A snapshot of whats happening in the used car market in Ireland

1. 15.10.11
CARZONE ANALYSIS
15.10.11
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2. 15.10.11
SNAPSHOT KEY NUMBERS
USED CARS ONLY JULY 2007 MAY 2009 OCTOBER 2011
DEALERS ON CARZONE 1120 1036 796
CARS WITH DEALERS 52561 56361 35774
PRIVATE CARS 16062 4,944 11,711
TOTAL USED UNITS 68623 61,305 47,485
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3. 15.10.11
CORE DATA
Comparison by franchise and age
Column1 Dealers Franchise 2009‐2011 2009‐2011 as a % 2006‐2008 2006‐2008 as a % Sub 2006 Sub 2006 as a % Total Total as a % Stock per dealer
48 40 Volkswagen 1713 13.84% 2277 12.26% 1,323 8.17% 5313 11.27% 133
14 40 Ford 1,701 13.74% 2153 11.60% 1122 6.93% 4976 10.56% 124
46 41 Toyota 1,026 8.29% 1776 9.56% 1246 7.70% 4048 8.59% 99
5 12 BMW 666 5.38% 1,424 7.67% 1,782 11.01% 3872 8.22% 323
31 36 Nissan 800 6.46% 1125 6.06% 936 5.78% 2861 6.07% 79
32 28 Opel 776 6.27% 1,315 7.08% 739 4.57% 2830 6.00% 101
3 17 Audi 824 6.66% 1,019 5.49% 757 4.68% 2600 5.52% 153
27 28 Mercedes‐Benz 465 3.76% 717 3.86% 1205 7.45% 2387 5.06% 85
34 32 Peugeot 685 5.53% 810 4.36% 781 4.83% 2276 4.83% 71
36 18 Renault 630 5.09% 642 3.46% 962 5.94% 2234 4.74% 124
17 28 Hyundai 395 3.19% 614 3.31% 524 3.24% 1533 3.25% 55
15 21 Honda 193 1.56% 369 1.99% 490 3.03% 1052 2.23% 50
9 29 Citroen 272 2.20% 416 2.24% 337 2.08% 1025 2.17% 35
26 21 Mazda 251 2.03% 326 1.76% 376 2.32% 953 2.02% 45
30 29 Mitsubishi 133 1.07% 309 1.66% 424 2.62% 866 1.84% 30
40 13 Skoda 293 2.37% 349 1.88% 176 1.09% 818 1.74% 63
49 14 Volvo 164 1.32% 381 2.05% 253 1.56% 798 1.69% 57
39 9 SEAT 293 2.37% 227 1.22% 231 1.43% 751 1.59% 83
13 23 Fiat 219 1.77% 213 1.15% 297 1.84% 729 1.55% 32
22 34 KIA 261 2.11% 298 1.60% 112 0.69% 671 1.42% 20
29 9 MINI 125 1.01% 225 1.21% 205 1.27% 555 1.18% 62
44 10 Suzuki 90 0.73% 260 1.40% 157 0.97% 507 1.08% 51
23 11 Land Rover 76 0.61% 214 1.15% 200 1.24% 490 1.04% 45
38 9 Saab 21 0.17% 186 1.00% 243 1.50% 450 0.95% 50
24 5 Lexus 38 0.31% 167 0.90% 161 0.99% 366 0.78% 73
20 4 Jaguar 35 0.28% 95 0.51% 170 1.05% 300 0.64% 75
7 15 Chevrolet 41 0.33% 165 0.89% 66 0.41% 272 0.58% 18
43 11 Subaru 66 0.53% 65 0.35% 110 0.68% 241 0.51% 22
1 11 Alfa Romeo 40 0.32% 58 0.31% 111 0.69% 209 0.44% 19
35 1 Porsche 12 0.10% 44 0.24% 146 0.90% 202 0.43% 202
47 0 Vauxhall 18 0.15% 61 0.33% 69 0.43% 148 0.31% #DIV/0!
