Consumers and governments are pushing sustainability; respond assertively with Schawk.

1. Schawk SuStainability
we help keep
you Green. Next >

2. brandS are puShinG SuStainability.
companies are focused today: they understand the drivers of sustainability. And perhaps most influentially, governments around the world are getting involved.
they know that resource conservation affects the bottom line. they know that the reality is this: brands need help planning and executing the most effective
sustainability and profitability are intertwined. And they know that consumers measures for driving sustainability in processes, products and packaging – and for
are aware of sustainability and will express this with their wallets. Adding to the winning shoppers with the results at home, on the go, in the store and on the shelf.
urgency is a lesson learned during the economic downturn that started in 2008: One key is engaging the right service providers to carry this out – service providers
When capital-intensive sustainability measures are dampened, brands focus on who can build sustainability into the processes that bring brands to market.
sustainability with faster payback.
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3. At the same time, Schawk practices sustainability
internally. We’re aggressively reducing our own
carbon footprint. We have achieved 100 percent
clean production technologies at all of our facilities
Schawk and SuStainability. globally. We operate according to our Seven
Pledges of Sustainability.
Schawk can promote sustainability globally throughout the brand
lifecycle, via deep process efficiencies and collaboration, superior
Schawk’S Seven PledgeS of SuStainability
knowledge of substrates and printing, and through materials and
1 Ensuring that our operations all over the
resource savings at every stage. Research has shown that brands world continue to use clean production
receive their sustainability information in an unsystematic, technologies and follow best practices for
piecemeal way, from designers, printers, converters, etc. The environmental protection.
results are often suboptimal. Schawk solves this problem with 2 Providing goods and services to our clients
that enable them as brand owners and
sustainability expertise that starts with creative design and runs retailers to meet and exceed both regulatory
through to printing and print management. and proprietary environmental initiatives.
Best of all, Schawk delivers sustainability simultaneously, 3 Building and nurturing collaborative
relationships with our clients, suppliers,
with agility, efficiency, quality and consistency for your brand. product and service collaborators and industry
For Schawk, sustainability is not an a la carte item – it’s part associations to enable a swift and intelligent
of the process. exchange of environmental solutions.
4 Helping our clients streamline their brand
“Service providers [like Schawk] whose services are in the areas development workflow through better use of
best practice workflows, technology, enhanced
of strategy, design and premedia can be inherently sustainable.
materials selection, and source reduction.
… The measures that reduce the energy outlay for packaging are,
5 Leveraging our knowledge and experience to
first and foremost, measures that actually improve the entire innovate new services and solutions that drive
workflow process, resulting in superior design concepts, better- environmentally friendly brand development
quality packaging and more agile and efficient delivery of that thinking forward.
packaging to the marketplace.” 6 Nurturing the climate of innovation inside
the company that makes great leaps
– from the Schawk white paper forward possible.
“Sustainability: a brand Point Management Perspective” 7 Creating a healthy environment in the
communities in which we live and work
and to the world community as well.
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4. how we help Make you SuStainable:
Service-baSed SuStainability
brandinG and deSiGn
In the world of brands, the most effective sustainability begins at the
strategic stage. It’s been shown that up to two-thirds of a package’s
material requirements are determined early, in the strategic and creative
phases. Because of our skills here – and because we collaborate so well
with our own premedia experts – we can build sustainable materials and
processes into the brand lifecycle. this promotes faster and more accurate
work at the execution stage, saves resources and avoids rework. Schawk
and Anthem Worldwide, our strategic design company, can:
• Visually articulate and express corporate sustainability philosophies
• Drive sustainability in identities, packaging and delivery systems with our
knowledge of shapes, materials, substrates and inks
• Carry out the branding and design of specifically green products
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5. Premedia exPertise
Sophisticated branding and marketing ideas go through many stages of
premedia, often on a global scale, where precious resources of time and
material can be lost or significant savings can be realized – with bottom-
line benefits. Schawk’s premedia and color management skills are state-of-
the art and global. We drive sustainability through:
• a rigorous development process for extended color gamut printing
to achieve better color while reducing ink and substrates and energy
used to get up to color
• Printer analysis/audits that refine the process of inputs to come up
to color quickly
• Print management services that significantly avoid rework
• Printer scorecard – drives accuracy and reduces lost time
and wasted material
• Upstream collaboration that promotes faster and more accurate work
at the execution stage, saves resources, avoids rework.
