Learn best practices in disability recruiting from Think Beyond the Label and join them in their online career fairs in 2013! thinkbeyondthelabel.brazenconnect.com.

1. Best Practices in
Disability Recruiting
February 13, 2013

2. What is Think Beyond the Label?
+ Think Beyond the Label is a public-private
partnership that is creating new
opportunities for businesses to find
resources and connect to qualified job
candidates with disabilities

3. Think Beyond the Label’s Path to
Successful Disability Recruiting
Diverse
Recruiting Recruitment
Partnerships Pool
Online
Career
Jobs Fairs
Portal
Candidate
Outreach

4. Overview of Today’s Conversation
+ Differentiating disability recruiting from
other types of diversity recruiting
+ Finding unique opportunities to engage,
recruit and hire qualified job candidates
with disabilities
+ Showcasing your company’s diversity
hiring initiatives to enhance your employer
brand

5. Job Candidates with Disabilities are
a Heterogeneous Group
+ One in five Americans has a disability – globally
it’s equal to the population of China (1.3 billion)
+ The disability community is the 3rd largest
market segment – ahead of African Americans
and Hispanics
+ Nearly 30% of U.S. families have a family
member with a disability

6. What does TBTL’s Pool of Job
Candidates with Disabilities Look Like?
+ TBTL candidates are looking for high-skilled,
professional level jobs
+ TBTL candidates have experience in 40 different
industry categories and live in all 50 states;
+ 10% are new college graduates;
+ 20% have between 5-10 years of job experience;
+ 30% have more than 11 years of job experience
+ TBTL candidates are not connected to services from
the public employment system

7. Example of a typical TBTL Job
Candidate:
+ Paul
+ Lives and works in Louisville, KY;
+ Has 3-5 years of sales experience;
+ Currently seeking a career change;
+ Is willing to relocate for future job
opportunities; and
+ Successfully used a screen reader to
participate in our last online career fair

8. Recruiting for Diversity
Strong Employer Targeted Recruiting
Brand Formats
Disability
Recruiting
Consistent
Accessible Logistics Candidate
Communications

9. Recruiting for Diversity: Building a
Strong Employer Brand
+ Advertise your company as an equal opportunity
employer and include an accessibility statement on
your corporate website
+ Use your corporate career pages to tell job applicants
that you accommodate disabilities during the hiring
process and/or include it in your job postings
+ Align your brand with disability recruiting brands that
are recognized and trusted by candidates with
disabilities

10. Recruiting for Diversity: Targeted
Recruiting Formats
+ Meet new federal regulation requirements with an
accessible application process
+ Increase access to job candidates with disabilities
through outreach on sites like TBTL that target this
recruitment pool
+ Start connecting directly to candidates with disabilities
in targeted online career fairs
+ Work with sourcing firms that specifically place
candidates with disabilities

11. Recruiting for Diversity: Accessible
Logistics
+ Make the interview process as accessible as
possible
+ Consult with job candidates who request
interview accommodations to determine what
format works best for them
+ Consider opportunities like online career fairs
that make logistics easy for both job
candidates and recruiters

12. Recruiting for Diversity: Consistent
Candidate Communications
+ Generally, employers cannot ask disability-
related questions before an offer is made
+ Create formal policies and procedures on
accommodations to help ensure consistency
+ Include information about accommodation
policies in all offer letters/communications

13. Finding Unique Opportunities to
Engage Job Seekers with Disabilities
+ Participate in online career fairs and other online
opportunities targeting job seekers with
disabilities
+ Tailor social media messaging to engage workers
with disabilities
+ Engage professional search firms who specifically
place workers with disabilities

14. Recruiting ‘outside the box’ with
TBTL Online Career Fairs
Business participants receive:
+ A custom-branded employer page displaying open positions, videos,
benefits information and more
+ A full Candidate Report with information and resumes of attendees
+ Space for up to 3 recruiters, with an option for more
+ Dedicated, personalized account support.
+ Logo placement on Think Beyond the Label's website
+ 10% discount for webinar attendees on an event package with code:
tbtlwebinar

15. Showcasing your Diversity Hiring
Initiatives to Enhance your Brand
+ Start building outreach to ensure greater recruiting and
hiring from this pool of job candidates with disabilities
+ Promote your disability hiring initiatives to diversify
your workforce and meet compliance needs
+ Implementing these recruiting techniques actually
benefits ALL potential job candidates

16. TBTL’s Corporate Sponsor Program
is well positioned to help
+ Featured sponsors get prime logo placement on TBTL website,
jobs portal and in the Hire Wire
+ Featured employers have targeted logo placement on TBTL jobs
portal
+ Partners share co-branded PR opportunities and featured
success stories
+ TBTL can identify qualified job candidates through partnership
with a disability focused search firm
+ TBTL can create content for corporate social media outlets on
disability hiring initiatives and co-branded marketing materials to
show corporate commitment to disability hiring initiatives

17. Questions?
Barbara Otto – barbara.otto@thinkbeyondthelabel.com
Laura Wilhelm – laura.wilhelm@thinkbeyondthelabel.com
Thank you