Webinar: How to use social listening for campaign tracking

•Als PPTX, PDF herunterladen•

1 gefällt mir•1,215 views

This document discusses how to use social media monitoring (SMM) for campaign tracking. It provides an overview of tracking campaigns in the social media age and going beyond just counting mentions. The bulk of the document is a live demo of the Brandwatch tool, showing how it can track categories and rules to analyze campaign metrics like relevant mentions, sentiment, impact by region, and intent to purchase for a Fiat 500L ad campaign.

Soziale Medien Unterhaltung & Humor Business

How to: Use SMM for campaign tracking
Joel Windels
Marketing Manager, EMEA
joel@brandwatch.com | @linkyeah
Kelly Autenrieth
Technical Trainer
kelly@brandwatch.com

• Tracking campaigns in the social media age
• Going beyond counting mentions
• Live demo of Brandwatch – categories and rules
Coming Up
2 © 2014 Brandwatch.com

Don’t be shy/
We’d love your participation
© 2014 Brandwatch.com
• Ask questions in
the session chat
• Tweet about our
discussion:
A copy of this presentation and a recording
of this webinar will be made available after
the webinar
3

Campaigns
in the social
media age
4

5 © 2014 Brandwatch.com
What is a campaign?

6 © 2014 Brandwatch.com
Commercials

H&M USA @hmusa
“All smiles from the first in
line! We open our
#HMTSQ store in less
than 3 hours!”
© 2014 Brandwatch.com7
Hashtags, emails, competitions etc.

© 2014 Brandwatch.com8
Celebrities lying down

9 © 2014 Brandwatch.com
1 2
Conversation about H&M online

© 2014 Brandwatch.com10
1 2
1
2
Celebrity peaks

11 © 2014 Brandwatch.com
Just the relevant mentions

12 © 2014 Brandwatch.com
Celebrity mentions by volume

13 © 2014 Brandwatch.com
Multi-lingual data

14 © 2014 Brandwatch.com
Impact of celebrities by region

15
Sentiment analysis
© 2014 Brandwatch.com

16 © 2014 Brandwatch.com
Sentiment analysis

17 © 2014 Brandwatch.com
Intent to purchase

18 © 2014 Brandwatch.com
Intent to purchase

How to measure
campaigns in
Brandwatch
19

Fiat 500L: Global Ad Campaign
© 2014 Brandwatch.com20

Q&A
21

22 © 2014 Brandwatch.com

Weitere ähnliche Inhalte

Andere mochten auch

Displaying Data

Displaying Data

Displaying Data

Five Killer Ways to Design The Same Slide

Five Killer Ways to Design The Same Slide

Five Killer Ways to Design The Same Slide

Crispy Presentations

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Board of Innovation

The History of SEO

The History of SEO

The History of SEO

Design Your Career 2018

Design Your Career 2018

Design Your Career 2018

Slides That Rock

Why "What If"...? The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences. Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details). The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products. Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity" Connect with us @Motivate_Design

The What If Technique presented by Motivate Design

The What If Technique presented by Motivate Design

The What If Technique presented by Motivate Design

Motivate Design

Upworthy: 10 Ways To Win The Internets

Upworthy: 10 Ways To Win The Internets

Upworthy: 10 Ways To Win The Internets

Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary. You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry. Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.

How To (Really) Get Into Marketing

How To (Really) Get Into Marketing

How To (Really) Get Into Marketing

The Seven Deadly Social Media Sins

The Seven Deadly Social Media Sins

The Seven Deadly Social Media Sins

10 Powerful Body Language Tips for your next Presentation

10 Powerful Body Language Tips for your next Presentation

10 Powerful Body Language Tips for your next Presentation

SOAP Presentations

Crap. The Content Marketing Deluge.

Crap. The Content Marketing Deluge.

Crap. The Content Marketing Deluge.