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6. Materials expertise
For brands to push the envelope on sustainability in materials,
they need a partner who understands how those materials work as
structures, on press, on shelf and in the environment. Schawk does.
Ask us about using biodegradable substrates and inks, how they
perform on press and how they respond in an outdoor environment.
• EPA-recognized Corn-based inks such as EFI’s new VUTEk BioVu ink
• Non-hazardous low and no VOCs (Volatile Organic Compounds) inks
• Fully biodegradable PVC substrates such as Ultraflex’s BIOflex
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7. how we Make you More SuStainable:
proceSS-baSed SuStainability
Sustainability isn’t found just in materials. It’s achieved in processes that use less energy and
resources and eliminate rework. Schawk’s brand management processes are proven to drive quality
and consistency in branded materials – but they’re also deeply sustainable.
diGital proceSSeS
BLUe™ brand management technology combines web-based software product modules, managed
services, implementation services and on-site and implementation support.
• copy management: Reduces data entry, • online proofing: Significantly reduces costs
automates work, reduces resource-intensive of producing and distributing proofs, reduces
errors on packaging use of paper and ink
• asset management: Reduces resource- • kpi reporting: Quickly identifies bottlenecks,
intensive recreation of assets and inefficiencies and other weaknesses in job
shipping costs progress, asset use, etc.; saves resources –
• workflow management: Formalizes the material, energy, time.
graphics workflow process allowing for
measurements and improvements
decouplinG
Decoupling is the trend of brands consolidating their premedia work with a dedicated expert provider
– not leaving production to advertising agencies. this drives quality, consistency, price benefits and
sustainability in reduced materials and rework.
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8. Closed-looP serviCes
Closed-loop services consolidate premedia, printing and fulfillment of
retailer promotional materials under one roof. The sustainability benefits
are enormous. This advanced process drives time and cost savings and
focuses transportation resources on final delivery of products, not on
intermediate stages. Today, it especially benefits Schawk clients who
operate over wide geographical areas.
• Production art, printing and packing and shipping: Schawk analyzes
data coming directly from the retailer’s cash registers through its
Online Inventory Management and Tracking System. When integrated
with Schawk’s digital printing capabilities, this enables each store to
order and obtain the right products at the right time. As few as one or
two pieces of targeted collateral can be printed efficiently for a single
store through variable-data technology. This greatly reduces printing
resources and waste.
• Custom pack-out: Delivers customized materials based on precise
store data, eliminating the printing and shipping of unneeded materials.
• FsC Certification: This certification of Schawk’s 100,500-square-foot
Los Angeles facility represents our commitment to the management
of natural resources. It assures Schawk clients that requests for
FSC-certified paper can be documented all the way through the
supply chain.
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9. Schawk, brand point ManaGeMent
and SuStainability
the strength of Schawk’s services is that they reflect the principles of
brand point management. Brand point management is the integration
of processes across the lifecycle of a brand – from strategy and creative
through execution and print management – to drive agility, quality and
consistency in the materials that win consumers’ hearts.
Our sustainability expertise is part of this integration. Brand point
management drives the collaboration and efficiency that are crucial
to sustainability. And when combined with our enormous knowledge of
color, substrates, processes and printing – and our industry-leading
workflow technology – you have a partner that can solve sustainability
challenges in a very thorough way, permanently.
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10. Schawk helps companies create compelling and consistent brand experiences
while contributing to environmental sustainability.
Want to knoW more?
Talk to us.
Call: Barbara Glass at 203.327.7600
Email Us.
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect
their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies
create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across
brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global
brand consistency. For more information about Schawk, visit http://www.schawk.com.
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