English speaking peopleare by far the biggest users of the Internet. But this only represents 28% of the Internet populationThat means 70 % speak, read and write other languages besides EnglishThat means that 70% of all searches ARE NOT in EnglishIf you want to sell to this 70%, over a billion people, you need to give them content they can and will read, content in their own language.360M internet users china45M Internet users russia
Google is the king, the top of the heap, the big dog. Competition – china: baidu (150 char title, h1, 1st few sentences), Yandex #2 but close to G#1 (ads), Japan (Google Japan powered by yahoo), Korea Naver.