On-page is all about to create and enhance relevancy signals for a webpage. The search engine rank the most important of the most relevant pages. Keyword research is very important to get relevant keywords for the content you want to write.

1. On Page SEO Techniques in 2019
Summary
This guide outlines a few techniques that you may use to design relevancy signals, picked up by search engines. You should try these
best practices using it with creativity, but always remember not to trade your value for better search rankings and never deceive users
or search engines. Your efforts will bring fruitful result in the long run.
On-page SEO is all about to create and enhance relevancy signals for a webpage in regards to the search query. You can apply a
number of strategies to achieve this objective. This can be through keyword research, URL address, Page title, Meta description
content, image, and links. The search engines only rank the most important of the most relevant pages. This means that, you should
optimize certain information, most relevant and important for your pages for a search query. Keyword research is very crucial to get
relevant keywords for the content you want to write.
If you want to rank well in the search engines, you should make clear signals that your pages are better than your competitors. You
can apply a number of strategies and tactics to achieve this objective, but the most important among them is to optimize your
content and make sure that everything you own is simply excellent. The search engines only rank the most important of the most
relevant pages. This means that, you should optimize certain information, most relevant and important for your pages for a search
query.

3. On page optimization workflow
On-page SEO is all about to create and enhance relevancy signals for a webpage in regards to the search query.
Keyword Research
Keyword research is very crucial to get relevant keywords for the content you want to write. You can use the most popular tools like Google
Search, Analytics, AdWords, Webmaster Tools, Trends etc. for this purpose. A webpage should be optimized based on one super keyword and
all the connected keywords (variations, synonyms etc.), generally called keyword family. Keyword variations in prominent places is helpful to
avoid keyword staffing.
URL Address
The URL should cover the target keyword, relevant and representative for every page content. URL should be clear, legible and accessible for
users. The URL address suffix (the last part without the domain name) should be the shortest summary of the page. The prefix of URL address
(domain name + parent folders) should provide context.
Page Title
Since the title tag appears at the top of the browser and as the headline in search engine result snippets, it is of huge SEO value and one of the
most important ranking factors. It should be concise, reflective of the page content, attractive and memorable for users.

4. Meta Description
Meta description is the page summary that appears below the page title as part of a search result snippet and helps
people decide whether to click on your site, or not. This should include the super keyword in the beginning and some
keyword variations, in conversational, user-friendly and easily understandable format.
Content
In order to achieve on-page SEO, you should design the content of your page in such a way that will be send a clear
and precise information to anyone (both humans and bots) what they are about. You may insert targeted keywords in
prominent locations like heading, subheadings, main body etc. to get users’ attention fast.
Image
You should insert relevant images as they are important factor in search ranking. The images get an opportunity to
show up while users search it in an image as well as they contribute to regular SEO.
Links
Links are very important SEO factor. It provides good user experience by linking other excellent resources that cover
the topic further.

5. Key Points
• A webpage should be optimized based on one super keyword and all the connected keywords.
• URL should be clear, legible and accessible for users.
• The page title should be concise, reflective, attractive and memorable for users.
• Meta description should include the super keyword in the beginning and some keyword
variations.
• Content should send a clear and precise information to both human and bots.
Published by Brainware University