2. 2012 NCAA March Madness Campaign Blog Posts Facebook App
Print Madness – 25-Cent Color Prints
Target audience: Small Business Owners
During March Madness, The UPS Store ran a 25-cent color print sale called Print Madness. My team and I knew it would be diffi-
cult to getting media coverage on a color print sale, so we worked with our PR agency to develop a “small business coaching” an-
gle by contracting with small business marketing expert and author John Jantsch of Duct Tape Marketing. We put together a con-
test to give away four of John’s Ultimate Marketing Systems and hosted a Facebook chat with John to answer small business own-
ers’ questions about marketing on a shoestring.
As part of the Facebook app our ad agency developed, we included an entry form to enter for a chance to win one of John’s mar-
keting systems, and on the entry confirmation page, we promoted the Facebook chat.
In addition to distributing a press release about the Print Madness and small business coaching promotion, we wrote a blog post
for UPS’s blog, upside. We worked with our ad and PR agencies to develop Facebook, Twitter and Google+ posts, as well as Pro-
moted Tweets, to highlight the small business coaching components. John promoted the promotion in his social channels and
wrote a blog post for upside following the chat.
We pitched small business reporters at major publications, small business trades, small business blogs, advertising and social me-
dia outlets, and business writers at top 20 newspapers and received the following coverage:
Noobpreneur (March 25, 2012)
Financially inKleined (March 13, 2012)
The Wax Blog (March 13, 2012) Facebook Chat
Kansas City Star (March 12, 2012)
North Platte Post (February 25, 2012)
Press Release
3. 2011 Promotion Promotion Campaign Facebook App
Target audience: Small Business Owners
My team and I worked with our ad and PR agencies to develop a Facebook promotion to award one small business owner a $50,000 advertis-
ing campaign for their small business. To support the promotion, we distributed a press release and pitched small business reporters at major
publications, small business trades, small business blogs, advertising and social media outlets, and business writers at 20 top newspapers and
received the following coverage:
EcommerceBytes.com (July 19, 2011)
Entrepreneur (July 19, 2011)
Small Biz Daily (July 19, 2011) Press Release
Davinci (July 18, 2011)
Franchise Hound (July 18, 2011)
New York Times (July 18, 2011)
Small Biz Tips & Advice (July 18, 2011)
YFS Magazine (July 16, 2011)
BizFilings (July 15, 2011)
About.com (July 14, 2011)
Atlanta Journal-Constitution (July 13, 2011)
FineAwards.com (July 13, 2011)
The Herald – Everett, WA (July 13, 2011)
Overnight Prints (July 13, 2011)
Small Business Newz (July 13, 2011)
Twitter Snapshot (July 15, 2011)
4. Twitter Chats
I have participated in several successful Twitter chats targeting various audiences,
including mommy bloggers, mompreneurs, small business owners and general consumers.
Mommy Bloggers (Mompreneurs)
#PrintMadness (4 chats) - 4+ MM impressions
#ToysforTotsLiteracy (2 chats) - 4.7+ MM impressions
#PreservingMemories (iMemories) - 2.5+ MM impressions
#MomBizMondays - 8.6+ MM impressions (goal 5-9 MM)
#GLOParty - 1.7 MM impressions
Small Business Owners
#GetRealChat - 17.4 MM impressions
General Consumers
#HassleFreeHoliday - 4+ MM impressions
#HolidayPacking - 5.7 MM impressions
#GreenHoliday - 3+ MM impressions
#HolidayReturns (2 chats) - 30.6 MM impressions
#Deliver2Mom - 18.6+ MM impressions
5. Franchise Sales Media Outreach
My team and I have the responsibility to support our franchise sales efforts. We recently an-
nounced our support for Operation Enduring Opportunity, where we are helping put veter-
ans to work. With the help of our PR agency, we’ve pitched several major news outlets and
have gained coverage of the opportunity.
6. Toys for Tots Literacy Program
My team and I manage the national cause-marketing program for The UPS
Store, the Toys for Tots Literacy Program. We launched it in 2008 to help dif-
ferentiate The UPS Store network from the other Toys for Tots corporate
sponsors. It’s the first and only year-round program for Toys for Tots.
Each year, we’ve done two national promotions: in the spring/summer and
during the holidays. In 2011, we established a relationship with Sony Pictures
to integrate the program with its holiday movie, Arthur Christmas. Working
with our ad agency and Sony Pictures, we developed the in-store creative as
well as the Facebook app and posts.
At the end of the promotion, nearly half of our franchise network participated
in the holiday promotion and centers raised more on average than in years
past.
