Marketing wirusowy - 5 przykładów

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Analiza sposobu linkowania do filmów viralowych na przykładzie 5 akcji.

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Marketing wirusowy - analiza 5 przykładów: Drive recklessly Kinder Bueno Mentos Rainbow Polska? Tak! Pure Evil

Filmy emitowane tylko w internecie Drive recklessly Polska? Tak! Pure Evil

Drive recklessly Film jest parodią społecznej kampanii reklamowej i został stworzony przez amerykańską grupę komików. W skali światowej film uzyskał ponad 1,7 miliona wyświetleń. Film został zamieszczony w sieci 12 września

Drive recklessly W analizowanym okresie zamieszczono 232 treści dotyczące filmu. 82,3% wpisów zostało zamieszczonych na Facebook’u 82,3%

Polska? Tak! Film promujący Polskę, zamieszczony w dniu 12 września 2011. Do dzisiaj ponad 380 tysięcy wyświetleń

Polska? Tak! W analizowanym okresie zamieszczono w sumie 1864 treści dotyczących filmu. 91,3%

Pure Evil – zemsta rowerzystów Film będący częścią akcji Pure Evil, związanej z marką CROPP. Film został zamieszczony w dniu 2 września 2011. Do dzisiaj ponad 370 tysięcy wyświetleń

Pure Evil – zemsta rowerzystów W analizowanym okresie zamieszczono w sumie 1571 treści dotyczących filmu 83,6%

Reklamy telewizyjne zamieszczone w internecie Kinder Bueno Mentos Rainbow

Kinder Bueno W analizowanym okresie zamieszczono w sumie 505 treści dotyczących reklamy 87,9% Źródło danych telewizyjnych : Starlink na podstawie danych AGB Nielsen Polska

Mentos Rainbow W analizowanym okresie zamieszczono w sumie 294 treści dotyczących reklamy 93,5% Źródło danych telewizyjnych : Starlink na podstawie danych AGB Nielsen Polska

Brand24 to najbardziej efektywna metoda monitorowania tego co o Twojej marce, produkcie mówi się w Internecie. To także źródło analiz i raportów dających kompleksową wiedzę na temat klientów. Narzędzie pozwala na obserwację ich zachowań, opinii, a także związanych z nimi trendów. Narzędzie.

Napisz do nas. Michał Sadowski + 48 605 - 394 - 355 kontakt @ brand24.pl

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Want to master your real-time marketing? Time is the most important dimension in social media. It plays an important part in a marketing strategy, as everything happens in the twinkling of an eye and not days or hours count but minutes or even seconds. The faster you can react the bigger advantage you can gain over competitors. It means that you should track either discussion about your brand and current events that you can relate to. This is why real-time marketing is becoming more and more popular these days and brands compete with each other at this field. Do you want to gain the upper hand? Follow our 7 easy tips on real-time marketing!

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Do you want to get to know an effective way to increase your brand recognition, reputation and improve sales results without spending a fortune on marketing activities? We have a solution for you. More and more often, the key to success is to involve proper people who can help you engage your current clients and potential as well. In social media they are pretty easy to find. And what is more important they are willing to cooperate with companies which are able to invent some creative and unconventional ways of communication with their consumers. Who are these people? Obviously, bloggers and vloggers. The blogosphere is nowadays one of the most influential marketing communication channel as people tend to seek Internet users’ advice more willingly than expert’s. One blogger from the list of top 10 most influential Polish bloggers and vloggers reaches approximately to over 6 million people monthly. It is the impressive result comparing it to 38-million population of Poland and to Polish benchmarks. Thus it might be very tempting to take a chance of their power. A company which seized the opportunity and opted for a cooperation with Polish bloggers in their campaigns was Somersby – cider producer. The company involves dozens of bloggers in their marketing campaigns and their recent activities exceeded expectations. Main results: -Increased number of mentions about the brand -Increased social media reach of contents about the brand -More fans on the Fanpage -More interactions with contents (likes, comments, shares) -More positive brand image -Sales increase -Sales exceeded distribution plan -Annual sales plan executed in four months

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Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media. It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.

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Find out more at: http://www.brand24.net On the 17th June Facebook launched a new photo messaging app called Slingshot. This bold move took aim at a very popular and similar app, Snapchat. Within one week after the announcement Internet users generated over 20k mentions, concerning Slingshot. Negative opinions slightly surpass positive ones (33% against 30%). Most of negative contents concern a general dissatisfaction with the app, but people also complain about Slingshot features (Reply to Unlock), privacy settings and impute the lack of creativity to Facebook. On the other hand, there are still some who think it is a great app, even better than Snapchat and it brings a lot of fun. However, Snapchat is still more popular than Slingshot in social media. The majority of contents were published on Twitter (73.6%), which is still the most popular platform for sharing contents.

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Marketing wirusowy - 5 przykładów

1. Marketing wirusowy - analiza 5 przykładów: Drive recklessly Kinder Bueno Mentos Rainbow Polska? Tak! Pure Evil

2. Filmy emitowane tylko w internecie Drive recklessly Polska? Tak! Pure Evil

3. Drive recklessly Film jest parodią społecznej kampanii reklamowej i został stworzony przez amerykańską grupę komików. W skali światowej film uzyskał ponad 1,7 miliona wyświetleń. Film został zamieszczony w sieci 12 września

4. Drive recklessly W analizowanym okresie zamieszczono 232 treści dotyczące filmu. 82,3% wpisów zostało zamieszczonych na Facebook’u 82,3%

5. Polska? Tak! Film promujący Polskę, zamieszczony w dniu 12 września 2011. Do dzisiaj ponad 380 tysięcy wyświetleń

6. Polska? Tak! W analizowanym okresie zamieszczono w sumie 1864 treści dotyczących filmu. 91,3%

7. Pure Evil – zemsta rowerzystów Film będący częścią akcji Pure Evil, związanej z marką CROPP. Film został zamieszczony w dniu 2 września 2011. Do dzisiaj ponad 370 tysięcy wyświetleń

8. Pure Evil – zemsta rowerzystów W analizowanym okresie zamieszczono w sumie 1571 treści dotyczących filmu 83,6%

9. Reklamy telewizyjne zamieszczone w internecie Kinder Bueno Mentos Rainbow

10. Kinder Bueno

11. Kinder Bueno W analizowanym okresie zamieszczono w sumie 505 treści dotyczących reklamy 87,9% Źródło danych telewizyjnych : Starlink na podstawie danych AGB Nielsen Polska

12. Mentos Rainbow

13. Mentos Rainbow W analizowanym okresie zamieszczono w sumie 294 treści dotyczących reklamy 93,5% Źródło danych telewizyjnych : Starlink na podstawie danych AGB Nielsen Polska

14. Brand24 to najbardziej efektywna metoda monitorowania tego co o Twojej marce, produkcie mówi się w Internecie. To także źródło analiz i raportów dających kompleksową wiedzę na temat klientów. Narzędzie pozwala na obserwację ich zachowań, opinii, a także związanych z nimi trendów. Narzędzie.

15. Napisz do nas. Michał Sadowski + 48 605 - 394 - 355 kontakt @ brand24.pl

Marketing wirusowy - 5 przykładów

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