Velocity Partners

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

The Search for Meaning in B2B Marketing

The Search for Meaning in B2B Marketing

The Search for Meaning in B2B Marketing

Velocity Partners

Digital Strategy 101

Digital Strategy 101

Digital Strategy 101

Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net

How Google Works

How Google Works

How Google Works

Why Content Marketing Fails

Why Content Marketing Fails

Why Content Marketing Fails

Andere mochten auch (16)

Displaying Data

Displaying Data

Displaying Data

Five Killer Ways to Design The Same Slide

Five Killer Ways to Design The Same Slide

Five Killer Ways to Design The Same Slide

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

The History of SEO

The History of SEO

The History of SEO

Design Your Career 2018

Design Your Career 2018

Design Your Career 2018

The What If Technique presented by Motivate Design

The What If Technique presented by Motivate Design

The What If Technique presented by Motivate Design

Upworthy: 10 Ways To Win The Internets

Upworthy: 10 Ways To Win The Internets

Upworthy: 10 Ways To Win The Internets

How To (Really) Get Into Marketing

How To (Really) Get Into Marketing

How To (Really) Get Into Marketing

The Seven Deadly Social Media Sins

The Seven Deadly Social Media Sins

The Seven Deadly Social Media Sins

10 Powerful Body Language Tips for your next Presentation

10 Powerful Body Language Tips for your next Presentation

10 Powerful Body Language Tips for your next Presentation

Crap. The Content Marketing Deluge.

Crap. The Content Marketing Deluge.

Crap. The Content Marketing Deluge.

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

The Search for Meaning in B2B Marketing

The Search for Meaning in B2B Marketing

The Search for Meaning in B2B Marketing

Digital Strategy 101

Digital Strategy 101

Digital Strategy 101

How Google Works

How Google Works

How Google Works

Why Content Marketing Fails

Why Content Marketing Fails

Why Content Marketing Fails

Ähnlich wie Webinar: How to use social listening for campaign tracking

These are the slides used in our Finding Influencers webinar held on 30th January 2014, hosted by Jasmine Jaume and Joel Windels. In this webinar, we discussed: - The different definitions and types of influencers - Why brands should harness the power of these influencers - Different tools and techniques to discover and engage with the people who matter Listen to the recorded version or find more info here: http://bit.ly/1hQqn2X

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

These are the slides used in our Finding Influencers Webinar held on 30th January 2014, hosted by Jasmine Jaume and Joel Windels. In this webinar, we’ll be discussing: The different definitions and types of influencers Why brands should harness the power of these influencers Different tools and techniques to discover and engage with the people who matter More info available here - http://bit.ly/1hQqn2X

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

"The speed of social" is a phrase we often hear when talking about how organizations use social media to engage and respond to customers. But there’s a dual meaning there: How social data itself has evolved—giving rise to the age of social analytics and social business intelligence. In this one-hour webinar, Brandwatch VP of Client Services Adam Bambrough and guest Susan Etlinger of Altimeter Group will discuss: - How (and why) social data has evolved in recent years - Why it’s so critical to scale social data across the enterprise - The benefits and use cases of a social media command center

Webinar: So What - Evolving from Social Data to Social Intelligence

Webinar: So What - Evolving from Social Data to Social Intelligence

Webinar: So What - Evolving from Social Data to Social Intelligence

Companies around the world, big and small, use social media and social data daily. But just as social data doesn’t automatically equate social intelligence, gathering social data is only the first step in becoming a true social business. Integrating social intelligence into large global organizations can be challenging, but it provides a host of benefits, as innovative companies like IKEA—the world’s largest furniture retailer—are discovering. In these webinar slides, Hans Gartner of IKEA’s Digital Development team, accompanied by Brandwatch’s Glenn White, Head of Product, and Joel Windels, EMEA Marketing Manager, discussed: - The state of social listening at IKEA - Scaling social intelligence across organizations and cultures - Using social media command centers to find and share social intelligence. Read all about it here: http://brnw.ch/1wfrwGD

Technology as a Tool for Change: Integrating Social Intelligence at IKEA

Technology as a Tool for Change: Integrating Social Intelligence at IKEA

Technology as a Tool for Change: Integrating Social Intelligence at IKEA

In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including: – The relationship between brands and their audiences – How social intelligence gives brands the means to quantify trends – Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index