7. New Luggage Box from The UPS Store Expands Luggage Shipping Solutions
Alternatives Take the “Lug” Out of Luggage; Save Time, Money
SAN DIEGO, June 29, 2010 – The UPS Store® can ease air travelers’ burdens this summer with three luggage shipping alternatives, including a new luggage box that takes the place
of a suitcase, to help reduce hassles of long lines, security searches and increasing baggage fees.
“Not having to carry a suitcase while traveling is a great convenience. Even better is luggage awaiting your arrival at a destination or hotel,” said John Minetola, The UPS Store fran-
chisee from Wyoming, Pa. “You can ship your luggage as is; place it in a box for shipment, or at select locations purchase a luggage box, eliminating the need for a suitcase alto-
gether.”
When shipped UPS Ground service, the luggage box is competitively priced with the airlines’ baggage fees, especially when compared to the major airlines, many of which are
charging well over $100 for comparable baggage. Additionally, members of the Automobile Association of America (AAA) can receive a 15 percent discount off the full retail price
of The UPS Store eligible products and services and five percent off domestic U.S. UPS shipping costs.
The new luggage box comes as the AAA predicts an increase in summer travel this year.
“AAA’s Memorial Day forecast predicted a more than five percent increase in Americans traveling, a trend we expect to continue this summer,” said Heather Hunter, AAA spokes-
person. “Additionally, our travel agents are reporting double-digit increases in the percentage of travelers making advanced bookings for tours and cruises as well as an increase in
hotel bookings via AAA.com.”
Available at select U.S. The UPS Store locations only, the luggage box comes in two sizes, large and small; has a sturdy handle for easy carrying, and is made of recyclable corru-
gate. Because it weighs less than an empty suitcase, packing directly into the box can help lower shipping costs. Travelers also can include packaging tape and a return UPS ship-
ping label for use when returning home.
“We’ve seen more customers shipping golf clubs and skis ahead over the past few years as well as more ‘snow birds’ packing items for annual travel to warmer climates,” Minetola
added. “Luggage shipping picked up when the airlines began increasing fees for checked bags and carry-ons.”
Both luggage boxes meet airline baggage restrictions for travelers opting to fly with their belongings. The small box can be carried on and the large box can be checked in, minimiz-
ing the chance of paying airline oversize or overweight charges. The luggage boxes have been professionally tested. Travelers can visit www.theupsstore.com to view a luggage
box information sheet with details about box dimensions, weight limitations and declared value.
Luggage solutions from The UPS Store also allow travelers to easily track shipments with UPS mobile apps for cell phones, PDAs or other web-enabled wireless devices or receive e-
mail shipment notification.
Planning ahead allows travelers to choose a less expensive shipping option like UPS Ground service. Additional information to consider when planning to ship luggage includes:
The certified packing experts at The UPS Store also specialize in packing odd, oversized items, such as skis, golf clubs and fishing poles – items travelers would prefer to have
waiting at their destination.
Because of the duties and taxes associated with international shipments, The UPS Store does not recommend shipping luggage internationally.
Federal Aviation Administration restrictions prohibit The UPS Store from shipping hazardous materials, including colognes and perfumes, aerosol sprays, nail polish and ciga-
rette lighters via air.
In addition to domestic and international shipping, The UPS Store offers full-service packaging; online and digital printing; black-and-white and color copies; document finishing
(binding, laminating, etc.); printing services (business cards, letterhead, rubber stamps, etc.); notary; custom crating and shipping for large items (furniture, artwork, motorcycles,
etc.); mailbox and postal services; office and packaging supplies, and more.
Travelers can find the nearest The UPS Store location online or by calling 1-800-789-4623.
With approximately 4,800 locations, The UPS Store® and Mail Boxes Etc.® network comprises the world’s largest franchise system of retail shipping, postal, document and business
service centers throughout the United States, Puerto Rico and Canada. In the United States and Puerto Rico, The UPS Store and Mail Boxes Etc. locations are independently owned
and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licen-
see MBEC Communications, L.P. For additional information, www.theupsstore.com.
###
Contact:
Brandon Olson
MBE, A UPS Company
858-455-8846
bolson@mbe.com
8. 27-Year Teacher Honored with National Literacy Award
The UPS Store Kicks off Holiday Donation Campaign
SAN DIEGO, CA., Nov., 1, 2010 – Today, The UPS Store® and the Marine Toys for Tots Foundation announced Margaret King as the winner of the second-annual Alferd Williams Literacy
Award. This award, created as part of the Toys for Tots Literacy Program, recognizes individuals who are dedicated to improving our nation's literacy rates.
