Alternate ways to enter a market.

1. MARKET PENETRATION-PEST
ANALYSIS
 A product is anything that can be offered for exchange
by a seller and has a price which the buyer has to pay.
 The product to launch is PURE CASTILE SOAP.
 A market is a collection of willing buyers and willing
sellers who interact to exchange an offering [product-
PURE CASTILE SOAP.] for a consideration[price].

2. True Spanish Traditional PURE CASTILE SOAP

3. Features
 The company is Located in Malaga province, in Spain.
 The soap is made of vegetable oils instead of animal
fats.
 There a variety of Castile soap; but for differentiation,
the soap is engraved by ASC LOGO on the face.

4. Target markets
 Though this soap is locally used it is non-existent on
the international market.
 The markets of interest are:
 New York
 Beijing
 London
 Mogadishu

5. PEST ANALYSIS
 INTRODUCTION PEST analysis is used to analyze the
external factors that affect an organization.
 PEST is an acronym for:
 POLITICAL FACTORS P
 ECONOMIC FACTORS E
 SOCIAL FACTORS S
 TECHNOLOGICAL FACTORST
 These factors refer to forces that influence the decision
making process of a firm

6. Pest Factors
 Political factors: These refer to forces that a rise from
governance ,laws ,rules and regulations that affect an
organisation.This analysis focuses on Tariffs
;Antidiscrimination laws and type of government or
regime.
 Economic factors: They are aspect that influence the
purchasing power of consumers on an economy and do
have an impact on the firms as well. These factors are;
Inflation rates, interest rates, unemployment rates and
disposable income of consumers.

7. Pest factors
 Social factors: These refer to peoples
values,norms,traditions and cultures transferred from one
generation to the other. When launching a product
religious factors, demographic trends, ethical issues and
lifestyle trends should be considered.
 Technological factors: Technology refer to the skill and
techniques of doing something. Technology is influenced
through innovation and inventions.Inorder to penetrate
the market one has to consider; Technological trends and
developments, replacement solutions, technology licensing
and patents and information communication technology.

8. Factors Market Indicators Ranking
Political
https://statisticsti
mes.com/ranking/
democracy-
index.php
NewYork Democratic
Governance
25
London Democratic
governance
14
Beijing Democratic/Com
munist
153
Mogadishu Informal
governance
-
Economic
https://www.world
bank.org/en/publi
cation/global-
economic-
prospects
NewYork Ease of business 6
London Ease of business 8
Beijing Ease of business 3
Mogadishu Ease of business 190

9. Factor market Indicators Ranking
Social
Social Mobility
Index
http://reports.wefo
rum.org/social-
mobility-report-
2020/social-
mobility-rankings/
NewYork 27-70%
London 21-74%
Beijing 45-62%
Mogadishu -
Technological
Most High Tech
Countries
https://www.theto
ptens.com/high-
tech-countries/
l
NewYork 2
London 9
Beijing 6
Mogadishu -

10. Decision
 Market ranking
 Political-Best market- London
 Economic-best market -Beijing
 Social-best market-London
 Technological-best market-NewYork
 London as a market would be the first to launch the
product, followed by NewYork ,Beijing and lastly
Mogadishu the least rated.