3. Who we are
2DA Branding & Design
A brand building company
4. What we do
We transform ideas and
businesses into strong brands
We use knowledge, energy We help companies to To break barriers and
and passion for results innovate and evolve based on achieve success
branding strategies
to join our clients on the journey We involve ourselves in the
toward the development and We join forces with the business world by guiding, inspiring
expansion of their businesses, management department to build and expanding the companies’
products or services. brands that are both unique within vision so the essence of the brand
the marketplace and relevant to the is revealed in a surprising way.
staff that fuels the company.
5. Markets and people change constantly.
Context Understanding how they behave and winning
them becomes a complex game that doesn’t
depend on luck, but on knowledge, intelligence
and strategy.
In this unstable and challenging atmosphere,
Winning is an the business managers across all sectors and
sizes seek to make smart, precise decisions
issue of strategy
Factories Capital Patents Advertising Brands
The barriers to competition have moved from the physical to the
intellectual, and from within the company’s control to ouside it.
(Graphic adapted from Marty Neumier - 2009)
6. Context
How can you position your company Does the staff clearly understand the strategic vision
in such a way as to make it unique and the business’ mission.
among competitors? How can you then line up both the board of directors’
and the staff team’s vision and motivation?
Is it time to expand or solidify your business.
But how can you do what your clients and
prospects really expect and desire?
7. What we believe
A well-built brand:
We believe brand It is unique among competitors and guarantees its
spot in the marketplace today and in the future.
building is the When it does not stand out, it becomes weak.
best strategy It is about more than just how clients view a business,
but about how it makes them feel. It carries meanings,
for business feelings and matters to people.
When it is not relevant, it is forgotten.
It reflects and strengthens the company’s culture.
It is what guides the staff and makes them agents
in fulfilling the business’ mission and vision.
When it`s not activated, the company loses purpose
and focus.
8. What we believe
Strong brands
are built by
focusing on
people
Brands are made by
people and for people
Through brands people want to and sales venues is outdated. The
experience emotions that give time has come for managers to
meaning to their lives. They are invest in building a brand better
looking for affinity, satisfaction able to express the business‘core,
and self-assurance. values and meaning.
We believe the point of view
that restrains the relationship
patterns of companies/
customers to only commercial
9. What we believe
Therefore, we have
chosen Branding
and Design
Branding is our way of thinking and doing.
Through Branding, we approach markets,
businesses and people in order to build strong
brands. We believe this is the way brands come
alive, gain personality and become relevant
to people. Branding guides the creation and
management of the brand while including all the
necessary touch points between the company
and their clients, both internal and external; this
creates a lasting bond between them.
Design makes the brand visible, desirable and
unique. It is the engine of emotions, awakening
and stimulating desire. Design makes it possible
for people to experience the essence of a
company, a product and a service.
10. Operation
Where 2DA and our
partners come in
Portfolio Management
Branding and Design Management Human Resources
Organizational Structuring
Finances
Segmentation
Publicity
Product Development
Precification
Marketing Communication Public Relations
Press Office
Distribution Channels
12. Process
Our Steps
Research Strategy Identity Implementing Management
13. Why believe in 2DA
It can happen!
It is our motto and
always our answer
For the past 8 years, we have developed
projects for companies across several
sectors: technology, food, tourism,
beauty, services, fashion, entertainment, Our team is composed of innovative
industries, and other segments, helping strategists, researchers, designers,
managers to start, renew, or enhance editors and developers who understand
their businesses based on brand building. business.
Supported by a partner network in
fields like management, marketing,
advertising, architecture, and others, we
work alongside you aiming for success.
Ask our clients.
25. Portfolio
Client Oro Telecom
Sector Telecommunication
Positioning
Logo
Visual Identity
Writing
Website
Website
orotelecom.com.br
26. Portfolio
Client GSC
Sector Technology
Corporate Brochure
Stationary
Products Icons
Writing
Direct Mail
Website
Website
gscti.com.br
27. Portfolio
Client GSC
Sector Technology
Corporate Brochure
Stationary
Products Icons
Writing
Direct Mail
Website
CRM BI ERP Fábrica de Software
Gestão de relacionamento Inteligência corporativa Gestão de informações, Desenvolvimento de sistemas
com clientes setores e processos personalizados
Outsourcing HCM (RH) Campus Solution
Gestão de TI terceirizada Gestão de pessoas Gestão de universidades
Website
gscti.com.br
30. Portfolio
Client Let’s Go
Sector Entretainment
Positioning
Tagline
Logo
Visual Identity
Mascot
Writing
Promotional
Environment
Store Front
Signage systems and
wayfinding
Website
Brand Consulting
Website
letsgofestas.com.br
31. Portfolio
Client Let’s Go
Sector Entretainment
Positioning
Tagline
Logo
Visual Identity
Mascot
Writing
Promotional
Environment
Store Front
Signage systems and
wayfinding
Website
Brand Consulting
Website
letsgofestas.com.br
32. Portfolio
Client Let’s Go
Sector Entretainment
Positioning
Tagline
Logo
Visual Identity
Mascot
Writing
Promotional
Environment
Store Front
Signage systems and
wayfinding
Website
Brand Consulting
Website
letsgofestas.com.br
33. Contact us
Tell us your company‘s story. Bring
out your culture, achievements,
challenges and questions.
Knowing your business is the
starting point for us to achieve
success together.
Carol Gomes
Designer
Daniel Guimarães
Director/Strategist
César Augusto
Researcher/ Strategist