In addition, to celebrate National Family Literacy Day, The UPS Store locations across the U.S. are kicking off their holiday donation drive for the Toys for Tots Literacy Program to help
bring awareness to the issue of children’s literacy and remind families of the importance of reading together.
King, a teacher of 27 years at Medford Elementary in Patchogue, N.Y., has inspired children to read both inside and outside the classroom. In addition to starting the Medford Book
Mobile, King launched a literacy project called “Literacy at the Laundromat,” where, through donations, she created a reading corner inside one of the local Laundromats to encourage
children to read as they wait with their parents.
King was selected among four other finalists: Kirsten Bremer, Mich.; KK Cherney, Fla.; Greg Ruiz, Calif.; and Marla Standage, Mo. All finalists were nominated by their peers and chosen
by a panel of judges, including representatives from The UPS Store, the Marine Toys for Tots Foundation, Scholastic Inc., and the National Center for Family Literacy ®. Visit
www.scholastic.com/literacy to read King’s nomination as well as the entries of the four runners-up.
“I am incredibly honored,” said King of winning the award. “Knowing what Alferd Williams has done for literacy, and then to be included alongside him in this achievement, is very
humbling. I was inspired when I heard his story of fulfilling a promise to his mother to learn to read. Anyone can do this if Alferd could do it at the age of 70.”
The inaugural Alferd Williams Literacy Award was presented to its namesake in 2009. Williams rose to national attention when he enrolled in first grade at the age of 70 in order to
pursue his dream of learning to read.
“Margaret King has demonstrated a commitment to literacy through creativity and sound teaching,” said Stuart Mathis, president of Mail Boxes Etc., Inc. (MBE), franchisor of The UPS
Store. “She is helping equip her students and other young members of her community with reading skills so they are able to compete academically and succeed in life.”
“Toys for Tots salutes Margaret King and the four Alferd Williams Literacy Award finalists for the work they’re doing to combat illiteracy,” said LtGen. Pete Osman, USMC (Ret), president and CEO of the Marine Toys for Tots Foundation. “All are ordinary people doing extraordinary work on
behalf of our nation’s less-fortunate children.”
As the winner, King will receive a three-day, two-night trip for two to Washington, D.C. to attend the U.S. Marine Corps Summer Parade in June 2011; $500 in printing, mailbox or shipping services from The UPS Store; and a set of engraved crystal bookends. She will also be able to designate
$500 in books from Scholastic to a school or organization that serves less-fortunate children.
Through Dec. 31, participating The UPS Store locations will sell donation cards to benefit the Toys for Tots Literacy Program. Every dollar donated helps put books into the hands of less-fortunate children in the local community.
Since the literacy program’s inception in March 2008, The UPS Store network and its customers have raised nearly $1.5 million to purchase books for less-fortunate children around the nation, many of whom have limited access to resources in their schools and communities.
For more information or to donate, please visit www.ToysforTotsLiteracy.org.
About The U.S. Marine Corps Reserve Toys For Tots Program
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 63nd year, Toys for Tots pro-
vides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. Our gifts offer these children hope, recognition and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games
and sports equipment, make a significant contribution to the educational, social and recreational development of these children. In 2009, Marines distributed gifts to 7.4 million children in 691 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations
from the American public as well as support from corporate sponsors. For more information, visit www.toysfortots.org.
About The UPS Store
With approximately 4,800 locations, The UPS Store and Mail Boxes Etc. network comprises the world’s largest franchise system of retail shipping, postal, printing and business service centers throughout the United States, Puerto Rico and Canada. In the United States and Puerto Rico, The
UPS Store and Mail Boxes Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P. For addi-
tional information, visit www.theupsstore.com.
###
Contact:
Brandon Olson
MBE, A UPS Company
858-455-8846
bolson@mbe.com
9. Cal Poly Provides Commercial Print Traininig to The UPS Store Network
SAN LUIS OBISPO, Calif., Sept. 13, 2011 — The UPS Store and the Graphic Communication Institute (GrCI) at California Polytechnic State University have developed a new training program designed to help The UPS Store network advance its capabilities in the commercial printing industry.
The three-day program, led by the faculty and staff of Cal Poly's Graphic Communication Department, provides participants an intensive hands-on experience using the latest software and digital printing and finishing technologies.
“As small businesses look for cost-effective marketing solutions, we feel this training enables us to enhance the print capabilities and support infrastructure for The UPS Store network,” said Bill Martin, vice president of print services for The UPS Store network. “With 80 percent of the U.S.
population living within five miles of a The UPS Store location, we are able to efficiently serve the print needs of individuals, small businesses and enterprise customers with distributed workforces.”
