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Culture and the
Candidate Experience
ZAPPOS AT A GLANCE
                        Founded in 1999
                                                         2500 in
                                                      Shepherdsville




                                           4000 ish
                                          employees
                                                                 1200 in
                                                                Las Vegas




© 2009 sunnibrown.com
ZAPPOS AT A GLANCE


                         4 million
                        warehouse
                           items
                                           100%
                                        inventoried



                              BEST
                           SELECTION!




© 2009 sunnibrown.com
Zappos is powered
                                 by
                            SERVICE!
             Fast, FREE                        FREE return
              shipping                          shipping


                             Fast, friendly
                            expert customer
                              loyalty team
                Fast                             365-day
            fulfillment                       return policy

© 2009 sunnibrown.com
© 2009 sunnibrown.com
#   6
                 “Top 25         “50 Most
                Customer        Innovative
             Service Champs”                      “100 Best
                               Companies”        Companies
                                                   to Work
                                                     For”
© 2009 sunnibrown.com
Zappos is committed to
WOWing every customer.


           Ready to
          interview?




© 2009 sunnibrown.com
ZAPPOS
                          CORE
                        VALUES


© 2009 sunnibrown.com
Deliver



                        through
                        service.

© 2009 sunnibrown.com
Embrace and drive change.




© 2009 sunnibrown.com
Create fun and a little
                                    weirdness




© 2009 sunnibrown.com
Be adventurous, creative
       and open-minded.




© 2009 sunnibrown.com
Pursue growth
    and learning.




© 2009 sunnibrown.com
Build open and
                        honest relationships
                        with communication.



© 2009 sunnibrown.com
Build a positive
           team and
           family spirit.




© 2009 sunnibrown.com
Do more with less.




© 2009 sunnibrown.com
Be passionate
                                    and determined.



                        Delivery!


© 2009 sunnibrown.com
Be humble.




© 2009 sunnibrown.com
If you get the culture
         right, everything else will
               naturally follow.

        In order to get the right
      culture, you need the right
                 people

© 2009 sunnibrown.com
That’s great for
                           Zappos but it
                        would never work
                        at my company…




© 2009 sunnibrown.com
“It doesn’t matter
                           what your core values are…
                        as long as you commit to them.




© 2009 sunnibrown.com
BUILD YOUR TEAM.
                              Hire slowly, fire quickly.



Infuse Culture in everything
 you do!



© 2009 sunnibrown.com
Interviewing is fun?! YES!!

     Job Descriptions, Dept Videos, and Applications.
      OH MY!
      -Boring… NOT

     Get back to EVERY SINGLE Candidate!
      - 2 weeks (on average 1 week)
      - Feedback
      - Tips

     Pick ‘em up
       - Onsite Interview starts now!
       - VIP Treatment
Interviewing is fun?! YES!!


     Shake ‘em up before you sit ‘em down!
        – “A three hour tour”
        – “Up Late with Recruiting” or “Ode to Liberace”
          room?
        – Break between interviews? No problem!
        – Lunch/happy hour

     I love you, you love me...
         – Offer letter
         – Shoe Fits Welcome Kit
How do we recruit for Culture &
our Core Values?
• How do we recruit for culture?
   – Technical fit – do you have the technical skills to do
     the job?
      • Skills & Experience assessments
   – Culture fit – do you have the same values we do?

• Culture Interview
   – It’s all about the Core Values
      • Wow! Can you roll the way Zappos does?
      • Adventurous & Creative! Do you feel lucky!?
      • Fun & Weird! You gotta be, but don’t get crazy…
      • Team & Family! Workin’ 9 to 5?
Culture & Recruiting


Screening outside of the interview

   – Skills Testing

   – Students have the exam ahead of time?
      • Applicant to hire ratio = Less than 6%
      • New Hire CLT Training is an extended screening
        process
BUILD RELATIONSHIPS.
                        Don’t “network.”




© 2009 sunnibrown.com
Social Media & Recruiting


   Twitter
     - sourcing/searching and connecting

   LinkedIn
      - Zappos Family Careers Group
      - LI Recruiter

   Facebook
     - Brand page
     -Internship Page
Social Media & Recruiting

Youtube - ZapposFamilyCareers

  - Cover Letter Videos

  - Zappos Office Tour

  - “Designs That Work” (Get it? Cause you work... And
  you have to wear clothes to work.)

