This document provides tips and best practices for using LinkedIn and Instagram for social selling. It recommends improving profiles by making them searchable and complete. The key aspects of social selling outlined are having a good photo and regular posting on profiles, participating in groups, joining pods on Instagram, and following influencers. It also recommends connecting with prospects and customers by leaving comments, sharing content from your company, and solving problems people discuss online. The goal is to have 7-10 touchpoints with prospects to build trust over time through social media interactions.

1. SOcial Selling
TIPS to Succeed
on LinkedIn & IG Brenda Geiger
Senior Product
Marketing Manager
Sept 28, 2022

2. Improve profile & show up
higher search
01.
02.
03.
WIIFU
Today
Best practices & who to follow
Etiquette for selling online
Learn How TO

3. About the
speaker
Part of GPL Marketing Dept.
Master's in Media Communications
10,000 hours of blogging and social
media expertise
Have 10,000 collective followers on my
channels

4. LinkedIN has
more than 830
Million users
who generate
8 Million
posts a day.
Sept. 18, 2022 NY Times

5. WhY
LinkedIN?
#1 B2b Channel
6 Million Docs/ nurses
360,000 FM Providers
WHY
Instagram?
Because tHE CEO said so
Because it's No lONger 2019
Because there's 63,000
Functional Medicine posts

6. Great Plains
on Linkedin
Haley & Megan Get an A for their headline and
cover image
2 reps will win a Profile Makeovers today!

7. Your Profiles is a Sales Funnel
Visit PFPmaker.com for a Cool IG Profile Pic

8. Profile
Pointers What's working here?

9. L/I & IG
Profile
Musts
Great Photo
Searchable name or tag on IG like
Functional Medicine Advocate
Media (Lindsay Goddard)
Regular, Consistent Posting

10. Profile Checklist
Self Made Millennial Checklist
Download

11. Did you
know?
40%
Your 40% more likely to earn a
connection if you have a complete
profile.

12. Did you
know?
500+
Having at least 500 connections
gives you a search edge and
increases the number of
clickthroughs to your posts, blogs,
website.

13. Did you
know?
40%
of salespeople have closed between
two and five deals directly related to
or because of social media.

14. 10 minutes searching for
prospects
01.
02.
03.
30
Min
A Day
Watch Video by Natasha Vilaseca 10 minutes requesting
connections
10 minutes following up with
those who haven't accepted
connection

15. Social Selling
Etiquette
Be Personable Share Work
Passion
Share your
industry
perspective
and resources
Solve problems Don't Pounce

16. The compliment
01.
02.
03.
Secret
sauce
Your weekly to-dos to ensure your
sales success on LinkedIn. Te work
you put in, determines the
outcomes.
Continue a conversation
Relate
04.
05.
Mutual Connections
Add Value
5 Ways to
Connect

17. Poor Execution

18. Poor Execution,
Cont'd

19. Good Execution

20. Good Execution.
cont'd

21. Continue the
Conversation

22. 7-10 touchpoints - trust
01.
02.
03.
Secret
sauce
ON LINKEDIN
Sent 50-75 invites p/w
Leave 5-7 day gap before
after accepted invitation
04.
05.
06.
07.
Script 4 emails you can send
as a paced series
Leave 2 week gap between
each email
Pull worthy content from
GPL or IFM etc.
Connect with your
top 20 customers

23. Participate
in Groups

24. Join a Pod
01.
02.
03.
Secret
sauce
ON INSTAGRAM
Use emojis
Be visual
04.
05.
06.
Take video
Follow and commen on
influencer feeds
Don't be spammy

25. Join
PODS
An Instagram pod is a group of users
who all agree to comment on and like
posts created by the other members,
with a goal of mutual growth.

26. 20 Sales
Reps to
follow on
LinkedIn
Hannah Ajikawo
Will Allred = Cold Emails
Belal Batrawy
Gabrielle “GB” Blackwell = Social Media
Josh Braun
Kyle Coleman = Email Outreach
Kevin “KD” Dorsey
Ashleigh Early
Chantel George
Morgan J. Ingram = Prospecting (IG)
Keenan = Gap Selling
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
See Full List

27. www.natashavilaseca.com
Natasha Vilaseca
Jwww.ianbrodie.com
ian Brodie
modgirlmarketing.com
Mandy McEwen
LinkedIn
Rockstars
Offering free training
videos/downloads

28. Recommend
Reading
GAP SELLING
Gap Selling declares your job isn't to sell; it's to solve
problems. With this mentality everything changes.
flips the script and creates salespeople with
immense influence at every stage of the buying
process, capable of impacting the sales metrics that
matter.

29. Learn
from
Senuka

30. Profile Makeover
Winners

31. What to do
NEXT?
Update your profile(s)
Connect with your top 20 customers
Join a group or a IG pod
Invest 30 minutes connecting, commenting, sharing posts
Solve problems
1.
2.
3.
4.
5.

32. Thank
you!
Questions? Text me:
816-501-6042
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