Since the year is coming to a close, we've rounded up the best logo design trends of 2015.

1. In a society where people are
constantly distracted by iPhones,
laptops and tablets, brands are
fiercely competing to capture
consumers’ attention. In response to
this challenge, today’s most
successful logo designers are taking
big risks in how they incorporate
elements like typography, geometry
and negative space into their work.
To help keep you informed of current
trends and inspire your next brand
identity project, here are ten of the
best logo design trends of 2015, as
well as examples of logos we love.

2. Hand-Lettered Logo: Many brands are turning
towards customized lettering to better portray
their personality. This handcrafted trend is
perfect for brands that target millennials, who
truly appreciate authenticity and craftsmanship.

3. Flat Design: Flat design
has been one of the most
popular UX design trends
of the past year. So, it’s
no surprise that brands
have begun adopting this
technique by giving up
three-dimensional
elements and shadows
for bold blocks of color.

4. Logo Sets: Rather than having just one logo, it’s now important
for brands to have a comprehensive set. This helps brands better
adapt to different digital platforms and contexts so they can
appeal to a diverse range of audiences.

5. Lowercase Letters: In the past, brands strayed away from lowercase letters
because they seemed too playful and somewhat unprofessional. Now, designers
are conquering this challenge head-on by creating logos that let lowercase letters
shine.

6. Geometric Shapes: All logo designs draw some inspiration from geometry, but a
new trend shows shapes taking center stage. Circles are used to represent
umbrella organizations or large agencies, and triangles can be used to symbolize
an arrow or strong initiative.

7. Negative Space: From tech companies to brick and mortar brands, minimalist
logos have become increasingly popular. Today’s minimalist trend takes on
new elements, such as subtle patterns or two-toned color gradients.

8. Minimalist Elements: From tech companies to brick and mortar
brands, minimalist logos have become increasingly popular.
Today’s minimalist trend takes on new elements, such as subtle
patterns or two-toned color gradients.

9. Monoline: These logo designs are an ode to iconography, which becomes a more
relevant strategy as emojis and memes dominate the internet. Stripped of text and
color, this no frills trend is great for agencies, artists, and other craft-related brands.

10. Colored Monoline: Take a monoline logo and infuse it with splashes of color where
they’re needed. This contemporary logo style combines colorful and eye-catching
elements with the minimalist and memorable elements of the past.

11. Shaded: Shaded logos are popular because they evoke a vintage and nostalgic look. By
incorporating multi-dimensional typography, these logos have more personality and are
best suited for brands that want to appear modern and stylish.

12. Want some more 2015 roundups? Check out the Top Logo Redesigns of 2015.