A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.

1. REGENERATIONAdapting to new trends, new audiences … and the new normal. Presented by Justin Foster

2. How We Arrived Here.

3. Mass Commoditization Technology Adoption Gen Y Influence

4. 5 Problems Aging audience Lack of differentiation Dull message No story Lazy marketing

5. How do you find new customers?

6. You don’t.They find you.

7. Pull vs.Push

9. What is a Brand?

10. A relevant, meaningful presence in the marketplace.

11. How do you stay relevant?

12. Talent

13. Style

14. Authenticity

15. Influence

16. Innovation

17. Technology

18. Youthfulness

19. 3 local brands doing it right.

20. Fishers Document Systems Zamzow’s Boise State Football

21. 5 Marketing Tactics Earn attention Tell stories create dialog Be social Create sampling

22. Final Thought …

23. Conformity is not a strategy.

24. Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster