This was a deck I created in my last semester of college. My plan was to market an SEO course to freshmen and sophomores, using this deck to drive the discussion. I never ended up teaching the course but decided to post this deck to my blog 7 months later.
4. Why is search important?
Average searches per day
5,000,000,000
4,500,000,000
4,000,000,000
3,500,000,000
3,000,000,000
2,500,000,000
Average searches per day
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
0
1998
2000
2007
2008
2009
2010
2011
http://www.statisticbrain.com/google-searches/
6. …this spend will represent 26% of all
advertising budgets combined
http://blogs.forrester.com/shar_vanboskirk/11-08-24interactive_marketing_spend_will_near_77_billion_by_2016
9. Major search engines and sending
traffic worldwide
90.62% of traffic
3.72% of traffic
3.78% of traffic
http://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines
16. In the previous slide, was a result for
“sweet twitter bios.” Included in the
results was an old post I wrote.
In this case:
1. Google bot crawled the page
2. The page was indexed in the Google
servers
3. Google began ranking the page for
the term “sweet twitter bios”
22. Keyword Research
Get into the mind of your potential
customers, and think about what they are
searching for to find what your business offers.
Use Mergewords to collect all permutations of a
given phrase.
Use Keyword Planner to find search volume for
given phrases.
23. Head Terms vs. Long Tail Terms
http://www.seomoz.org/beginners-guide-to-seo/keyword-research