  - Top 10 Ways To Get Hired At Zappos (coming
  soon)
Put a little Zappos in your day…
…some links to check out…


  – http://twitter.zappos.com
    (public mentions, employees)

  – http://blogs.zappos.com
    (photos & videos of culture)

  – http://about.zappos.com
    (more information about us & core values)

  – http://www.zapposinsights.com
    (to schedule a tour, video Q&A from different depts)
Put a little Zappos in your day…
…some links to check out…
   Follow me on Twitter @electra (Christa)
      @zapposbbgirl (Brandis)
   Email us cfoley@zappos.com
            bpaden@zappos.com
     • A copy of this presentation
     • Answers to any additional questions not
       addressed today
   Check out our jobs! jobs.zappos.com
   Check out our Youtube Channel!
    Zapposfamilycareers
Legal and Financial Disclaimer

 P.S. You might be wondering why we need to have a legal and financial disclaimer in this presentation, but you are still
 reading, so our lawyers, auditors and accountants would really like to make sure we make the following clarifications.

 Although an audit was underway and almost done, the financial information presented in this slide show was unaudited. We
 made every effort to present the best information we had at the time.

 Gross merchandise sales is a non-GAAP metric. We use it to express the total demand across all of our web sites and stores.
 This number measures the dollar value of the orders placed in the year before accruing for certain items such as returns, and it
 ignores certain timing cut-offs that are required by GAAP for revenue recognition purposes. If we were a public company, we
 would have to reconcile gross merchandise sales to the nearest GAAP metric (net sales), but we are currently a private
 company so the gross merchandise sales number should be viewed just as an interesting number that we want to share with
 our friends.

 This presentation contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they
 ever materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by the
 forward-looking statements and assumptions. These risks and uncertainties include, but are not limited to, the risk of
 economic slowdown, the risk of over or under-buying, the risk of consumers not shopping online or at our web site at the rate
 we expected, the risk of supplier shortages, the risk of new or growing competition, the risk of a natural or some other type of
 disaster affecting our fulfillment operations or web servers, and the risk of the world generally coming to an end. All
 statements other than statements of historical fact are statements that could be deemed forward-looking
 statements, including statements of expectation or belief; and any statement of assumptions underlying any of the foregoing.
 Zappos.com assumes no obligation and does not intend to update these forward-looking statements.

 Congratulations on making it through all the fine print. If you enjoy fine print, look for openings on our legal and finance team
 at jobs.zappos.com.
Q&A

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Culture and Candidate Experience, with Zappos HR Team Christa Foley and Brandis Paden

