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Brand ministry Cas client Carita Avril 2012
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Présentation de la campagne Facebook de la marque Carita réalisée par Brand Ministry.
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Brand ministry Cas client Carita Avril 2012
1.
presents 2011 catwalk campaign
Sep-Oct 2011
2.
1 Model recruitment within
the Facebook fan base
3.
4 weeks recruitment campaign 400 profiles collected Casting
with short-list of 100 candidates 25 models selected for the catwalk
4.
2 Event VIP
passes distribution to fans
5.
Quizz to win
5 VIP passes for the event +5k fans within 10 days 65% of new fans recruited through virality
6.
3 Catwalk content
posting
7.
Event live vidéo coverage -
on wall Full length catwalk video and sountrack pushed to the community Post-catwalk Q&A sessions with the official Carita hair style designer
8.
www.brandministry.fr facebook.com/brandministry contact@brandministry.fr
+33 1 42 36 93 01