Technology Trends 2016 - Focused on Small Businesses
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Presentation given to Kitsap Business Forum for small business owners. The content is contextualized to fit their particular needs and place in industry.
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Technology Trends 2016 - Focused on Small Businesses
- 1. TECHNOLOGY TRENDS FOR BUSINESS THE WORLD IS CHANGING - WHAT YOU NEED TO KNOW
- 2. QUICK TECHNOLOGY HISTORY 1980 1990 2000 2010 2020 Internet Age Pre-Internet The tech leaders of tomorrow are emerging now…
- 4. OK LET’S FOCUS •What are the technology trends that are most important to pay attention to now? 1980 1990 2000 2010 2020 Internet Age Pre-Internet
- 5. TREND: SOFTWARE IS (STILL) EATING THE WORLD •What does this mean? • Every industry is being disrupted or affected – Yours will be • Relevant growth areas: • Marketing Automation • Cloud Business Apps • Social Media Engagement & Lead Acquisition • Engage! Customers are already talking about you – be part of the conversation.
- 6. TREND: THE WEB IS LOCAL •The Yellow Pages are dead •Social Media connects LOCAL customers & maximizes brand affinity •People believe a message 72% of the time if forwarded by a friend (on social media) • 7% if it is through “Traditional” media •Put ALL of your marketing and advertising energy into digital • Measuring ROI is now possible • The Social Graph is always on • Iterate fast on what works
- 7. TREND: MOBILE IS CRITICAL (LIKE OXYGEN) •Mobile devices now driving 56% of traffic to top sites •Google penalizes you for not having a mobile optimized website •Websites must be responsive – customers will abandon those that aren’t •Mobile is now 30% of all US eCommerce Test your own site through a mobile emulator on MobileTest.me
- 8. TREND: VIDEO IS (CRAZY) POWERFUL • “Including video on a landing page can increase conversion rates by 80%” • “92% of mobile video consumers share videos with others” • “After watching a video, 64% of users are more likely to buy a product online” • “Video is 50 times more likely to get organic page ranks in Google than plain text results” • “Video search results have a 41% higher click-through than plain text results” Google treats Video with an unfair advantage If it is on Youtube, it will be promoted in a search.
- 9. TREND: ONLINE TOOLS ARE MATURE •Everything a business needs to run is online • Accounting, CRM, Marketing, Support, ERP, Conferencing •Connected systems online are better, faster, and cheaper •The Cloud is trustworthy (just do it right) •Support is available • Meetups • Online Forums • Local tech expertsThese are all free!
- 10. TRENDS FOR ANOTHER DAY •Cloud Computing – what does this mean for me? •Augmented Reality – hype or game-changer? •The World is Flat – Technology connects you to global customers •Emerging Workforce – Flexibility can drive revenue & improve morale •Live Broadcasting – By You, To Everyone! •The Leaders of Tomorrow are Digital Natives
- 11. RESOURCES • Mary Meeker (KPCB) – Internet Trends 2016 • Marc Andreeson – Why software is eating the world • TechCrunch – Software is still eating the world (5 yrs later) • Video Stats: 50 Must-Know Stats about Video Marketing 2016 • Forbes: 30 Terrific Tools for Small Businesses • TownCharts.com: Kitsap Population Statistics • Smart Insights - Mobile Marketing Statistics Compilation • Internet Retailer – Mobile commerce is now 30% of all US eCommerce
- 12. THANKS! Brett Eddy | Founder & CEO brett@eddydigital.com www.eddydigital.com 360.649.5799 s e r v i n g t h e s p a c e w h e r e p e o p l e a n d t e c h n o l o g y m e e t