Approximately 150 The UPS Store representatives from across the United States recently completed the training program at the Cal Poly campus in San Luis Obispo, Calif. These individuals will act as trainers for the franchisees and their employees of the nearly 4,400 The UPS Store locations
nationwide. The intention is to provide The UPS Store network the knowledge and tools needed to produce high-quality print materials for customers, from simple fliers, brochures and letterheads to more complex full-color booklets and customized calendars.
“While much of the commercial printing industry is in retrenchment, The UPS Store is expanding as a new resource for printing services in nearly every community—sort of a rebirth of the neighborhood print shop in a new and improved digital form,” said Harvey Levenson, head of Cal Poly’s
Graphic Communication Department. “This is good for customers, good for the vendors, and good for the printing industry as a whole.”
Approximately 550 hours went into producing the program. Equipment suppliers, including HP, Konica Minolta, Ricoh, Xerox, Martin Yale, GBC, Baumfolder and Southwest Binding & Laminating, installed the equipment in Cal Poly’s laboratories for the training.
“This program is by far the most intensive training we’ve ever done in the decades we’ve been doing training for the industry,” Levenson said.
GrCI provides industry research, testing, product evaluations, consulting, training, seminars, workshops, conference and publishing.
“The graphic arts industry is changing, and many more of today's customers are looking for companies that can provide short-run color and on-demand printing,” said Lyndee Sing, who manages GrCI. “I have no doubt that with the training received at Cal Poly, The UPS Store is now better
able to understand the expectations of their customers and how to meet them.”
About Cal Poly's Graphic Communication Department
Cal Poly in San Luis Obispo, California, has become one of the most selective universities in the United States. The Graphic Communication Department (www.grc.calpoly.edu) was founded in 1946 and is one of the largest and best-known programs of its kind in the nation. The department
includes concentrations in graphic communication management, web and digital media, design reproduction technology, graphics for packaging, and individualized study. The program is strongly supported by industry with equipment, supplies and software for the department's more than
33,000 square feet of modern laboratories, and with grants and endowments. The Graphic Communication Institute at Cal Poly (www.grci.calpoly.edu) focuses on services for industry, including research, testing, product evaluations, consulting, training, seminars, workshops, conferences,
and publishing. The Department is accredited by the Accrediting Council for Collegiate Graphic Communications (ACCGC).
About The UPS Store
With more than 4,700 locations, The UPS Store and Mail Boxes Etc. network comprises the world’s largest franchise system of retail shipping, postal, print and business service centers throughout the U.S., Puerto Rico and Canada. In the U.S. and Puerto Rico, The UPS Store and Mail Boxes
Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P. For additional information on The UPS
Store, including information on franchise opportunities for opening a The UPS Store location, visit www.theupsstore.com.
###
Contact:
Brandon Olson
MBE, A UPS Company
858-455-8846
bolson@mbe.com
10. The UPS Store Continues to Expand Non-Traditional Locations in the U.S.
University of Oregon Welcomes The UPS Store on Campus
SAN DIEGO, Sept. 23, 2011 — Today, The UPS Store ® franchise network opened a location on the University of Oregon campus, adding to its nearly 140 non-traditional locations across the country.
The UPS Store franchise began providing its services in venues like universities, hotels, convention centers and military bases nearly three decades ago. According to Kevin Pignone, vice president of non-traditional development for The UPS Store network, the company continues to pursue
opportunities in non-traditional venues whose customers need The UPS Store services.
“Our non-traditional locations allow us to work with venues that have proven their customers need our services,” Pignone said. “They also provide students, hotel guests, convention attendees and military personnel the added convenience of having a business services location nearby.”
While customers may experience the same level of customer service at a non-traditional The UPS Store location, the products and services may vary from those found in a traditional The UPS Store location.
“It’s very common for these locations to offer customized services,” Pignone said. “For example, some of our college venues provide storage and assist students moving in and out of the dorms. These services are tailored specifically to that venue.”
The UPS Store location at the University of Oregon will offer a variety of services to students, faculty and staff, including packing and shipping, exclusive mailbox services, notary services, move-in and move-out assistance, and summer and winter storage. The university location will also test
dorm room delivery as an added convenience for mailbox holders during especially busy times in the semester, such as mid-terms and finals.
“We look forward to becoming part of the campus community through the services we provide,” said Victor Urbina, The UPS Store franchisee. “We hope to contribute to what makes the University of Oregon a top-tier college.”