Social Intelligence in the Luxury Fashion Industry - Webinar

Social Intelligence in the Luxury Fashion Industry - Webinar

Social Intelligence in the Luxury Fashion Industry - Webinar

Locally Engaging in a Global Marketplace

Locally Engaging in a Global Marketplace

Locally Engaging in a Global Marketplace

Getting to the real world after your MBA

Getting to the real world after your MBA

Getting to the real world after your MBA

Shiv Shankar M S

Brandwatch Masterclass: Using Brandwatch for PR

Brandwatch Masterclass: Using Brandwatch for PR

Brandwatch Masterclass: Using Brandwatch for PR

Overview of Employee Advocacy for B2B from Profitecture

Overview of Employee Advocacy for B2B from Profitecture

Overview of Employee Advocacy for B2B from Profitecture

Do you know when the best time to reach your target audience online is? How about the best time of year to start your campaign? In these webinar slides, we’ll be talking about the importance of seasonality and timing when it comes to social media marketing, using some real case studies from our recent food and beverage research report to highlight: - How to discover and take advantage of seasonal trends - Using year-on-year comparisons to optimize campaign planning - The benefits of understanding when your audience is online The slides also also include a short demo of how you can use a social media monitoring platform like Brandwatch to discover seasonal trends and optimum times for your campaigns and social activities.

Timing is Everything: Using SMM to be Two Steps Ahead of the Consumer

Timing is Everything: Using SMM to be Two Steps Ahead of the Consumer

Timing is Everything: Using SMM to be Two Steps Ahead of the Consumer

Over the past year, we’ve been conducting an experiment of our own that started with the question: ‘what if we brought together a bunch of our customers, to teach them tips and tricks for social listening and hear about their woes and concerns in person?’ This particular experiment has turned into quite the success as we just completed our fourth US Masterclass last month. It wouldn’t be a Brandwatch event if we didn’t show how clients can make the most of their social media data. Our agenda for the day is usually a mix of query writing and data analysis sessions, advanced community management tips, along with client use cases highlighting how Brandwatch has helped them cut through the noise in social conversation. Slides & Presentation by Iris Vermeren.

Brandwatch Masterclass: Using Brandwatch for Community Management

Brandwatch Masterclass: Using Brandwatch for Community Management

Brandwatch Masterclass: Using Brandwatch for Community Management

Cutting through the noise of social to identify the key data that matters is critical, especially during a crisis. Now you can take the guesswork out of crisis monitoring—and always be on top of what’s happening with your social data. Introducing Brandwatch Signals, the first automatic intelligence alerts system of its kind in the social data monitoring industry. Using innovative, real-time discovery technology, Signals takes social intelligence to a whole new level of insight by scanning for notable or unusual activity around your social data—and then sends automatic, real-time notifications about emerging crises and trends as soon as they start, giving you a critical head-start to make informed marketing, messaging and security decisions. These webinar slides introduce and explain the business value and competitive advantage Signals offers to Brandwatch customers, especially in the areas of: Crisis management Brand reputation PR Security/IT Community management

Brandwatch Signals Webinar: Always in the Know

Brandwatch Signals Webinar: Always in the Know

Brandwatch Signals Webinar: Always in the Know

Masterclass 2015: Creating Actionable Social Media Reporting

Masterclass 2015: Creating Actionable Social Media Reporting

Masterclass 2015: Creating Actionable Social Media Reporting

5 Video Trends to Make or Break Your Holiday Campaigns

5 Video Trends to Make or Break Your Holiday Campaigns

5 Video Trends to Make or Break Your Holiday Campaigns

Brandwatch Masterclass: Expanding Your Audience

Brandwatch Masterclass: Expanding Your Audience

Brandwatch Masterclass: Expanding Your Audience

4C Social Ads Master Class - Twitter

4C Social Ads Master Class - Twitter

4C Social Ads Master Class - Twitter

Ever since the first social command centers started appearing several years ago, they have attracted much attention and also some skepticism. What are social command centers for? Who's using them, and how? Do they add any business value, or is this just a vanity product? In these webinar slides you'll discover: What are command centers and how have they evolved? How are innovative brands using them and adding business value? The future of social command centers Considerations and best practices for setting up a command center

Webinar: The transformation of enterprise social media command centers

Webinar: The transformation of enterprise social media command centers

Webinar: The transformation of enterprise social media command centers

5 Steps To Setting Up A Webinar To Generate Sales and Leads

5 Steps To Setting Up A Webinar To Generate Sales and Leads

5 Steps To Setting Up A Webinar To Generate Sales and Leads

Customer Retention is more than Facebook and Twitter - conversation with Adam...

Customer Retention is more than Facebook and Twitter - conversation with Adam...

Customer Retention is more than Facebook and Twitter - conversation with Adam...

introNetworks.com

There are many use cases and benefits associated with social media monitoring and intelligence, from PR and campaign measurement to market research and risk monitoring. Multinational technology giant Cisco, however, has a unique take: The company uses social monitoring and analytics to drive employee advocacy. Using Brandwatch Analytics, Cisco tracks their employees in EMEA on social channels, analyzing Impact score, top topics being discussed, and Kred scores, among others. To gamify the project, Cisco has created social league tables and rewards the staff members who are at the top of the leaderboards with prizes.

Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Ähnlich wie Webinar: How to use social listening for campaign tracking (20)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Finding influencers: the who, the why and the how (webinar)

Webinar: So What - Evolving from Social Data to Social Intelligence

Webinar: So What - Evolving from Social Data to Social Intelligence

Webinar: So What - Evolving from Social Data to Social Intelligence

Technology as a Tool for Change: Integrating Social Intelligence at IKEA

Technology as a Tool for Change: Integrating Social Intelligence at IKEA

Technology as a Tool for Change: Integrating Social Intelligence at IKEA

Social Intelligence in the Luxury Fashion Industry - Webinar

Social Intelligence in the Luxury Fashion Industry - Webinar

Social Intelligence in the Luxury Fashion Industry - Webinar

Locally Engaging in a Global Marketplace

Locally Engaging in a Global Marketplace

Locally Engaging in a Global Marketplace

Getting to the real world after your MBA

Getting to the real world after your MBA

Getting to the real world after your MBA

Brandwatch Masterclass: Using Brandwatch for PR

Brandwatch Masterclass: Using Brandwatch for PR

Brandwatch Masterclass: Using Brandwatch for PR

Overview of Employee Advocacy for B2B from Profitecture

Overview of Employee Advocacy for B2B from Profitecture

Overview of Employee Advocacy for B2B from Profitecture

Timing is Everything: Using SMM to be Two Steps Ahead of the Consumer

Timing is Everything: Using SMM to be Two Steps Ahead of the Consumer

Timing is Everything: Using SMM to be Two Steps Ahead of the Consumer

Brandwatch Masterclass: Using Brandwatch for Community Management

Brandwatch Masterclass: Using Brandwatch for Community Management

Brandwatch Masterclass: Using Brandwatch for Community Management

Brandwatch Signals Webinar: Always in the Know

Brandwatch Signals Webinar: Always in the Know

Brandwatch Signals Webinar: Always in the Know

Masterclass 2015: Creating Actionable Social Media Reporting

Masterclass 2015: Creating Actionable Social Media Reporting

Masterclass 2015: Creating Actionable Social Media Reporting

5 Video Trends to Make or Break Your Holiday Campaigns

5 Video Trends to Make or Break Your Holiday Campaigns

5 Video Trends to Make or Break Your Holiday Campaigns

Brandwatch Masterclass: Expanding Your Audience

Brandwatch Masterclass: Expanding Your Audience

Brandwatch Masterclass: Expanding Your Audience

4C Social Ads Master Class - Twitter

4C Social Ads Master Class - Twitter

4C Social Ads Master Class - Twitter

Webinar: The transformation of enterprise social media command centers

Webinar: The transformation of enterprise social media command centers

Webinar: The transformation of enterprise social media command centers

5 Steps To Setting Up A Webinar To Generate Sales and Leads

5 Steps To Setting Up A Webinar To Generate Sales and Leads

5 Steps To Setting Up A Webinar To Generate Sales and Leads

Customer Retention is more than Facebook and Twitter - conversation with Adam...

Customer Retention is more than Facebook and Twitter - conversation with Adam...

Customer Retention is more than Facebook and Twitter - conversation with Adam...

Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Mehr von Brandwatch

Identifying and Analyzing a target audience with Analytics

Identifying and Analyzing a target audience with Analytics

Identifying and Analyzing a target audience with Analytics

Brand protection & Crisis Aversion

Leveraging Insights with Creative Segmentation

Leveraging Insights with Creative Segmentation

Leveraging Insights with Creative Segmentation

Life As a Brandwatch Analyst

Life As a Brandwatch Analyst

Life As a Brandwatch Analyst

Intelligence: The Fundamentals

Intelligence: The Fundamentals

Intelligence: The Fundamentals

Control vs. Culture: The New Technology Operating Environment

Control vs. Culture: The New Technology Operating Environment

Control vs. Culture: The New Technology Operating Environment

Collective creativity for better intelligence

Collective creativity for better intelligence

Collective creativity for better intelligence

Ethics and humanity in the age of technology

Ethics and humanity in the age of technology

Ethics and humanity in the age of technology

Digital transformation in a regulated industry

Digital transformation in a regulated industry

Digital transformation in a regulated industry

Emotional Intelligence

Emotional Intelligence

Emotional Intelligence

6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out. From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets. "This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data

25 things we learned analyzing billions of tweets

25 things we learned analyzing billions of tweets

25 things we learned analyzing billions of tweets

From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards? Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.

