2. BY GLOBAL BRAND EXPERTS Trends in brand building Limor Erlichman CEO, Brand Architect כנס Creative ת " א 8.3.2007

3. Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007

5. 1 " Less traditional marketing & advertising. "

6. " Marketers and Branders will need to understand how to integrate their brands into this type of experience , building entertainment and viral value. Less sales messaging ."

8. 2 " Technology and Brands merge ."

9. break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .

10. Ipods, MP3 Internet

11. 3 Rise in 'experiential‘ marketing & advertising, and public relations.

14. 4 The over “flooded” Consumer

17. 5 Power to the people

19. 44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative .

20. Empower the consumer . Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year

21. 6 Design Redefined

22. " convergence of value and design " Today's consumer is demanding both in their product offering. "

23. 7 Green is King.

24. Think Good and Green . create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.

25. 8 Some things never really change

26. Brands that walk the talk with their promise , and become an active part in the customer conversation, will flourish .

28. In 2007… Change from focusing, on building: brand experiences to building: customer experiences .

29. With good clothes you notice how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."

35. AN IDEA Brand

40. Do NOT be different like everybody else