GoPro Hero4 cameras have finally hit retailer stores. For this occasion we prepared a short analysis of the Internet discussion about the new cameras. General attitude towards Hero4 is very positive. There were no negative mentions. The most trending topic in a discussion was the new promo video: The Adventure of Life in 4K. 4K resolution itself was also eagerly talked about. In comparison to Hero3+, people generated 65% contents more about Hero4, but these mentions were less influential. They reached to approximately 38% Internet users less than in the case of Hero3+. To find out more, check out the full report.

1. Analysis based on data from social media monitoring tool – Brand24
GoPro Hero 4 Introduction
Internet Buzz Analysis
Report

2. Report
Reactions across Social Media
Powered by Brand24
GoPro Hero4
01

3. 03
Sources
Most popular platforms in social media to discuss about GoPro Hero4
Twitter
60.1%Facebook
13.7%
Photos
13.6%
Video
3.0%
Forums
1.3%
News
1.1%
Blogs
0.8%
Other
6.4%
Twitter is the most popular source
Twitter is still the most popular source of the Internet
discussion in the majority of current events. Most of social
media authors share articles and other popular contents via
this platform. Except Twitter, only Facebook and photo/video
sharing platforms play important role in a discussion. 90% of
buzz comes from Twitter, Facebook and photo/video sharing
networks.

4. 02
Social Media Buzz
The number of mentions from the Internet about GoPro Hero4
Rapid increase on September 29th
The number of mentions about GoPro Hero4 rose significantly when the company announced cameras and all its specifications globally. It
was also the day of new promo footage release. The video was widely shared and discussed in social media. Just like other GoPro videos,
this one appealed to social media users. Another slight rise in the number of mentions (October 5th) was related to the actual GoPro
Hero4 release date when all three models were ready for sale in retail stores.
t

5. 04
People are more active in a discussion about GoPro Hero4
Usually shared contents represent the majority of a buzz in the case of a discussion about current events. Internet users typically just share
articles from news websites. In the case of GoPro Here4 social media authors are more active and eagerly create their own contents, not
only share existing ones.
t
Type of mentions
User-generated vs. shared vs. editorial contents
1%55% 44%
55% 44% 1%
UGC Shared Editorial

6. 05
Main threads in a discussion
What is the most popular topic in relation to GoPro Hero4?
10.7%
46.9%
27.7%
3.6%
39.3%
18.9%
24.6%
3.6%
15.2%
9.1%
4.6%
7.0%
1.6%
4.1%
2.6%
1.6%
0.5%
1.1%
17.9%
9.9%
22.2%
12.3%
8.7%
1.0%
5.3%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
UGC
shared
All
Other
Purchase
Opinions
Comparison of cameras
Price
Launch date
Footage
4K resolution
Specs & features

7. 06
Main threads in a discussion
What is the most popular topic in relation to GoPro Hero4?
Big share of opinions
The share of opinions on a general level exceeds 12% which is relatively high level.
t
New promo video engages social media users the most
Almost one fourth of the Internet users contents are related to the new footage of GoPro Hero4. The company does a great job with its
promo videos and social media authors appreciate it. Category purchase (22.2%) contains all mentions in which users express a desire to
buy a camera or they already made a purchase. A little smaller share of mentions includes opinions about the camera. These opinions are
general statements that people are excited about Hero4.
t
Shared contents are related to general information about Hero4
Editorial contents mainly include specifications and information about GoPro Hero4. Thus most of shared contents are related to a general
description of the new cameras and their features (46.9%). The second most popular topic is 4K resolution in Hero4 Black.
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8. 07
Sentiment of contents
86%50%
All contents
85%
User-generated contents Contents about promo video.
50% 85% 86%
What percentage of contents are positive?

9. 08
Sentiment of contents
6.7% 6.8%
26.5%
9.0%
19.7%
25.6%
0.9%
4.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
4k resolution Specs &
features
Footage Lauch date Opinions Purchase Price Other
Half of positive mentions concern two topics
New promo video and contents related to Hero4 purchase respond to over 50% positive mentions.
t
The most popular topics amongst positive contents

10. 09
Visual contents
Mentions with videos or photos
6%12% 28%
12% 28% 6%
Photo of GoPro Hero4 cameras Promo video: The Adventure of
Life in 4K
Contents with a photo or a
video shot by GoPro cameras
46% mentions include visual contents or links to them
Nearly half of the buzz include contents with photos or videos, or links to them. The vast majority of mentions concern the new promo
video and distinctly less mentions present photos of the new GoPro cameras. Half as much of contents show photos or videos shot by
GoPro cameras (both Hero4 and previous versions).
t

11. PRICE
DIMENSIONS
WEIGHT / WITH HOUSING
MAX FRAME RATE (4K)
BATTERY
BLUETOOTH
10
Hero3+ vs. Hero4
Specs & features
$499.99
41x59x30 mm
74g / 136g
30fps
1160 mAh
Yes
$349.99
41x59x30 mm
88g / 152g
15fps
1180 mAh
No

12. 11
Hero3+ vs. Hero4
SOCIAL MEDIA BUZZ
ESTIMATED
SOCIAL MEDIA REACH
9,089uniquementions
11,757,783Internetusers
5,503uniquementions
18,862,899Internetusers
Basic statistics from the Internet Monitoring

13. 12
Hero3+ vs. Hero4
Sentiment stucture of UGC
95%
85%
Negative
Neutral
Positive

14. 13
Sample mentions

15. 14

16. 15

17. 16

18. 17

19. 18
Thank you for your attention!
Natalia Chrzanowska
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