Additional The UPS Store non-traditional locations include the Ernest N. Morial Convention Center in New Orleans, La.; Mississippi State University in Starkville, Miss.; Nellis Air Force Base located outside Las Vegas, Nev.; and the Renaissance Resort at World Golf Village in St. Augustine, Fla.
to name few.
In addition to domestic and international shipping, traditional The UPS Store provides a variety of products and services to small-business owners and general consumers alike, including: digital printing, black-and-white and color copies, document finishing (binding, laminating, etc.), printing
services (business cards, letterhead, rubber stamps, etc.), full-service packing, custom crating and shipping for large items (e.g., grandfather clocks, rowboats), notary, mailbox and postal services, office and packaging supplies, and more.
For more information on The UPS Store products or services, or to find a location near you, please visit www.theupsstore.com/logistics.
About The UPS Store
With more than 4,700 locations, The UPS Store and Mail Boxes Etc. network comprises the world’s largest franchise system of retail shipping, postal, print and business service centers throughout the U.S., Puerto Rico and Canada. In the U.S. and Puerto Rico, The UPS Store and Mail Boxes
Etc. locations are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., a UPS subsidiary. In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P. For additional information on The UPS
Store, including information on franchise opportunities for opening a The UPS Store location, visit www.theupsstore.com.
About The University of Oregon
The University of Oregon was founded in 1876 in Eugene, an energetic college town in the western region of Oregon. The university provides academic excellence and hands-on learning opportunities, offering more than 260 academic programs in a wide range of disciplines. Last year, the
university welcomed 23,389 students to their 295 acre campus from all over the world. For more information, please visit http://www.uoregon.edu/.
###
Contact:
Brandon Olson
MBE, a UPS company
858-455-8846
bolson@mbe.com
11. Machtaler Matches Nation's No. 1 Golfer
Brandon Olson | BYU Athletic Communications | Posted Feb 25, 2005
WAHIAWA -- Greg Machtaler led the 10th-ranked BYU men's golf team to a fourth-place finish with his performance at the 2005 John A. Burns Intercollegiate, shooting some of his best rounds of the season (68-66-69) and earning second-place honors.
The final round of the tournament found Machtaler paired with the nation's two best collegiate golfers: New Mexico's Spencer Levin (No. 1) and UNLV's Ryan Moore (No. 2).
"[Moore]'s one of the greatest players I've seen," Machtaler said. "He's amazing on the greens. I certainly learned a lot watching him play during
this tournament."
Machtaler, No. 29 in the nation, finished this year's tournament shooting 13 under par. He finished seven strokes back of tournament champion Moore and in a tie for second place with Levin. Machtaler's second-place finish and tournament score
(203) marks his second best finish and
tournament score of his collegiate career.
"I think it was a great experience for Machtaler," said head coach Bruce Brockbank. "He held his own through the entire tournament. He really stepped up and played great golf."
The final round presented some surprises for the golfers as they battled light wind and scattered showers throughout the day.
BYU came out strong and played well through 15 holes in the final round before the rain dampened the Cougars' hopes for a title, as they ended the final round with a 6-under-par 282, just one stroke shy of third-place Arizona.
"We played decent," Brockbank said. "We were right there at the end, but we let some shots slip away from us. The competition was really close through 15. We just finished a little sloppy."
The Cougars' Oscar Alvarez had a strong showing at this year's event, shooting a final-round 71 and finishing the tournament seven under par. Ron Harvey, Jr. made significant improvements over the three days, dropping two strokes each day and finishing at three under par, while Jake Elli-
son shot a 73 in the final round and ended at 1 under par. Todd Miller played well in the first two days, but ran into trouble in the final round scoring a 76 and ending the tournament three over par.
Playing as individuals, sophomore Nick Becker attracted some attention as he shot a career-best 6-under-par 210 and tied for 17th place, while Clay Ogden struggled in the final round, shooting a 77 and finishing four over par.
BYU (839) finished behind first-place No. 4 New Mexico (833), second-place No. 16 UNLV (835) and third-place No. 31 Arizona (838), but managed to hold a two-stroke lead over fifth-place No. 5 Auburn (841).
The Cougars travel to Thousand Oaks, Calif. for the Cleveland Golf Classic Feb. 28-March 1.
12. Fairways Magazine Cover Story
I wrote the cover story for the May 2005 issue of Fairways Magazine, the official magazine of the Utah Golf Association.
As a sports information director for the BYU Men’s golf team, I helped secure the media opportunity with the magazine,
interviewed the coach and players, obtaining statistics to support the story, and helped arrange the photo shoot for the
magazine.