  • 1.
  • 5. ZAPPOS AT A GLANCE Founded in 1999 2500 in Shepherdsville 4000 ish employees 1200 in Las Vegas © 2009 sunnibrown.com
  • 6. ZAPPOS AT A GLANCE 4 million warehouse items 100% inventoried BEST SELECTION! © 2009 sunnibrown.com
  • 7. Zappos is powered by SERVICE! Fast, FREE FREE return shipping shipping Fast, friendly expert customer loyalty team Fast 365-day fulfillment return policy © 2009 sunnibrown.com
  • 9. # 6 “Top 25 “50 Most Customer Innovative Service Champs” “100 Best Companies” Companies to Work For” © 2009 sunnibrown.com
  • 10. Zappos is committed to WOWing every customer. Ready to interview? © 2009 sunnibrown.com
  • 11. ZAPPOS CORE VALUES © 2009 sunnibrown.com
  • 12. Deliver through service. © 2009 sunnibrown.com
  • 13. Embrace and drive change. © 2009 sunnibrown.com
  • 14. Create fun and a little weirdness © 2009 sunnibrown.com
  • 15. Be adventurous, creative and open-minded. © 2009 sunnibrown.com
  • 16. Pursue growth and learning. © 2009 sunnibrown.com
  • 17. Build open and honest relationships with communication. © 2009 sunnibrown.com
  • 18. Build a positive team and family spirit. © 2009 sunnibrown.com
  • 19. Do more with less. © 2009 sunnibrown.com
  • 20. Be passionate and determined. Delivery! © 2009 sunnibrown.com
  • 21. Be humble. © 2009 sunnibrown.com
  • 22. If you get the culture right, everything else will naturally follow. In order to get the right culture, you need the right people © 2009 sunnibrown.com
  • 23. That’s great for Zappos but it would never work at my company… © 2009 sunnibrown.com
  • 24. “It doesn’t matter what your core values are… as long as you commit to them. © 2009 sunnibrown.com
  • 25. BUILD YOUR TEAM. Hire slowly, fire quickly. Infuse Culture in everything you do! © 2009 sunnibrown.com
  • 26. Interviewing is fun?! YES!! Job Descriptions, Dept Videos, and Applications. OH MY! -Boring… NOT Get back to EVERY SINGLE Candidate! - 2 weeks (on average 1 week) - Feedback - Tips Pick ‘em up - Onsite Interview starts now! - VIP Treatment
  • 27. Interviewing is fun?! YES!! Shake ‘em up before you sit ‘em down! – “A three hour tour” – “Up Late with Recruiting” or “Ode to Liberace” room? – Break between interviews? No problem! – Lunch/happy hour I love you, you love me... – Offer letter – Shoe Fits Welcome Kit
  • 28. How do we recruit for Culture & our Core Values? • How do we recruit for culture? – Technical fit – do you have the technical skills to do the job? • Skills & Experience assessments – Culture fit – do you have the same values we do? • Culture Interview – It’s all about the Core Values • Wow! Can you roll the way Zappos does? • Adventurous & Creative! Do you feel lucky!? • Fun & Weird! You gotta be, but don’t get crazy… • Team & Family! Workin’ 9 to 5?
  • 29. Culture & Recruiting Screening outside of the interview – Skills Testing – Students have the exam ahead of time? • Applicant to hire ratio = Less than 6% • New Hire CLT Training is an extended screening process
  • 30. BUILD RELATIONSHIPS. Don’t “network.” © 2009 sunnibrown.com
  • 31. Social Media & Recruiting Twitter - sourcing/searching and connecting LinkedIn - Zappos Family Careers Group - LI Recruiter Facebook - Brand page -Internship Page
  • 32. Social Media & Recruiting Youtube - ZapposFamilyCareers - Cover Letter Videos - Zappos Office Tour - “Designs That Work” (Get it? Cause you work... And you have to wear clothes to work.) - Top 10 Ways To Get Hired At Zappos (coming soon)
  • 33. Put a little Zappos in your day… …some links to check out… – http://twitter.zappos.com (public mentions, employees) – http://blogs.zappos.com (photos & videos of culture) – http://about.zappos.com (more information about us & core values) – http://www.zapposinsights.com (to schedule a tour, video Q&A from different depts)
  • 34. Put a little Zappos in your day… …some links to check out… Follow me on Twitter @electra (Christa) @zapposbbgirl (Brandis) Email us cfoley@zappos.com bpaden@zappos.com • A copy of this presentation • Answers to any additional questions not addressed today Check out our jobs! jobs.zappos.com Check out our Youtube Channel! Zapposfamilycareers
  • 35. Legal and Financial Disclaimer P.S. You might be wondering why we need to have a legal and financial disclaimer in this presentation, but you are still reading, so our lawyers, auditors and accountants would really like to make sure we make the following clarifications. Although an audit was underway and almost done, the financial information presented in this slide show was unaudited. We made every effort to present the best information we had at the time. Gross merchandise sales is a non-GAAP metric. We use it to express the total demand across all of our web sites and stores. This number measures the dollar value of the orders placed in the year before accruing for certain items such as returns, and it ignores certain timing cut-offs that are required by GAAP for revenue recognition purposes. If we were a public company, we would have to reconcile gross merchandise sales to the nearest GAAP metric (net sales), but we are currently a private company so the gross merchandise sales number should be viewed just as an interesting number that we want to share with our friends. This presentation contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by the forward-looking statements and assumptions. These risks and uncertainties include, but are not limited to, the risk of economic slowdown, the risk of over or under-buying, the risk of consumers not shopping online or at our web site at the rate we expected, the risk of supplier shortages, the risk of new or growing competition, the risk of a natural or some other type of disaster affecting our fulfillment operations or web servers, and the risk of the world generally coming to an end. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Zappos.com assumes no obligation and does not intend to update these forward-looking statements. Congratulations on making it through all the fine print. If you enjoy fine print, look for openings on our legal and finance team at jobs.zappos.com.
  • 36. Q&A