For my seventh class on Social Media Analytics taught at NYU, the focus was learning how to measure campaigns on social media centered on product development, non-profits and influencer marketing.
Unraveling the Mystery of The Circleville Letters.pptx
Social Media Measurement for Product Development, Non-Profits & Influencer Marketing
1. Social Media Measurement
for Product Development,
Non-Profits & Influencer Marketing
Class 7: New York University
Social Media Analytics I
@BrianHonigman
3. @BrianHonigman
The Four Stages of a
Product Life Cycle
Stage 1: Introduction
Stage 2: Growth
Stage 3: Mature
Stage 4: Decline
Source: Irwin/McGraw-Hill
6. @BrianHonigman
Metrics: Product Cycle Time
Cycle Time Lead Time
Speed to
Market
Competitors
Performance
Time Saved
Between Stages
Revenue
Number of
Products
to Market
Social
Sentiment
Social
Engagement:
Comments, Shares
25. @BrianHonigman
Metrics: Impact on Cause
Reduction
of Issue
People
Reached
Countries,
States, Cities,
Towns, Villages
Served
Social Mentions,
Engagement
Cause Specific
Metric: Schools
Built, Skills
Taught
Media
Coverage