1. Brainient
Breakfast & Brains
Making the most out
of an ad network
Performance Solutions
Technology Solutions
Content Solutions
Brand Solutions
Video Solutions
Maria Cadbury
February, 2012

2. The Evolution of Online Marketing
Web 1.0 Web 2.0 Web 3.0
No. of Next Generation
users Mobile, Social & Video
Key media distribution trends for
2011 onward
Leveraging new platforms n Brand enablement and hyper-
n Mobile web becoming targetability
mainstream n Display measurability & efficacy of
n Social networks as a major search
Search
medium of the web n Real-time across media
Used to be the leading n Online video gaining traction n Social grid optimisation
form of online advertising
n Video uptake
n Ads are highly targeted
Portals n Mobility opportunity
n Significant reach
Official launching of n Performance-based
various portals marketing model
n Ability to buy and sell n SEO/SEM
Early Stage products online
Official public face of n Increasing importance of
internet online marketing
n Web 1.0 era n Simplistic media buys
n Static webpages
n eCommerce online
appearance
n Start of display
advertising
Adconion Media Group
# Users(1) <250k ~16m ~147m ~361m >2.1bn
1990 1995 1998 After 2000 2011 onwards
Source: Jefferies research
(1) Based on Internetworldstats data Time 2

3. The Key Online Trends
Media Marketing Companies need to be positioned to
capitalize upon the key online trends through product
offering and propritary technology platform
01
CROSS-CHANNEL TARGETING
Advertisers are seeking more and more integrated campaigns….Adobe acquires
Ominture…Forester Marketing Suite
02
DATA IS THE NEW OIL
Adconion Media Group
However the refinement of this oil to turn it into fuel that can drive results is costly
and reserved for an elite few. You need the infrastructure (capex) expertise
(engineers) and the reach to act upon it.
03
BRANDS ARE MOVING ONLINE
Traditionally online ad spend was fueled by performance (Affiliate, Search, Cost
Per Lead). With the consumption of online video and social spend is increasing
on brand.
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4. Today there are over 2 Billion people
connecting to the WORLD WIDE WEB
Adconion Media Group
and unlike
OFFLINE MEDIA
Global Audience Each individual web users can be identified, tracked,
targeted and profiled at amazing granularity.
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5. Today there are over 2 Billion people
connecting to the WORLD WIDE WEB
AGE
30 - 39
LOCATION
London, England
KNOWN BEHAVIOURS
Travel research, children’s clothing,
summer fashion
Adconion Media Group
WEBSITES VISITED
Expedia.com, Bestdressedkids.com,
Gap.com
ADS PREVIOUSLY INTERACTED
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6. Today there are over 2 Billion people
connecting to the WORLD WIDE WEB
AGE
21 - 29
LOCATION
New York, New York
KNOWN BEHAVIOURS
Clubbing, sports clothing, heavy
music downloader
Adconion Media Group
WEBSITES VISITED
eBay,.com, Ripcurl.com, Footlocker,com,
iTunes.com
ADS PREVIOUSLY INTERACTED
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7. This audience connects to the
www in many ways...
iPAD
MACINTOSH
iPhone
PC COMPUTER
PS3
Adconion Media Group
GLOBAL AUDIENCE 7

8. and spend time doing many
different things on differnt sites...
SOCIALIZING
READING EMAILS
WATCHING TV
READING CONTENT
PLAYING GAMES
Adconion Media Group
GLOBAL AUDIENCE 8

9. Advertisers pay the publishers to
target ads to a specific audience
FACEBOOK ADS
EMAIL OFFERS
VIDEO ADS
BANNER ADS
IN-GAMING / IN-APP ADS
Adconion Media Group
GLOBAL AUDIENCE 9

10. Adconion Media Group The Advertiser’s Challenge
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11. Adconion Media Group The Advertiser’s Challenge
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12. Technology powers digital
Adconion‘s propriety technology is a content
distribution platform & ad server that delivers both
advertising and content across all digital devices:
Web, Mobile, iPad, IPTV, PS3
Adconion Media Group
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13. NETWORK ARE A MANAGED SERVICE PARTNER
1. Proprietary technology 2. Inventory (and it’s sources)
3. Data (owned and bought) 4. Skilled people who make magic
www.adconion.com 13