The document discusses the role of product management in businesses. It explains that product managers are responsible for creating and communicating customer value, managing a product through its lifecycle, and turning research and development into revenue. The document also describes a meetup event focused on product management, where concepts like Porter's Five Forces and Blue Ocean Strategy were covered. The purpose of the event was to connect people interested in product management and help them better understand customers' needs.

1. Why Is Product Management Valuable In A Business?
Brisbane Brainmates Meetup 14 May 2015
Sean Richards

2. What is
Product
Management
?

3. What Is Product Management?
A function in any size business that creates and
delivers goods and services.
It also exists in businesses without a formal
team of Product Managers and Product
Marketers.
The best career in the world
The most frustrating career in the world

4. What do
Product
Managers do
?

6. What Do Product Managers Do?
Product Managers:
Create and communicate customer value
Manage a product through its lifecycle
Turn RnD into $$$

7. Concepts Covered During the Evening
• Porter’s 5 Forces
• VRIO
• Blue Ocean Strategy
7
http://bit.ly/rsg_blueocean

8. I stay
focused on
the user
I stay
focused on
the buyer
Product Manager Product Marketer

9. I stay
focused on
the user
…and I
stay
focused on
the buyer
Product Manager/Product Marketer

10. Why Are We
Here
?

11. We are a Community
Connecting like-minded people
Learn a better way to do things
Share experiences

12. The Product Management Framework

13. The Product Marketing Framework
13

14. Who is Brainmates?
A Product Management, Product
Marketing consulting and training
business
To provide experienced product
specialists to businesses that want to
truly understand their customers’
needs ....
Our mission:
About Brainmates
14

15. ... to develop and launch innovative
products that their customers love.
15

16. Connect with Brainmates
16
Brainmates Group @Brainmates
#prodmgmt
Facebook.com/Brainmates
www.brainmates.com.au info@brainmates.com.au 1800 272 466