1. Executive Summary
Company Overview
Nutrigram is a new digital and
tele-health service agency in its
start-up stage. We leverage
mobile and persuasive
technology to provide the
following health services
to members of
employer and private
health plans across the
United States, as well
as to Medicaid and
Medicare within select
states:"
1. Medical Nutritional Therapy "
2. Diabetes Self-Management
Training.Product"
Technology
NutriGram is a tele-health
application with a clinical and
analytical backend. We capture
the why, when, and where of
food and with this data provide
behavioral analytics to dietitians.
We then use a mobile behavioral
change platform to engage and
motivate the patient with
regards to the care plan. "
Customers and
Market
The customer base for
Nutrigram will be patients with
diabetes referred by physicians,
health care facilities and
other health care
professionals. The
majority of patients
will be covered by
private insurance and
Medicaid/Medicare. "
The nutritionist and dietitian
industry is currently a 5 billion
dollar market growing at CAGR
of 3.8%. "
Value Proposition
We cover four core market
needs in the MNT and
Diabetes Education Market:"
1. Telehealth: Other than the
VA medical system and Indian
Health Services, we are unaware
of any corporate vendors
providing MNT and DSMT via
telehealth."
2. Decreasing customer
acquisition cost per provider:
The small and fragmented
1
Clinical Program
Sample
Step 1: Patients get referred to
our program. Relevant medical
history and diabetes information
is obtained. Willingness to
change, motivational triggers,
health goals are identified with
the first video check-in/apt."
Step 2: Patients snap pictures of
their food using the app."
Step 3: Our application captures
GPS, time, other sensor data, and
glucometer data with each
picture."
Step 4: Our system calculates and
tracks nutrition intake and
provides behavioral analytics."
Step 5: Registered dietitians
receive pictures and analytics"
Step 6: Registered dietitians fills
out weekly reports and discuss
them with patients via a weekly
15-minute video check-in."
Step 7: Strategies and
interventions are identified,
weekly goals are written down,
progress is tracked, and the cycle
is repeated for 12 weeks. "
NUTRIGRAM
Nutritional Care at the Tip of Your Finger
Clinical
nutrition is a
$5.1 billion
dollar industry.
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.

2. Executive Summary
nature of nutritionist industry
has created numerous
operational efficiencies largely
around building referral
networks and establishing
reimbursement patterns. "
3. Increasing engagement and
follow-up: Currently follow up
rates for both MNT and DSMT
are 40% limiting the amount of
reimbursement providers are
able to capture."
4. Tracking outcomes: To date,
there is no easy way to track the
effectiveness of a dietician or
educator. Our systems would
easily allow us to do so. "
Competitive
Advantage
Our analytics platform will allow
us to target difficult to treat
populations (dialysis, diabetes,
and heart rehab patients).
Overtime, we will leverage
machine learning to allow the
dietician to preform key clinical
tasks 2-3 times faster increasing
our margins. "
Target Population
and Forecast
In California, our target
population is estimated to be
approximately 1,284,096
diabetics (aged 20-65, who own
smartphone technology and do
not belong to closed healthcare
networks) or approximately 42%
of total diabetic population of
California."
Conservatively, we estimate
that we can capture 5-10% of
this targeted market over 5
years. This would equate to
about $30-$60 million in
annual revenue by year 5, with
an upside if we are able to land
strategic partners and/or move
into other states. "
We estimate that we can
achieve operating margins of
17-24% by year 3-5. "
Mission
Our mission is to provide
individual struggling with the
most chronic related conditions
with the most convenient,
informed, and engaging clinical
experience to enable real and
actual behavior change."
Vision
Our goal is to become a medical
service company that uses
mobile technology to deliver
evidenced based ancillary health
practices in more efficient,
interactive, effective, and
consumer friendly ways. "
!
2
Revenue Model
Our revenue model will
depend heavily on insurance
reimbursement. "
The average reimbursement
for MNT and DSMT is $420
and $370 in the first year.
Thereafter, in each subsequent
year, a patient is eligible for
$260 of MNT and $210 of
DSMT. "
Strategy
Sales in our business means
quality patient service and
utmost satisfaction from
patients, referring physicians
and health care facilities. We
will focus our immediate
attentions on making the
services we offer of the highest
possible quality. Only when
those services are well-
established and grounded in
excellence will we consider
expanding our service base."
Contact
!
M. Rami Bailony, M.D.,M.S. "
mbailony@gmail.com"
619-807-2861"
!
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas
with third parties without the express written consent of the plan author.