PSB + Aga Khan Foundation: United We Brand

In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved. Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.

Ditch the Label and Brandwatch: Mental Health Study, 2017

Ditch the Label and Brandwatch: Mental Health Study, 2017

Ditch the Label and Brandwatch: Mental Health Study, 2017

Data storytelling is now one of the key skills that companies are looking for in data analysts. How can we tell a compelling story with our rich and sometimes very large social datasets? 1. How to best design and visualise social research 2. How do we best present the findings (face to face or webinar) to help our audience easily identify the key takeaways 3. Theory, practice and sharing of learnings

Telling a story with your social insights

Telling a story with your social insights

Telling a story with your social insights

Combining Brandwatch and non Brandwatch data using Vizia 2

Combining Brandwatch and non Brandwatch data using Vizia 2

Combining Brandwatch and non Brandwatch data using Vizia 2

How can social listening help to determine ROI?

How can social listening help to determine ROI?

How can social listening help to determine ROI?

One step ahead: How Co-op uses Brandwatch to inform their business

One step ahead: How Co-op uses Brandwatch to inform their business

One step ahead: How Co-op uses Brandwatch to inform their business

Today’s Reality: Managing & Monitoring Campus Crises through Social Media

Today’s Reality: Managing & Monitoring Campus Crises through Social Media

Today’s Reality: Managing & Monitoring Campus Crises through Social Media

Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped? To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.

Social Truth: Revealing what Truly Matters to Customers

Social Truth: Revealing what Truly Matters to Customers

Social Truth: Revealing what Truly Matters to Customers

What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.

Social Maturity

Social Maturity

Social Maturity

Mehr von Brandwatch (20)

Identifying and Analyzing a target audience with Analytics

Identifying and Analyzing a target audience with Analytics

Identifying and Analyzing a target audience with Analytics

Brand protection & Crisis Aversion

Leveraging Insights with Creative Segmentation

Leveraging Insights with Creative Segmentation

Leveraging Insights with Creative Segmentation

Life As a Brandwatch Analyst

Life As a Brandwatch Analyst

Life As a Brandwatch Analyst

Intelligence: The Fundamentals

Intelligence: The Fundamentals

Intelligence: The Fundamentals

Control vs. Culture: The New Technology Operating Environment

Control vs. Culture: The New Technology Operating Environment

Control vs. Culture: The New Technology Operating Environment

Collective creativity for better intelligence

Collective creativity for better intelligence

Collective creativity for better intelligence

Ethics and humanity in the age of technology

Ethics and humanity in the age of technology

Ethics and humanity in the age of technology

Digital transformation in a regulated industry

Digital transformation in a regulated industry

Digital transformation in a regulated industry

Emotional Intelligence

Emotional Intelligence

Emotional Intelligence

25 things we learned analyzing billions of tweets

25 things we learned analyzing billions of tweets

25 things we learned analyzing billions of tweets

PSB + Aga Khan Foundation: United We Brand

Ditch the Label and Brandwatch: Mental Health Study, 2017

Ditch the Label and Brandwatch: Mental Health Study, 2017

Ditch the Label and Brandwatch: Mental Health Study, 2017

Telling a story with your social insights

Telling a story with your social insights

Telling a story with your social insights

Combining Brandwatch and non Brandwatch data using Vizia 2

Combining Brandwatch and non Brandwatch data using Vizia 2

Combining Brandwatch and non Brandwatch data using Vizia 2

How can social listening help to determine ROI?

How can social listening help to determine ROI?

How can social listening help to determine ROI?

