Take the time to build your profile and it will pay dividends in your career.

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Building a Magnetic
LinkedIn Profile
Brenda Clevenger
PR Consultant
10/17

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Why LinkedIn Matters
• Picture 300 million members;170 industries

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How LinkedIn Can Help You

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Social Selling on LinkedIn
• Creates 45% more sales opportunities
• Achieve quota 51% more of the time
• Be 80% more productive
SOURCE: LinkedIn Sales Navigator

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What I’m Covering Today
• Taking your profile from 10% to 100% complete
• Embedding keywords
• Increasing views to increase your business

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First Things First
• Read Assurant’s Social Media Policy
• http://bit.ly/1qjXXS3
• Intranet  Epic  Resources  Employee
Handbook

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SOURCE: Gary Moran
Marketing Think

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Include USP,
your mission,
why they should
work with you,
CTA

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Important Settings
IMPORTANT:
Turn off while
updating your
profile!

10. Observations
Tennis, travel, arts, blues, yoga, s
Don’t repeat
company name, use
keywords instead
Great
use
of logos
Lead
strong
with a
summary

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You are as
visible as
the size of
your
network.
Customize
you URL,
use in sig
line

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First
person,
concrete
outcomes
Grow to
500+

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LinkedIn Rockstars
If you have less than 100
connections you’ll only be
in 3% of the searches.
SOURCE: Balanced Worklife

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Keyword Rich
Be found when
prospects search
for these words

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Make a keyword list
• Look at peer & competitor bios
• Pick judicially in Skills & Expertise dropdown list
• Use Google AdWords Keyword tool
• Crosscheck your keywords in your online dictionary
and thesaurus.

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Possible keywords
• Dentistry, Insurance benefits counselor
• Voluntary worksite benefits, benefits consultant
• Account manager, account supervisor
• Dental Groups, dental networks, dental products
• Prepaid dental, group dental, individual dental
• Employee paid, employer paid, voluntary
• Disability, life insurance, term life, vision
insurance, worksite, traditional, provider
relations, benefits, corporate perks, retention

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Where to place keywords
• Professional headline
• Summary section after specialties
• Skills and expertise section

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Powerful Headline Example

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Summary Section Example

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Increasing your profile views
• Strive for 10 views a week min.
• Less than that decreases your success rate.

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Ways to Boost Views
• Include your photo in profile.
60% more likely to be contacted.
• Post something relevant several times a day.
500% increase in views in 6 weeks
• Add custom URL to your signature line
• Add 5-10 people as connections a week
SOURCE: Jonathan Duarte
Profile Launch Pad

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Boost Views, cont’d.
• Update your summary
• Participate in groups (see 400% increase in views)
• Add skills
SOURCE: IB Media

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Your Homework
• Complete your profile…use profile worksheet
• Put the next webcasts on your calendar
• “Build Your Brand on LinkedIn” (date TBA)

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Suggested Resources
• LinkedIn Marketing: An Hour a Day by
Viveka von Rosen
• Kurt Shaver, The Sales Foundry
• John Jantsch, Duct Tape Marketing