The Long Wow

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This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments.

Design Business Technologie

The Long Wow
Brandon Schauer | brandon@adaptivepath.com

Things we will talk about
• the story of a long wow
• why it matters
• making it possible

Things we won’t talk about
• the long now
• the long tail
• or anything about Web 2.0 sparkle magic

tracks distance,
time, and pace

and tracks
calorie burn

and keeps a
7-day history

tracks distance,
time, and pace

and tracks
calorie burn

and keeps a
multi-day history

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