Automating SEO on large websites #BrightonSEO

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Learn tips and tricks on how to be effective with your SEO efforts in the age of Big Data. Presented at BrightonSEO, April 2013

Technologie Business

AUTOMATING SEO
Berian Reed
Head of Performance Marketing
Auto Trader
@berianreed

@berianreed – Brighton SEO 2013

BIG DATA

@berianreed – Brighton SEO 2013

Driving Leads
Auto Trader.co.uk

• 1 Billion Page Impressions
• 120 million car searches
• 10.8 million car buyers every month

Too many SEO do this

The best results from SEO come when….

WHAT KEEPS YOU
UP AT NIGHT?

Monitoring traffic fluctuations

@berianreed – Brighton SEO 2013

Monitoring traffic fluctuations

@berianreed – Brighton SEO 2013

Monitoring your competition

@berianreed – Brighton SEO 2013

Monitoring your competition

Get alerted
when you
desire

@berianreed – Brighton SEO 2013

SEO NINJAS

@berianreed – Brighton SEO 2013

Automate your link building

You can even
customise this to
include your social
profiles

@berianreed – Brighton SEO 2013

Automate your link building

28 links for
free!

Plus free
content
ideas!
@berianreed – Brighton SEO 2013

Automating link prospecting

@berianreed – Brighton SEO 2013

Automating link prospecting

• URL
• PageRank
• CitationFlow
• TrustFlow
• IP address
• Page Title

@berianreed – Brighton SEO 2013

Automating link prospecting

• URL
• PageRank
• CitationFlow
• TrustFlow
• IP address
• Page Title

@berianreed – Brighton SEO 2013

Automating link prospecting
Check for
sites on the
same IP

Search
through page
Analyse the
titles
authority of
sites
@berianreed – Brighton SEO 2013

Automating competitor spying

Monitor any
URL for
changes

@berianreed – Brighton SEO 2013

Automating competitor spying

@berianreed – Brighton SEO 2013

THANK YOU
Berian Reed
Head of Performance Marketing
Auto Trader
@berianreed

@berianreed – Brighton SEO 2013

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Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

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2024: Domino Containers - The Next Step. News from the Domino Container commu...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Evaluating the top large language models.pdf

Evaluating the top large language models.pdf

Evaluating the top large language models.pdf

ChristopherTHyatt

Handwritten Text Recognition for manuscripts and early printed texts

Handwritten Text Recognition for manuscripts and early printed texts

Handwritten Text Recognition for manuscripts and early printed texts

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

Exploring the Future Potential of AI-Enabled Smartphone Processors

Exploring the Future Potential of AI-Enabled Smartphone Processors

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

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Presentation on how to chat with PDF using ChatGPT code interpreter

Presentation on how to chat with PDF using ChatGPT code interpreter

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Boost PC performance: How more available memory can improve productivity

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Automating SEO on large websites #BrightonSEO

1. AUTOMATING SEO Berian Reed Head of Performance Marketing Auto Trader @berianreed @berianreed – Brighton SEO 2013

2. BIG DATA @berianreed – Brighton SEO 2013

3. Driving Leads Auto Trader.co.uk • 1 Billion Page Impressions • 120 million car searches • 10.8 million car buyers every month

4.

5. Too many SEO do this

6. The best results from SEO come when….

7. WHAT KEEPS YOU UP AT NIGHT?

8. Monitoring traffic fluctuations @berianreed – Brighton SEO 2013

9. Monitoring traffic fluctuations @berianreed – Brighton SEO 2013

10. Monitoring your competition @berianreed – Brighton SEO 2013

11. Monitoring your competition Get alerted when you desire @berianreed – Brighton SEO 2013

12. SEO NINJAS @berianreed – Brighton SEO 2013

13. Automate your link building You can even customise this to include your social profiles @berianreed – Brighton SEO 2013

14. Automate your link building 28 links for free! Plus free content ideas! @berianreed – Brighton SEO 2013

15. Automating link prospecting @berianreed – Brighton SEO 2013

16. Automating link prospecting • URL • PageRank • CitationFlow • TrustFlow • IP address • Page Title @berianreed – Brighton SEO 2013

17. Automating link prospecting • URL • PageRank • CitationFlow • TrustFlow • IP address • Page Title @berianreed – Brighton SEO 2013

18. Automating link prospecting Check for sites on the same IP Search through page Analyse the titles authority of sites @berianreed – Brighton SEO 2013

19. Automating competitor spying Monitor any URL for changes @berianreed – Brighton SEO 2013

20. Automating competitor spying @berianreed – Brighton SEO 2013

21. THANK YOU Berian Reed Head of Performance Marketing Auto Trader @berianreed @berianreed – Brighton SEO 2013

Hinweis der Redaktion

During the time taken to deliver this presentation, over 80m searches will have taken place on Google14m FaceBook updates10k new websites are born600knew Tumblr blog posts
Traffic and competition