1. Introduction to Facebook

2. Who are we?

3. The Maids has hired Brand Journalists to: Setup customized facebook local pages and a range of additional social media accounts Produce ongoing content on your page and help you with customer engagement Help you build your local fan base Help you leverage promotions on facebook to generate referrals Start an ongoing local PR program

4. Economy of Scale: Custom facebook pages cost well over $1000 per site Content firms such as hubspot charge $350-600 a month for ongoing content PR firms charge over $1200 for local press releases A year’s worth of this service would cost you well over $12,500 a year if you hired this work out yourself The full cost is paid for by your National Ad Fund

5. Why would customers want to ‘like’ your facebook page? 65% of facebook users say they ‘like’ a business fan page to get exclusive promotions, coupons and deals 42% say the ‘like’ facebook business fan pages to get better customer service Source: Mashable 2011 Facebook survey

7. They want to have a relationship with you

8. They might ‘like’ a national brand page but most meaningful social media interaction happens at the local level

11. Facebook generates a staggering 770 billion page views per month

12. Facebook Stats for 2011: Average user has 130 friends and is connected to 80 fan pages Average user visits the site 40 times per month – more than once a day Average user spends 23 minuteson each visit

13. News Feed

14. I use The Maids and they do an amazing job.

15. Personal and Business Facebook?

22. Facebook Edit Info

23. Facebook Goals Build local fan bases to higher levels, full of loyal and active fans Drive new accounts using facebook page deals Use Facebook to capture customer reviews and positive comments you can use Drive referrals from existing customers and keep existing customers engaged

24. What do I have to do? Brand Journalists is producing content and you’ll have access to Engage121 to monitor what’s being said TMI will respond to customer comments, letting you know about activity on your page Post additional items as you want

25. Engage121 Screenshot

26. How do I get Fans? We’ll start regular contests for fans – photo sharing or video sharing to win a prize Add the link to your facebook page to your website and to your email campaigns Get staff to join and ask them to invite friends Ask current customers to join to get special promotions

27. Use QR Codes

28. What’s Next Content production and posting starts next week – Monday, 5/9 Facebook pages are live – start sending people to them Engage121 is live TMC has QR code from Brand Journalists for every franchise – talk to the designer if you want to use them

29. Questions? Faith Shealy – fshealy@brandjournalists.com Karynn Hough khough@brandjournalists.com 615-499-4410