SOcial Selling
TIPS to Succeed
on LinkedIn & IG Brenda Geiger
Senior Product
Marketing Manager
Sept 28, 2022

Improve profile & show up
higher search
01.
02.
03.
WIIFU
Today
Best practices & who to follow
Etiquette for selling online
Learn How TO

About the
speaker
Part of GPL Marketing Dept.
Master's in Media Communications
10,000 hours of blogging and social
media expertise
Have 10,000 collective followers on my
channels

LinkedIN has
more than 830
Million users
who generate
8 Million
posts a day.
Sept. 18, 2022 NY Times

WhY
LinkedIN?
#1 B2b Channel
6 Million Docs/ nurses
360,000 FM Providers
WHY
Instagram?
Because tHE CEO said so
Because it's No lONger 2019
Because there's 63,000
Functional Medicine posts

Great Plains
on Linkedin
Haley & Megan Get an A for their headline and
cover image
2 reps will win a Profile Makeovers today!

Your Profiles is a Sales Funnel
Visit PFPmaker.com for a Cool IG Profile Pic

Profile
Pointers What's working here?

L/I & IG
Profile
Musts
Great Photo
Searchable name or tag on IG like
Functional Medicine Advocate
Media (Lindsay Goddard)
Regular, Consistent Posting

Profile Checklist
Self Made Millennial Checklist
Download

Did you
know?
40%
Your 40% more likely to earn a
connection if you have a complete
profile.

Did you
know?
500+
Having at least 500 connections
gives you a search edge and
increases the number of
clickthroughs to your posts, blogs,
website.

Did you
know?
40%
of salespeople have closed between
two and five deals directly related to
or because of social media.

10 minutes searching for
prospects
01.
02.
03.
30
Min
A Day
Watch Video by Natasha Vilaseca 10 minutes requesting
connections
10 minutes following up with
those who haven't accepted
connection

Social Selling
Etiquette
Be Personable Share Work
Passion
Share your
industry
perspective
and resources
Solve problems Don't Pounce

The compliment
01.
02.
03.
Secret
sauce
Your weekly to-dos to ensure your
sales success on LinkedIn. Te work
you put in, determines the
outcomes.
Continue a conversation
Relate
04.
05.
Mutual Connections
Add Value
5 Ways to
Connect

Poor Execution

Poor Execution,
Cont'd

Good Execution

Good Execution.
cont'd

Continue the
Conversation

7-10 touchpoints - trust
01.
02.
03.
Secret
sauce
ON LINKEDIN
Sent 50-75 invites p/w
Leave 5-7 day gap before
after accepted invitation
04.
05.
06.
07.
Script 4 emails you can send
as a paced series
Leave 2 week gap between
each email
Pull worthy content from
GPL or IFM etc.
Connect with your
top 20 customers

Participate
in Groups

Join a Pod
01.
02.
03.
Secret
sauce
ON INSTAGRAM
Use emojis
Be visual
04.
05.
06.
Take video
Follow and commen on
influencer feeds
Don't be spammy

Join
PODS
An Instagram pod is a group of users
who all agree to comment on and like
posts created by the other members,
with a goal of mutual growth.

20 Sales
Reps to
follow on
LinkedIn
Hannah Ajikawo
Will Allred = Cold Emails
Belal Batrawy
Gabrielle “GB” Blackwell = Social Media
Josh Braun
Kyle Coleman = Email Outreach
Kevin “KD” Dorsey
Ashleigh Early
Chantel George
Morgan J. Ingram = Prospecting (IG)
Keenan = Gap Selling
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
See Full List

www.natashavilaseca.com
Natasha Vilaseca
Jwww.ianbrodie.com
ian Brodie
modgirlmarketing.com
Mandy McEwen
LinkedIn
Rockstars
Offering free training
videos/downloads

Recommend
Reading
GAP SELLING
Gap Selling declares your job isn't to sell; it's to solve
problems. With this mentality everything changes.
flips the script and creates salespeople with
immense influence at every stage of the buying
process, capable of impacting the sales metrics that
matter.

Learn
from
Senuka

Profile Makeover
Winners

What to do
NEXT?
Update your profile(s)
Connect with your top 20 customers
Join a group or a IG pod
Invest 30 minutes connecting, commenting, sharing posts
Solve problems
1.
2.
3.
4.
5.

Thank
you!
Questions? Text me:
816-501-6042
Follow me at:
LinkedIn
Instagram
Twitter
Facebook