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CLA 2012--Social Media How To's for Beginners to Experts

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Brian Barela
Brian Barela

Practical tips and a simple digital strategy for non-profits. Brian Barela--Cru Global Chris Giovagnoni--Compassion International

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Social Media How To’s For Beginners to Experts chris giovagnoni twitter: @g9ine cgiovagnoni@us.ci.org brian barela twitter: @brianbarela brian.barela@uscm.org
wiïŹ: Bruno password: CLANC0809WE facebook: search CLASocial leave card and we will email you the slides/notes
Homebase, Outposts, Passports via chris brogan chrisbrogan.com
Homebase: The eventual site where you hope people come to interact with you the MOST.
Homebase: Many ministries manage their online places as though they are equal in value.
Outposts: An online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase.
Outposts: Many ministries take on multiple outposts without thinking through the time and energy and goals required to be effective.
There is value in “grabbing” online proïŹles for your ministry to prevent others from co-opting your brand and prepare for the future.
Passports: ProïŹles to use on various social sites that establish credibility, trust, and provide easy access. De-personalize and de-centralize management of online ministry properties.
passports
Increased Effectiveness Will Occur When: Online properties complement one another and amount of time & money spent match your organization’s values and priorities.
Facebook Page Ministry Homepage Twitter Google Ministry Blog--Homebase
Practical strategies to encourage service, donations, and participation.
obstacles!
donors and constituents
outpost 1 outpost 2 outpost 3 donors Ministry Blog--Homebase constituents outpost 1 outpost 2 outpost 3
outpost 1 outpost 2 outpost 3 donor homebase constituent hb outpost 1 outpost 2 outpost 3
to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence- framework/ http://www.chrisbrogan.com/using-outposts-in-your-media- strategy/ http://kylelacy.com/home-bases-outposts-and-frontiers- using-social-media/

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CLA 2012--Social Media How To's for Beginners to Experts

  • 1. Social Media How To’s For Beginners to Experts chris giovagnoni twitter: @g9ine cgiovagnoni@us.ci.org brian barela twitter: @brianbarela brian.barela@uscm.org
  • 2. wiïŹ: Bruno password: CLANC0809WE facebook: search CLASocial leave card and we will email you the slides/notes
  • 3. Homebase, Outposts, Passports via chris brogan chrisbrogan.com
  • 4. Homebase: The eventual site where you hope people come to interact with you the MOST.
  • 5. Homebase: Many ministries manage their online places as though they are equal in value.
  • 6. Outposts: An online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase.
  • 7. Outposts: Many ministries take on multiple outposts without thinking through the time and energy and goals required to be effective.
  • 8. There is value in “grabbing” online proïŹles for your ministry to prevent others from co-opting your brand and prepare for the future.
  • 9. Passports: ProïŹles to use on various social sites that establish credibility, trust, and provide easy access. De-personalize and de-centralize management of online ministry properties.
  • 11. Increased Effectiveness Will Occur When: Online properties complement one another and amount of time & money spent match your organization’s values and priorities.
  • 12. Facebook Page Ministry Homepage Twitter Google Ministry Blog--Homebase
  • 13. Practical strategies to encourage service, donations, and participation.
  • 16. outpost 1 outpost 2 outpost 3 donors Ministry Blog--Homebase constituents outpost 1 outpost 2 outpost 3
  • 17. outpost 1 outpost 2 outpost 3 donor homebase constituent hb outpost 1 outpost 2 outpost 3
  • 18. to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence- framework/ http://www.chrisbrogan.com/using-outposts-in-your-media- strategy/ http://kylelacy.com/home-bases-outposts-and-frontiers- using-social-media/

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