Marketing is a pillar that continues to support businesses since early days. The progress of technology and popularity of social media and networking platforms have paved way for new generation marketing, where the internet is used to connect with audience.

1. Innovative Social Media Strategies - Focus the Spotlight on the Business
Marketing is a pillar that continues to support businesses since early days. The progress of
technology and popularity of social media and networking platforms have paved way for new
generation marketing, where the internet is used to connect with audience.
Implementing social media for the advantage of the business requires astute strategies and
insightful plans so that this vast medium can be suitably molded into a tool that can be
employed to build the future and success of the company. It is important to understand the
concept and purpose of social networking so that rather than diving in blind, you have a specific
idea about the platforms to target and the manner in which the strategies have to be
implemented.
Using the same options as used by other companies can only make a part of the pack, but
developing social media strategies that are tailor made for your business can make it stand out
from the competition.
Planning the Steps of Social Media Strategy
• Think Like Your Clients
When trying to create strategies for social media, it is a good idea to put yourself in the shoes
of your clients, so that you get an idea about what they are looking for when making purchase
decisions, and what factors influence their decisions. This research can help you connect with
your clients and plan strategies that listen to their requirements and delivers accordingly.

2. • Keep the Communication Lines Active
Joining discussion groups, communities, and forums can do wonders for making the presence of
the company known. Guest posts can be a great way to expand the client base and be noticed
by new audience.
• Select a Social Media Platform that Suits Your Plan
A picture having the effect of a thousand words holds true even for social media. Interactive
images that appear when the mouse moves on them and images with messages or infographics
that are carefully planned for promotional purposes can engage the attention of the audience
and encourage them to take a closer look at the company.

3. • Building Social Connections
Customers are more likely to listen to the recommendations and comments put forth by their
friends and peers rather than believing the ads seen on social media. You can encourage your
existing audience to recommend you on their networking venues, or direct the clients to your
website page instead of an unknown social media location.
Now, That You Know The Important Strategies…. Let’s See How You Can Make Your Social
Media Strategies More Appealing...
• Listen and Respond to The Audience
The plan should not just make use Facebook or Twitter to make the business presence known,
but should contribute to strengthening the bond between the company and the clients by
means of prompt replies to their queries, reliable customer services, after-sales support, and
enquiring feedbacks and suggestions to improve the business. This can help in bringing the
clients closer to the company by making them feel valued.
• Keep Your Friends Close, Audience Closer
When using social media, it is a great idea to interact with the clients as if they are your friend
(which by the way is the obvious purpose of such platforms) so that they feel connected to the
company.
• Updates Can be Fresh and Humorous

4. Social media is dynamic and so you need to stay active by updating the posts and tweets. After
directing the audience to the company, you need to sustain their attention with fresh and
attractive updates.
• Site Should Also Be Mobile Friendly
You should remember that your target audience could also access the sites and social media
platforms from their mobile phones and tablets. Strategize so that the website can also be
viewed using such devices.
It is also important to choose the platform that serves your requirements best. For instance, if
you plan to use more images, then it would be smarter to go with Flickr, rather than Twitter. So
analyze what each social platform focuses on, so that your business can shine. With companies
aiming global levels for growth and expansion, social media promotions offer a great means for
companies to highlight their business before clients internationally.