The Next Play

Greater Boston Area United States

Advertising / Marketing / PR

I'm a brand-building specialist that understands the power of a story to sell your product, advance an idea, communicate your value and point the way toward potential. I help entrepreneurs and organizations create brand and marketing strategies to achieve growth. My approach is rooted in experience launching hundreds of products in sports & entertainment, when I'd think about the strategy for product positioning based on its fit as part of a larger story people held about the brand. The result is brand positioning, communications and marketing programs that effectively work by tapping into the real meaning and value of the brand. Over the past decade I've worked with a wide range of...