This document discusses influencer marketing and how to identify influencers online. It defines influencers as individuals with a strong following who can impact purchasing decisions. The presentation explains how influencer marketing works by engaging influential figures to promote brands. It outlines different types of influencers and provides examples of campaigns by Ford and an olive oil brand. The document concludes by asking how attendees can identify influencers online.
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Finding influencers: the who, the why and the how (webinar)
1. Finding Influencers: The who, the why and the how
Jasmine Jaume
Product Marketing Manager
Joel Windels
Marketing Manager, EMEA
jasmine@brandwatch.com
@tales_of_cake
joel@brandwatch.com
@linkyeah