One step ahead: How Co-op uses Brandwatch to inform their business

One step ahead: How Co-op uses Brandwatch to inform their business

One step ahead: How Co-op uses Brandwatch to inform their business

Today’s Reality: Managing & Monitoring Campus Crises through Social Media

Today’s Reality: Managing & Monitoring Campus Crises through Social Media

Today’s Reality: Managing & Monitoring Campus Crises through Social Media

Social Truth: Revealing what Truly Matters to Customers

Social Truth: Revealing what Truly Matters to Customers

Social Truth: Revealing what Truly Matters to Customers

Social Maturity

Social Maturity

Social Maturity

Kürzlich hochgeladen

+971565801893 Mtp-Kit (500MG) Prices » Dubai [(+971565801893**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Leen Whatsapp +971565801893 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971565801893''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971565801893' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Clinic in Abu Dhabi, United Arab Emirates, (+971565801893)

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<

Capstone slidedeck for my capstone final edition.pdf

Capstone slidedeck for my capstone final edition.pdf

Capstone slidedeck for my capstone final edition.pdf

MODERN PODCASTING ,CREATING DREAMS TODAY.

MODERN PODCASTING ,CREATING DREAMS TODAY.

MODERN PODCASTING ,CREATING DREAMS TODAY.

Film show investigation powerpoint for the site

Film show investigation powerpoint for the site

Film show investigation powerpoint for the site

Call Girl In Delhi ☎92055#41914 ¶¶ Indian,Russian Best Quality full Educated And Full Cooperative Independent Call Girls Escort Services In New Delhi- I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction, Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High class luxury and premium escorts agency Indian Russian Call Girls In Delhi Booking Good High Profile Escorts (Call Girls) In Delhi 5 Star Hotel ,Incall Service,OutCall Service, We provide services by Call Girls,College Girls,Modals Get High Profile queens,Well Educated,Good Looking,Full Cooperative Model, Russian Models,Punjabi Girls Kashmeri Girls Services etc… We Provide Hottest Female With Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service. Call Me Spacial For Including Incall//outcall Service In New Delhi Indian Russian Escorts Service

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Delhi Call girls

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR

Delhi Call girls

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service Enjoy Your Dream Girls, Available 24/7, Vellore Just Dial: 82500–77686 [24 HOURS BEST REAL MEET HOT CALL GIRLS IN Vellore] https://wa.link/hjg3yh Anyone who is searching for real-life escorts or Call girls in Vellore. We Bring all types of call girls who will provide you with all services to fulfil all your sexual desires, including in-call and Out-call Hotel and Home services, without any advance. ''MOST IMPORTANT'' 1. Affordable Cost. 2. Best-class premium service. 3. Authentic photos of available girls. 4. Free pick-up and drop-off 24 hours at nearby areas. 5. 100 % Satisfaction Guarantee. CONTACT: Lucky +918250077686 - https://wa.link/hjg3yh [Anytime] 'REMARK'-' Find a reason to smile and ENJOY freedom like never before with our HOT girls. Website https://www.sheetalarora.com/ https://www.dighacallgirls.com/ https://www.prishagill.com/ https://www.streetgirls69.in/

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service

Film show pre-production powerpoint for site

Film show pre-production powerpoint for site

Film show pre-production powerpoint for site

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live Booking Contact Details :- WhatsApp Chat :- [+91-9999965857 ] The Best Call Girls Delhi At Your Service Russian Call Girls Delhi Doing anything intimate with can be a wonderful way to unwind from life's stresses, while having some fun. These girls specialize in providing sexual pleasure that will satisfy your fetishes; from tease and seduce their clients to keeping it all confidential - these services are also available both install and outcall, making them great additions for parties or business events alike. Their expert sex skills include deep penetration, oral sex, cum eating and cum eating - always respecting your wishes as part of the experience (29-April-2024(PSS)

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live

Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR

Delhi Call girls

Film show post-production powerpoint for site

Film show post-production powerpoint for site

Film show post-production powerpoint for site

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only Call Us:-9332606886 We Are One Of The Oldest Escort and Call girls. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. #S10 Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. Our Services and Rates: – One Shot — 5000/in call (time ½ hour), 8000/out call Two shot with one girl — 7000/in call (time 1 hour), 9000/out call Body to body massage with sex- 3000/in call (time 1 hour) full night for one person– 10000/in call, 15000/out call (shot limit 4 shot) Charges are including rooms. 100% same girl available otherwise full payment refund Full service Service available 1•kissing (French kiss also) 2•liplock 3•smooch 4•Blowjob without condom 5•oral sex 6•Anal sex 7•Sucking 8•Fucking All girls vaccinated Age.

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

Film show production powerpoint for site

Film show production powerpoint for site

Film show production powerpoint for site

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.

Social media marketing/Seo expert and digital marketing

Social media marketing/Seo expert and digital marketing

Social media marketing/Seo expert and digital marketing

This is a Powerpoint about research into the codes and conventions of a film ...

This is a Powerpoint about research into the codes and conventions of a film ...

This is a Powerpoint about research into the codes and conventions of a film ...

samuelcoulson30

Your LinkedIn Makeover: Sociocosmos Presence Package

Your LinkedIn Makeover: Sociocosmos Presence Package

Your LinkedIn Makeover: Sociocosmos Presence Package

Capstone slidedeck for my capstone project part 2.pdf

Capstone slidedeck for my capstone project part 2.pdf

Capstone slidedeck for my capstone project part 2.pdf

Kürzlich hochgeladen (20)

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<

Capstone slidedeck for my capstone final edition.pdf

Capstone slidedeck for my capstone final edition.pdf

Capstone slidedeck for my capstone final edition.pdf

MODERN PODCASTING ,CREATING DREAMS TODAY.

MODERN PODCASTING ,CREATING DREAMS TODAY.

MODERN PODCASTING ,CREATING DREAMS TODAY.

Film show investigation powerpoint for the site

Film show investigation powerpoint for the site

Film show investigation powerpoint for the site

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...

Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nizammuddin Delhi NCR

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service

Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service

Film show pre-production powerpoint for site

Film show pre-production powerpoint for site

Film show pre-production powerpoint for site

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live

Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live

Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Palam Vihar Gurgaon >༒8448380779 Escort Service

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

Unlock the power of Instagram with SocioCosmos. Start your journey towards so...

Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR

Elite Class ➥8448380779▻ Call Girls In Nehru Place Delhi NCR

Film show post-production powerpoint for site

Film show post-production powerpoint for site

Film show post-production powerpoint for site

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only

Film show production powerpoint for site

Film show production powerpoint for site

Film show production powerpoint for site

Social media marketing/Seo expert and digital marketing

Social media marketing/Seo expert and digital marketing

Social media marketing/Seo expert and digital marketing

This is a Powerpoint about research into the codes and conventions of a film ...

This is a Powerpoint about research into the codes and conventions of a film ...

This is a Powerpoint about research into the codes and conventions of a film ...

Your LinkedIn Makeover: Sociocosmos Presence Package

Your LinkedIn Makeover: Sociocosmos Presence Package

Your LinkedIn Makeover: Sociocosmos Presence Package

Capstone slidedeck for my capstone project part 2.pdf

Capstone slidedeck for my capstone project part 2.pdf

Capstone slidedeck for my capstone project part 2.pdf

Webinar: How to use social listening for campaign tracking

1. How to: Use SMM for campaign tracking Joel Windels Marketing Manager, EMEA joel@brandwatch.com | @linkyeah Kelly Autenrieth Technical Trainer kelly@brandwatch.com

2. • Tracking campaigns in the social media age • Going beyond counting mentions • Live demo of Brandwatch – categories and rules Coming Up 2 © 2014 Brandwatch.com

3. Don’t be shy/ We’d love your participation © 2014 Brandwatch.com • Ask questions in the session chat • Tweet about our discussion: A copy of this presentation and a recording of this webinar will be made available after the webinar 3

4. Campaigns in the social media age 4

5. 5 © 2014 Brandwatch.com What is a campaign?

6. 6 © 2014 Brandwatch.com Commercials

7. H&M USA @hmusa “All smiles from the first in line! We open our #HMTSQ store in less than 3 hours!” © 2014 Brandwatch.com7 Hashtags, emails, competitions etc.

8. © 2014 Brandwatch.com8 Celebrities lying down

9. 9 © 2014 Brandwatch.com 1 2 Conversation about H&M online

10. © 2014 Brandwatch.com10 1 2 1 2 Celebrity peaks

11. 11 © 2014 Brandwatch.com Just the relevant mentions

12. 12 © 2014 Brandwatch.com Celebrity mentions by volume

13. 13 © 2014 Brandwatch.com Multi-lingual data

14. 14 © 2014 Brandwatch.com Impact of celebrities by region

15. 15 Sentiment analysis © 2014 Brandwatch.com

16. 16 © 2014 Brandwatch.com Sentiment analysis

17. 17 © 2014 Brandwatch.com Intent to purchase

18. 18 © 2014 Brandwatch.com Intent to purchase

19. How to measure campaigns in Brandwatch 19

20. Fiat 500L: Global Ad Campaign © 2014 Brandwatch.com20

22. 22 © 2014 Brandwatch.com