Business Challenge: To celebrate the occasion of crossing One Lakh fans on Facebook in an interesting way while continuing to drive increased ROI for the brand & making sure more Fans on Facebook visited the hotel

1. Converging guest experiences from across the web
onto Facebook via a dynamic cover photo

2. To celebrate the occasion of crossing One Lakh fans on Facebook in an interesting
way while continuing to drive increased ROI for the brand & making sure more Fans on
Facebook visited the hotel
Business Challenge

3. Increasingly decisions in the hospitality segment are based on reading other
consumers perspectives. An evolved guest today goes to Tripadvisor,reads blogs & is
impacted by feedback on Twitter. With Sahara Star having a great WOM the idea was
to use it to our advantage.
The Insight

4. The Facebook cover photo is a prominent branding opportunity.
We designed a Facebook cover photo application which updated the
cover photo dynamically with a new review from across the web after
every 100 likes.
Our solution : Dynamic Facebook Cover Photo

5. Tweets or a TripAdvisor review about the brand would appear in the cover photo, and
the fans on the Facebook page would see this experience in their newsfeed. Also a
dynamic countdown was included on the cover photo with every new guest
experience on the cover.
Our solution : Dynamic Facebook Cover Photo

8. There is always potential for negative
feedback/reviews/spam on social media,
so we had a Content Management
System to choose the tweets/reviews
that appeared on the cover photo, while
also allowing constructive criticism.
Our response to one Twitter follower
turned her criticism into a bravo, adding
to the positive brand equity of Sahara
Star.
From criticism to a bravo!

9. On Twitter, a campaign called #1000Stars was run where the idea was to crowd-
source reasons from Twitter followers for being at the hotel.
Our solution: Twitter #1000Stars

10. • 34,647 check-ins currently on Facebook; one of the highest in the 5 star
category
• This campaign itself got a reach of 342.6k with 1.8 million
impressions by 770.8k users.
• Sahara Star derives a significant part of its revenue and customer interest from
social media
Results