We recently attended EuroComm 2013 in Brussels. We've put together this short report with some quick analysis of the event's buzz, using Brandwatch. www.brandwatch.com

1. Listening to the buzz at
EuroComm 2013
By Simon McDermott - @simonmc
© 2013 Brandwatch | www.brandwatch.com

2. IABC EuroComm 2013
We had a great time at the EuroComm conference in Brussels this month. It was good
fun and very diverse; we recommend it to fellow communicators!
We decided to take a quick look at the buzz surrounding the event using our social
media monitoring platform, Brandwatch. Here are some of our findings …
Over 95% of the buzz was on Twitter
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3. The event’s theme of ‘Disruptive Communications’
was discussed often
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4. Top 3 Twitter sharers
1. @simplycomm
2. @CelineSchill
3. @Claudia_v_
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5. There were lots of influencers in attendance
Top tweeters ranked by Kred score
Negative sentiment tended not to be about the event itself, but rather about specific themes raised during
the talks
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6. If you want impact, it helps to be there and tweet
Top tweeters ranked by Impact
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7. The official #EuroComm hashtag had just shy of 1
million potential impressions
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8. In Conclusion
• There was plenty of social media conversation about the
event, the vast majority of which was on Twitter
• Social media has some serious reach at an event like this
• The buzz was generally very positive
• People liked the variety of the speakers, and sharing was
done by both those at the event and those not in
attendance
• There was plenty of offline ‘social media’ too, with plenty of
face-to-face interactions in the bars and restaurants!
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9. Some of the Brandwatch team with other attendees
Want more information about Brandwatch? Get in touch.
Brandwatch.com/demo
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10. Contact
Email /contact@brandwatch.com
Web /www.brandwatch.com
Twitter /@brandwatch
Telephone /
UK: +44 (0)1273 234 290
US: +1 212 229 2240
Germany: +49 (0)711 912 441 59
Fax /
UK: +44 (0)1273 234 291
Document Limitation
The information given in this document has been checked for accuracy and completeness however Brandwatch
shall not be liable for any errors or omissions.
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4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
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