media work

1. Andrew Goodwin's Theory
My video
This is a video buy beonce for her song called party, she is a music icon and is very
well know in the music industry and has been for many years and is a very successful
for the music work she has done . Each of her music videos are very different and
have a vary diverse style so I decided that I would analyse this of hers to see if it
abides buy Andrews good wins theory and if her success is because she has followed
along with this theory or Andrew good wins theory is not a priority in the the success
of the music video .
http://youtu.be/XWCwc1_sYMY

2. Goodwin's 6 features of a music video

3. Relationship between music and the lyrics
This video does show a relationship
between the lyrics and the visual
image of the video through out the
video we see clips of a party ,people
partying and through out the song
we here the lyrics “we love to party “
so the video is representing what is
being said in the song.
We see this through out the video the
connection to the lyrics and what we
are seeing on screen, we can
currently see her talking with her
friends the lyrics we here at this part
of the video are “I told my girls you
can get it” so we as audience are
able to relate what we see on screen
to the lyrics we are hearing.

4. Relationship between music and video
Through out this video your are able to see many of the
lyrics that we hear relate to what we are seeing on screen as
we here the lyrics we are able to see parts of the video that
relate as I have shown on the pervious slide . Its almost like
its telling a story that we are able to see allowing us to
understand the song more and follow the song through the
video gaining a better understanding of the lyrics and there
meaning .

5. Typical genre icons style used
in the majority of hip hop videos you
have women in them , not all the
time do they have a major part in the
song the singing of the lyrics and are
normally not well know stars but in
the back ground to look appealing
the audience we are able to see this
within this music video.As we can
see the ladies in the bikinis behind
you never are able to really see there
heads there not important our main
focus is on the star but the woman
add more of appeal and this is
common in many hip hop videos

6. The style typically used for hip
hop videos is for the women to
be attractive they use there
attractiveness to interest the
audience adding the interest of
the video as through out this
video we are able to see our main
star in a number of reviling out
fits . Some thing very common in
videos.
In this shot all she has on is a vest and
underwear giving her that extra appeal
to the audience.
Revealing low cut vest top
Bikini is very reviling costume and the
heels add to the attractive and sex appeal.

7. Close up of stars face
Although there is a busy back ground to
this video and there is a lot going on the
main focus is our star with a number of
close-ups through out the video,
ensuring the audience get what they
want to see .there main interest will be
here and that is who the producers are
trying to sell so they insure that the
focus is on here with this number of
close ups when ever the video goes of
onto some thing else where are always
taken back to a close up of her to keep
her as the main focus through out ,this
allows the video to have both gender s
as there target audience as her fans will
like her and the male side will find her
attractive this also links back to the
appeal of attractive they want every one
to have an interest , allowing them to
selling to a larger audience.

8. Voyeurism
Although through out the video she is
performing directly to the audience we
are able to see this from the eye contact
she makes with us as the audience
showing her knowledge of the cameras
this allows a closer connection with the
audience as it creates the feel of
contact with the star and the idea that
she is performing to them, but a small
majority of this video we are able to see
voyeurism as if she was unaware that
she was being filmed as she joins in with
the party that we see through out the
video , in this case giving the audience
the idea that she is able to have fun
enjoying her self but also still dressed
nice and looks good so still ensures the
audience that she looks this good all the
time even when no one is watching
adding also to the idea of the
attractiveness gains audience.