With over one billion unique monthly users, six billion hours of video watched each month, and over 100 hours worth of video uploaded each minute the dominant player in the online video space continues to blanket the web at an impressive scale. In this presentation, we outline the tactics to implement to acquire and build engaged audiences on YouTube for brands.

1. Building Brands On YouTube:
It's More Than Going Viral
November 19th, 2014

2. BRANDS IN TOP 100
6
16
41

3. YOUTUBE IS THE ULTIMATE
LITMUS TEST

5. WHY PUT IN THE EFFORT?

7. It’s the largest social network in US & has more
millennials than any cable network

8. HOW IS IT DONE?

9. 4 STEPS
1) Best Practices
2) Go with what people know
3) Focus on a human connection
4) Iterate like hell

10. BEST PRACTICES

11. BEST PRACTICES
Obviously

12. Titles, Tags, Descriptions, Thumbnails

13. Annotations

14. End Cards

15. In-Video Programming

16. Metadata & thumbnails are #1 way of organic growth
50% of views comes through related videos
10-20% CTR on end cards

17. GO WITH WHAT
PEOPLE KNOW

20. WIDGETS DON’T HELP
50% fewer subscribers per view
50% fewer likes per view
15% fewer social media shares

23. DON’T SPEAK IN CAMPAIGN

24. FOCUS ON A
HUMAN
CONNECTION

26. 86 of top 100 most subscribed channels are built around
one or two individuals.

27. THIS IS A SYMPTOM

29. VS

31. EMOTIONS MATTER MORE THAN PRODUCTION

32. ITERATE
LIKE HELL

33. TYPICAL BRAND CHANNEL

34. 11 MILLION SUBS 3.3 MILLION SUBS
1) Epic Rap Battles
2) Behind The Scenes
3) Epic Rap Battle News
1) Philip Defranco Show
6.6 MILLION SUBS
1) Epic Meal Time
2) Handle It

35. BUILD UPON FEWER IDEAS

36. WHAT WORKS?

37. DON’T SPEAK CAMPAIGN
EMOTIONS TRUMPS PRODUCTION
FOCUS MESSAGE

38. DON’T SPEAK CAMPAIGN
EMOTIONS TRUMPS PRODUCTION
EMOTIONS TRUMPS PRODUCTION

39. DON’T SPEAK CAMPAIGN
EMOTIONS TRUMPS PRODUCTION
FOCUS MESSAGE

40. THANK YOU
brendangahan.com