36. Vendor Engagement (Launch / Tanzania 2010)
Vendor Engagement / Kick-Off Meeting
Sunday 27th June 2010 – 16:00 hours
350 Invitations
Launch Campaign Presentation
Incentive Programme Presentation
Successful Vendor - Presentation / Interviews
Bingo Game/s
Food and Drinks, Entertainment and Music
Vendor Engagement
37. Print Campaign (Launch / Tanzania 2010)
Voucher Distribution
53,000 Bingo Vouchers –
Tanzania Posta Corporation
35,000 Bingo Vouchers –
Mwananchi / Mwanaspoti
88,000 Contacts
Public Engagement
38. Road Show Promotion (Tanzania 2010)
Point-of-Sales POS Activation
15 days (24th June – 8th July 2010)
75 POS (2 hours Programme)
Player Engagement
300 Promotional Bingo Games
20,000 Promotional Bingo Vouchers
60,000 (+) Contacts
POS Activation
39. Road Show Promotion (Launch / Tanzania 2010)
SABA-SABA Exposition (1st / 10th July 2010)
Player Engagement
300 Promotional Bingo Games
10,000 Promotional Bingo Vouchers
60,000 (+) Contacts
Public Engagement
40. Radio Campaign (Launch / Tanzania 2010)
Audio / Radio Communication
15 days (24th June – 8th July 2010)
15 PREMIER BINGO Commercials
15 EASY BINGO Commercials
Public Engagement
41. PR Campaign (Launch / Tanzania 2010)
PR / Media Communication
Print: Mwananchi, Habari Leo, The Guardian
Radio: Clouds FM, TBC, Free Africa, Radio One
TV: TBC, ITV, Star TV
Public Engagement
42. TV Production (Tanzania 2010)
Video / TV Communication
Draw Show
(starting 8th July 2010)
10 minutes Programme
(every Thursday, 21:00 hours)
Recorded at Premier Betting HQ in Kariakoo
Public Engagement
45. Contact
Premier Betting EDITEC UK Ltd.
Entertainment Africa Ltd. 1 Lyric Square Tel.: +44 / 203 178 27 02
Sukuma Street 8/39 Hammersmith Fax: +44 / 203 178 26 94
Kariakoo London W6 0NB
Dar es Salaam
E-Mail: o.grave@editec-lotteries.com
United Republic of Tanzania Web: http://www.editec-lotteries.com