I BRANDED #INSIDERCHAT

14. ONCE YOU HAVE DEFINED YOUR AESTHETIC…

15. …MAKE SURE TO INCORPORATE IT THOROUGHLY

16. CREATES A COMPELLING AESTHETIC THROUGH CONSISTENCY AND REPETITION

17. THE AIM IS TO MAKE A WHOLE THAT IS “OTHER” THAN THE SUM OF ITS PARTS

18. MEANING: YOU DON’T WANT PEOPLE TO BE CONSCIOUS ABOUT THE INDIVIDUAL PIECES. THE GOAL IS THAT ALL THE ELEMENTS FIT SEAMLESSLY TO CREATE SOMETHING SPECIAL

19. 1)Craft a visual identity 2)Systematize your aesthetic 3)Be consistent and thorough 3 STEPS FOR VISUALS THAT WORK

20. Follow Subscribe Connect THANKS FOR READING! KEEP IN TOUCH!