1. VUZIX SMART
GLASSES
the newest innovation in translator
technology

2. The Company




NTT Docomo
Mobile phone company
Japanese-based
Headquarters: Tokyo, Japan

3. The Product





Vuzix Smart Glasses
Headmount device (HMD)
Viewfinder and Bluetooth
Augmented Reality
Character recognition software

4. Functions

Visual Translator- the viewfinder will recognize
the individual characters on a document and
overlay the translated text immediately.
 Languages:


Japanese, Chinese, Korean, English
Facial Recognition- viewfinder will recognize
facial characteristics, thus providing the user
with the person’s job title and identity. (yikes)
Digital Reality- change any flat surface into a
touch screen keyboard.

5. Target Market

Tourists
 NTT
Docomo
announced that its
first target market
will be tourists and
the product will
conveniently be on
store shelves in time
for the 2020 Tokyo
Olympics.

6. Say YES to Social Change

The Vuzix Smart Glasses will bring social
change
 Break
the language barrier between countries
 Create a more culturally aware society
 Increase globalization
 Increase tourism and boost the economy
 Provide an overall cultural, linguistic, and
economic bond all over the world.

7. Will it Last?

Relative Advantage is HIGH
 Convenience
 Social
Prestige
 Economic Advantage
 Instant Gratification

8. Weighing the Pros and Cons

Pros
 Quick
Translation
 Instant Connection
with different
cultures
 Affluence (Cultured)
 Hooked up to mobile
device (Portability)
 Social Prestige
 Anymore???

Cons
 Cost
(Projected to
be around $500.00
per device)
 Head mount is a
distraction.
 Limited to only 4
languages
 Not on shelves for
another seven years
 Anymore???

9. In Conclusion…


The Vuzix Smart Glasses are going to be a hit
for Innovators, but will take a while, if at all, to
reach a critical mass and diffuse into society.
I personally do not believe that the innovation
will be highly successful if it keeps the same
design and the same cost.

10. Vuzix Smart Glasses
http://www.vuzix.com/home/
Question:
Is this product something you would buy? Why
or Why not?
Do you agree with my projection that the product
will not be successful? Why or Why not?