42 8 Ssangyong 1 0.01% 78 0.42% 21 0.13% 100 0.21% 13
8 9 Chrysler 1 0.01% 52 0.28% 46 0.28% 99 0.21% 11
50 0 Daewoo 0 0.00% 0 0.00% 86 0.53% 86 0.18% #DIV/0!
37 5 Rover 0 0.00% 2 0.01% 80 0.49% 82 0.17% 16
18 5 Isuzu 21 0.17% 24 0.13% 26 0.16% 71 0.15% 14
10 14 Daihatsu 3 0.02% 29 0.16% 33 0.20% 65 0.14% 5
28 6 MG 0 0.00% 2 0.01% 63 0.39% 65 0.14% 11
21 11 Jeep 9 0.07% 21 0.11% 12 0.07% 42 0.09% 4
4 0 Bentley 7 0.06% 12 0.06% 23 0.14% 42 0.09% #DIV/0!
41 8 Smart 0 0.00% 7 0.04% 15 0.09% 22 0.05% 3
2 0 Aston Martin 1 0.01% 12 0.06% 9 0.06% 22 0.05% #DIV/0!
11 10 Dodge 4 0.03% 12 0.06% 2 0.01% 18 0.04% 2
12 0 Ferrari 0 0.00% 2 0.01% 14 0.09% 16 0.03% #DIV/0!
25 0 Maserati 1 0.01% 7 0.04% 3 0.02% 11 0.02% #DIV/0!
51 0 Daimler 0 0.00% 0 0.00% 8 0.05% 8 0.02% #DIV/0!
55 0 Rolls‐Royce 0 0.00% 0 0.00% 8 0.05% 8 0.02% #DIV/0!
53 1 Lotus 0 0.00% 0 0.00% 7 0.04% 7 0.01% 7
54 1 Perodua 7 0.06% 0 0.00% 0 0.00% 7 0.01% 7
6 0 Cadillac 0 0.00% 1 0.01% 6 0.04% 7 0.01% #DIV/0!
19 1 Iveco 0 0.00% 3 0.02% 2 0.01% 5 0.01% 5
52 0 Lincoln 0 0.00% 0 0.00% 5 0.03% 5 0.01% #DIV/0!
16 0 Hummer 0 0.00% 2 0.01% 2 0.01% 4 0.01% #DIV/0!
33 0 Other 0 0.00% 1 0.01% 3 0.02% 4 0.01% #DIV/0!
45 0 Tata 2 0.02% 1 0.01% 0 0.00% 3 0.01% #DIV/0!
55 678 12379 100.00% 18568 100.00% 16185 100.00% 47132 100.00% 70
Average 18 27 24 70
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4. 15.10.11
STOCK MIX BY AGED BAND
STOCK MIX BY BAND
12379, 26%
16185, 34%
2009‐2011
2006‐2008
Sub 2006
18568, 40%
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5. 15.10.11
DEALER STOCK IN UNITS
UNITS BY BAND
20000
18568
18000
16185
16000
14000
12379
12000
10000
8000
6000
4000
2000
0
2009‐2011 2006‐2008 Sub 2006
2009‐2011 2006‐2008 Sub 2006
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6. 15.10.11
SNAPSHOT BY AGED BAND
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7. 15.10.11
THE BIG TEN
10 FRANCHISES BY MIX
2,500
2277
2153
2,000
1776 1,782
1713 1,701
1,500
1,323 1,424
1246 1,315 1205
1122
1,026 1125
936 962
1,000 1,019
800 824
776 757 781
739
666 685 810
717 630
642
465
500
0
Volkswagen Ford Toyota BMW Nissan Opel Audi Mercedes‐Benz Peugeot Renault
Sub 2006 2006‐2008 2009‐2011
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8. 15.10.11
DEALER STOCK AVERAGES
AVERAGE UNITS SHOWING IN DEALER STOCK
350
323
300
250
200
153
150 133
124 124
99 101
100 85 83
79 75
71 73
63 62
55 57
50 51 50
45 45
50 35 32
30
20 18 22 19
0
