The document is a marketing plan by Brian Joseph Garcia for the Vans Triple Crown of Surfing competition. It outlines Garcia's vision and roles as a blossoming entrepreneur, perpetual student, loving son and brother, trusted friend, and energetic young man. It discusses avoiding "wipeouts" by maintaining relationships, health, finances, and attitude. It emphasizes finding consistency, accepting failure, and using both success and failure to learn and grow beyond one's limits.