Video advertising is using videos in various formats basically for the promotional purpose of brands, products, and services. Info-graphic is the one simple solution to communicate the wealth of information at your disposal effectively and simplify and present it in an informative and engaging way.

1. Difference between Video ads and Info-
graphic Ads

2. Overview
Video advertising can be conducted in different forms
of video like live videos, explainer videos, customer
testimonials, product success stories, or DIY and
tutorial videos. In general, video advertising as a
strategy in video marketing is used to inform, educate,
and entertain.
Info-graphics simplify collective information in a way
that is visually engaging as well as attracting in order
to attract and inform the group of a large audience.
Using the basic principles of design, the info-graphic
designers support the information presented and
make it easier to get access by a larger audience or
target one specific audience over another.

3. Key Points
● Video advertising as a strategy in video marketing is used to inform, educate, and entertain.
● Video advertising is a crucial video marketing tool to increase the number of target audiences.
● Types of videos one can use for promotional activity- Live streams, Videos on landing pages,
Email marketing containing video, social media posts with videos, and Press release broadcasts
with videos.
● Info-graphics simplify collective information in a visually engaging way to attract and inform
the group of a large audience.
● Info-graphics communicate an idea in a simple and quick way.

4. Thank You Brainware University