Ave. units in a dealers stock
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9. 15.10.11
3 YEAR OLD STOCK
TOP 10 BRANDS MOST UNITS STOCK 2009 to 2011
630, 7%
1713, 19%
685, 7%
465, 5% Volkswagen
Ford
Toyota
BMW
824, 9%
Nissan
Opel
1,701, 18% Audi
Mercedes‐Benz
Peugeot
776, 8%
Renault
800, 9%
1,026, 11%
666, 7%
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10. 15.10.11
100 PLUS CLUB
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11. 15.10.11
DEALERS BY COUNTY
DEALERS ON CARZONE BY COUNTY
300
279
250
200
150
95
100
41 41
50 32 28 28 30 25 30 25 30
23 22 19 19 19 19
15 13 12 11 11 14 12 12
8 7 6 6 8
2
0
Series10
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12. 15.10.11
MARKET SHARE COMPARISON DATA
FRANCHISE UNITS CARZONE MARKET SHARE MARKET SHARE NEW Over supply
BMW 3,873 8.16% 3.58% 4.58%
MERCEDES‐BENZ 2,404 5.06% 2.15% 2.91%
AUDI 2,622 5.52% 3.75% 1.77%
PEUGEOT 2,281 4.80% 3.07% 1.73%
MITSUBISHI 874 1.84% 0.60% 1.24%
HONDA 1,067 2.25% 1.09% 1.16%
CITROEN 1,025 2.16% 1.37% 0.79%
MINI 557 1.17% 0.45% 0.72%
FIAT 731 1.54% 0.96% 0.58%
VOLVO 798 1.68% 1.42% 0.26%
MAZDA 1,007 2.12% 2.02% 0.10%
SEAT 776 1.63% 2.00% ‐0.37%
OPEL 2,880 6.07% 7.01% ‐0.94%
HYUNDAI 1,547 3.26% 4.38% ‐1.12%
VOLKSWAGEN 5,317 11.20% 12.36% ‐1.16%
FORD 4,984 10.50% 11.74% ‐1.24%
KIA 693 1.46% 2.91% ‐1.45%
NISSAN 2,885 6.08% 7.58% ‐1.50%
SKODA 815 1.72% 5.19% ‐3.47%
TOYOTA 4,064 8.56% 12.94% ‐4.38%
RENAULT 2,236 4.71% 9.57% ‐4.86%
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13. 15.10.11
OVER SUPPLY WHEN COMPARED TO NEW
CAR MARKET SHARE
6,000
OVER SUPPLY HIGHLIGHTED IN RED
5,317
4,984
5,000
4,064
4,000 3,873
2,880 2,885
3,000
2,622
2,404
2,281 2,236
2,000
1,547
1,067 1,025 1,007
1,000 874 798 815
731 776 693
557
0
BMW Mercedes‐Benz Audi Peugeot Mitsubishi Honda Citroen
MINI Fiat Volvo Mazda SEAT Opel Hyundai
Volkswagen Ford KIA Nissan Skoda Toyota Renault
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14. 15.10.11
CARZONE COMPARISON
14.00%
NEW CAR MARKET SHARE COMPARED TO SHARE ON CARZONE
12.94%
12.00% 11.20%
12.36%
11.74%
10.50%
10.00%
8.56%
9.57%
8.16%
8.00%
7.58%
6.07% 6.08%
7.01%
6.00% 5.52%
5.06%
4.80% 4.71%
5.19%
4.00% 3.26%
4.38%
3.58% 3.75%
2.25% 2.16% 2.12%
3.07% 1.84% 2.91% 1.72%
1.54% 1.68% 1.63%
2.00% 1.17%
1.46%
2.15% 2.02% 2.00%
1.37% 1.42%
1.09% 0.96%
0.00% 0.60% 0.45%
Carzone car market share New Car market share
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