Market Simplified specializes in simplifying mobile adoption for the financial industry, transition to latest mobility trends pre and post mobile adoption is made seamless with our experience in BFSI.

1. www.marketsimplified.com
Mobility in Financial Services
Gateway to the new financial marketplace

2. EVOLUTION OF
USER INTERACTION
Early Years Middle Years Now…
Dialing Clicking TouchingThe Culture of

3. Every 60 Seconds….

4. Smartphones Are Used While Consuming Other Media
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011
Base: Smartphone Users (5013)
Q. In general, which of the following media-related activities do you do while also using the Internet on your smartphone?
72%
Use smartphone
while…
Watch TV
33%
Play video
games
27%
Listen to music
44%
Read news -
paper/magazine
22%
Read a book
16%
Use internet
29%

5. An app for everything
Amplifying Synergy between Mobility & Internet of things
Mobile Application
Trading
News

6. Evolution of Mobile Devices
What Next?
Feature Phones
Smartphones
Tablets
Phablets

7. The Changing DNA of Mobile OS
Pre- Historic Old Age New Age More to come…

8. Native Vs Web
@
Mobile Web
Native Apps
W3C, HTML5, CSS, BONDI, JIL, Web Kit...
iOS, Android, Web OS, Windows7, Symbian...
Convergence?
 HTML5 fraught with its own fragmentation
 Native apps considered best for Transaction capable, Rich & Intuitive offerings
 User Experience precedes Native OS fragmentation challenge
 Customer likeability leaning towards native experience

9. The Curious case of
Mobility in Financial Services

10. what is your
relationship status
with your customers?
Did you know Consumers reported having
relationship with an average of
3.2FIs

11. Addressing the paradigm shift
Where you
need to be
Transaction Relationship
Deep Engagement
Where you are
Mobile is a compelling opportunity to increase
loyalty, stickiness and engage deeper with clients

12. The Emerging Hotbed of Mobility Innovations in BFSI
mBanking
- Hyper personalization
- LBS – Context sensitive
Adut
- UX Enhancements
- Process Simplification
(Chq/Doc Capture, etc…)
- mWallet
- Payments
- Augmented Reality
- Social media connect
- ...
mTrading
- Data Visualisation tools
- Charting
- Technical Indicators
- Conditional alerts of
notifications
- Portfolio Management
- Analytics
- Community Tracking &
Social Investing
- …
mSales
- Insurance / WM / Loans:
Advisors Mobility
- Managing Intelligence
- Managing Relationship
- Managing Reports
- …
THE UNDERLYING FORCE

13. Industry Trends – Capital Markets
No. of Trades Value of Trades
15%
more trade
actions on
native mobile
than through
mobile web.
The immediacy of leveraging on a trading opportunity has played very well in driving mobile trades.
How Compelling is your Mobile strategy?
25%
more the
average
investment
amount of
native mobile
trades than
mobile web
trades.

14. Industry Trends – Banking
Current State Future State
By 2016 the number of customers depositing checks
with their smartphones will expand from
Location Based
Services
Social Media
Connectivity
12 Million to 48 Million
Value Added
Services
Accounts
95%
79%
72%
41%
35%
A/C
Balances
Transfer
funds
Pay bills Transfer
funds
Between
accounts
3rd party
transfer
Mutual Funds
Home Loans
Cards
Insurance
The battle to win over your customer’s Banking factor
-a Cross Selling Strategy
IPOs
Offers
One Brand - Multiple
Offerings

15. Understanding the process of creating a
Compelling experience on mobile

16. Importance of Visual Delight in Communication
90%
1/2
of information transmitted to
the brain is visual
The eyes are a
physical extension
Of the brain
of the brain is
dedicated to
visual function
65% of the population are visual learners

17. Understand - How People Process Information
Auditory
20%
Connect with others
verbally to feel
connected and
productive
Visual
35%
Being able to see
concepts illustrated as
diagrams, charts and
graphs
Kinesthetic
45%
Incorporate muscle
memory and hand-eye
movement to process
and retain new
information

18. Designing WONDERFUL User Experience
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
SCIENCE ART
"Clutter is a failure of design, not an attribute of information.” - Edward Tufte
WONDER

19. Defining the Mobile Strategy - Where to Start?
Product &
Business Goals
Technology &
Technical Goals
User Needs &
Goals

20. Great Mobile Experiences
Are uniquely mobile
Are sympathetic to
context
Spark their power

21. How it should be done?
CO - CREATE INNOVATE ENGAGE

22. "It is not a choice between adopting and not adopting but a choice
between adopting now or deferring the adoption until later.”
PROJECTED MOBILE
FORECAST BY 2015
1 BILLION
SMART PHONES
SHIPPED GLOBALLY
(Source : IDC)
$ 1 TRILLION
WORTH OF TRANSACTIONS
ON MOBILE
(Source : Yankee Group)

23. Isn’t enough at stake to implement a truly Customer Centric, superlative
design driven Mobile strategy?

24. Market Simplified
www.marketsimplified.com
USA:
Market Simplified Inc.
802 Woodfield Road, Suite 400
Schaumburg, IL 60173,
USA
India:
Market Simplified India Ltd.
13th Floor, Zenith Building,
Ascendas International Tech Park,
CSIR Road, Taramani,
Chennai 600 113
General Contacts:
Corporate Enquiry: corporate@marketsimplified.com
Business Development: gomobile@marketsimplified.com
Follow us on :
.com/marketsimplified
.com/marketgomobile
-groups/mobile trading
.com/marketsimplified