4. #NYKLondon
Find Clients for your new products
When Launching a new product or service for example, this can help you:
• Find a list of potential new customers. For example
– Pet owners who are interested in pet insurance.
– Baking lovers, who watch the Great British Bake-off.
– Football fans, who are looking for a new internet provider.
• Create marketing content that is relevant to them.
5. #NYKLondon
• Draw information in a matter of hours
– No surveys to conduct
– No focus groups to conduct
– A virtually non-existent wait time
• Know that your data is relevant and real time.
Get Social
Intelligence Fast
6. #NYKLondon
Use Social Intelligence to Drive
Business Growth
• Shift from using social media intelligence as a monitoring tool, to a
weapon of business intelligence.
• Leverage the power of social media intelligence to reach your
customers.
• Use social media intelligence to find new customers and approach
them the right way.
8. #NYKLondon
We’re launching a new product targeted at professionals
who work in rough surfaces, such as:
– Construction Workers
– Welders
– Electricians
– Mechanics
– Plumbers
It would be nice to be able to find a list of these
professionals’ twitter handles. And to know which type
of content would be most effective for turning them into
customers.
If we were
launching a new
product...
14. #NYKLondon
• Launching a new
Service to link up
expats
• Targeted only at
English speakers
• Software is ready to
go… we need to find
200 expats to send
pilot invitation to.
Finding the Audience
24. #NYKLondon
How to find relevant content
• We now have a list of expats to invite.
• We now have a query that effectively tracks down EVERYTHING that
these expats post on Twitter.
• We can use Brandwatch Analytics to find marketing content that is
relevant and appealing to them by using a few different dashboard
components:
– Twitter Insights
– Topics Cloud
– Entities (top hashtags, individuals, organisations)
29. #NYKLondon
What to look out for
• Watch out for sarcasm
• Choosing authors who have posted few times about their profession or
status
• Exclude retweets (NOT raw: “RT @”) when trying to find your target
population.
Today we’re going to chat about
The Business Case
The Use of Brandwatch Analytics
A Practical Example
Best Practices
I’m probably going to chat to you for about 20-25 minutes
Removing sarcasm
For example if we were looking for people who love baking, we might have someone who is saying “OH I love baking, especially love it when”
You can sort your authors by volume. So for example if you’re looking for an audience that is very actively talking about baking, if you sort the audience by volume you can see the people who are more enagaged in the topic you’re researching
Exclude retweets