A practicum presentation : Green MBA 2010

1. Resilience and
Creativity
Brianna Bain

2. Resilience
The capacity of a system to tolerate disturbance
with out collapsing, to withstand shocks, to
rebuild itself when necessary, and to improve
itself when possible.

3. Creativity
• Putting together disparate ideas in new and
useful combinations
• Assumptions-breaking process
• Generating ideas and concepts that have
not existed before

4. personal
resilience
Finding ways to foster and
inspire resilient behavior
Creativity /
Individual
Design
Thinking/ Resilient
Organization Systems/ Earth
System

5. Where is creativity
happening?
creative
analytical imaginative
logical intuitive
precise concept
repetitive holistic
organized empathetic
detail figurative
literal metaphor
sequential pattern
emotion

6. Moving towards a conceptual age
Story
Design
Symphony
C Six Senses
O Meaning
M
P Empathy
L Play
E
X
I R -Directed Thinking
T
Y
CONCEPTUAL NEED

7. Design Thinking
• Strategic approach to solving business
challenges through creative exploration
About Technology and Business models
Organizational
Closing the Gap
Knowledge
About how people live their lives
Combines empathy, creativity and rationality to
meet user needs and drive business success

8. Design Thinking
★ ProjectParameters: Static
Project inspiration
variables
★ Build a Team: Diverse pool
implementation ideation
★ Build
teams of the team:
Avoid group think
★ Culture
of Innovation: = fine tuned,
Embracing experiment and powerful product
risk

9. Business Thinking Design Thinking
Logical Intuitive
Deductive reasoning Abductive reasoning
Requires proof to proceed Asking what if?
Looks for precedents Holds multiple possibilities
There is a write and a wrong There is a better way
Uncomfortable with ambiguity Relish ambiguity
Wants results Wants meaning

10. Resilience
The capacity of a system to tolerate disturbance
with out collapsing, to withstand shocks, to
rebuild itself when necessary, and to improve
itself when possible.

11. Diversity Modularity
Variability
Acknowledging Tight Feedback
slow moving Resilience
variables
Social Capital
Overlap
Innovation

12. Right Right Brained Design
Resilience
Brian 6 Senses Thinking
Creative Design Diverse teams Modularity
Imaginative Story Teams of teams Diversity
Intuition Symphony Human centered Variability
Concept Empathy Risk Tight Feedback
Holistic Play Experiment Innovation
Empathetic Meaning Role-playing Social Capital
Figurative All systems involved Overlap
Metaphor Cyclical process Slow moving
Pattern Ambiguity variables
Emotion Multiple possibilities
Beyond value

13. Can creative processes
foster, or elicit
Sustainable or Resilient
behavior in individuals?

14. Can creative processes
foster, or elicit
Sustainable or Resilient
behavior in individuals?
I think yes!
It is possible