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Alessandro Braga – Oct 24th 2015
We can’t change what we can’t shape
Business/Technology patterns
Business
Strategy
Technology
Strategy
Business
Model
Technology
Model
StrategicImpact
OutsidePerception
“Conventional” Companies’ pattern
 Business CxO Profile: Business Leader
 Business approach: Financial
 Technology CxO Profile: Functional IT
Leaders
 Technology approach: Reactive or
Responsive
Business
Strategy
Technology
Strategy
Business
Model
Technology
Model
Startups’ pattern
Business
Strategy
Technology
Strategy
Business
Model
Technology
Model
 Business CxO Profile: Business
Visionary
 Business approach: Business Value
from Technology
 Technology CxO Profile: Business
Enabler
 Technology approach: Drive Value to
Business
Startups’ pattern
 Business CxO Profile: Prioritizer
 Business approach: Business within a
Business
 Technology CxO Profile: Service
Manager
 Technology approach: Customer
Satisfaction
Business
Strategy
Technology
Strategy
Business
Model
Technology
Model
Integrated Architectural View
 Business: Outcomes and Benefits
 Data/information: System of Digital
Records
 Application: Engagement Platforms
 Technology: Enabling Platforms
Business
Strategy
Technology
Strategy
Business
Model
Technology
Model
Models and Metrics are everything
0
17,5
35
52,5
70
87,5
0
25
50
75
100
125
Business Model Archetypes
Archetype Description
Product one time purchase of an artifact
Service manually doing something and
charging a fee
Trade linking buyers and sellers for
commerce
Brokerage providing trade as a service
Subscription productizing and semi-automating a
service
Marketplace productizing trade with a self-service
platform
Ecosystem platform that combines all three
credit: smarterstartup.org
Domain Knowledge
 Domain shared best practices
 Domain reference architectures
 Domain experts
Overall Investment:
-20% pre MVP for
+100% per 1st development cycle
Efficiency
Time
MVP
Zone
Market Dynamics
Dynamic Description
Customer Who are you going to serve and how
do you plan to address?
Product What is the solution to the customer’s
need or desire and is it in a form that
the customer will embrace?
Competition Is timing favorable or are you going
to be fighting an uphill battle?
Timing How strong is the competition and how
open is the market to a new entrant?
Financial How much capital and where must you
invest to justify the risk?
Team How fit is your team to be a leader in
providing the proposed solution?
Strategy
Criterias
credit: smarterstartup.org
Metrics how to
Metric Description Score Weight Result
MetricID Metric Description 0 - 5 0 - 100% <Score*Weight>
Higher is
Better
Sum must
be 100%
Sum must
be 100%
5 metrics
x dynamic
Customer
Metric Description
Scalability How many users can you serve and
how?
Update
Policies
How do you plan to update your
product or service?
Personal
Data
Where and how do you store user’s
personal data?
Regulations Which regulations are you compliant
with?
Customer
service
How are you responding to customer’s
needs and questions?
credit: smarterstartup.org
5
Financials
Metric Description
Revenue
Streams
How do you handle incoming moneys?
Cost Streams How do you handle outgoing moneys?
Technology
Debt
Have you allocated money for
technology upgrades?
Technology
Costs
Are you able to handle technology
costs?
Develop
Roadmap
Will invested moneys producing
tangible outcomes?
credit: smarterstartup.org
2
Team
Metric Description
Domain
Knowledge
Is the team mastering the domain?
Technology
Knowledge
Is the team mastering the technology?
Share
Information
Are the team members able to share
information and documents easily?
Capacity
Planning
Are the team members able to
respect deadlines?
Beyond
Budget
Are you allocationg moneys for
beyond budgets?
credit: smarterstartup.org
3
Results – Score and Focus Areas
Dynamic Rating Weight Score
Customer 5 25% 30,86%
Product 5 25% 30,86%
Competition 4 15% 14,81%
Timing 3 10% 11,11%
Financial 2 20% 4,94%
Team 3 5% 7,91%
Assessed
Results
Investors’
Thoughts
Assessed
Results
Focus
Areas
Overall
Results
Results – Investment Roadmap
35K
New Product
Build
Customer Service UpgradeSecurity
Policy & Implementation
5K25K
Team Training
25K 35K
Testing Platform
5K
Legal
Support
5K
5K
Customer Survey
Technology
Replatforming
So what?
Reduce
Risk
Identify
Tangible
Outcomes
Define
Time to
Deliver
Q&A?
https://it.linkedin.com/in/alessandrobraga1976
@brainbraga
Alessandro.Braga@GMail.com

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U Start Academy 24102015

  • 1. Alessandro Braga – Oct 24th 2015
  • 2. We can’t change what we can’t shape
  • 4. “Conventional” Companies’ pattern  Business CxO Profile: Business Leader  Business approach: Financial  Technology CxO Profile: Functional IT Leaders  Technology approach: Reactive or Responsive Business Strategy Technology Strategy Business Model Technology Model
  • 5. Startups’ pattern Business Strategy Technology Strategy Business Model Technology Model  Business CxO Profile: Business Visionary  Business approach: Business Value from Technology  Technology CxO Profile: Business Enabler  Technology approach: Drive Value to Business
  • 6. Startups’ pattern  Business CxO Profile: Prioritizer  Business approach: Business within a Business  Technology CxO Profile: Service Manager  Technology approach: Customer Satisfaction Business Strategy Technology Strategy Business Model Technology Model
  • 7. Integrated Architectural View  Business: Outcomes and Benefits  Data/information: System of Digital Records  Application: Engagement Platforms  Technology: Enabling Platforms Business Strategy Technology Strategy Business Model Technology Model
  • 8. Models and Metrics are everything 0 17,5 35 52,5 70 87,5 0 25 50 75 100 125
  • 9. Business Model Archetypes Archetype Description Product one time purchase of an artifact Service manually doing something and charging a fee Trade linking buyers and sellers for commerce Brokerage providing trade as a service Subscription productizing and semi-automating a service Marketplace productizing trade with a self-service platform Ecosystem platform that combines all three credit: smarterstartup.org
  • 10. Domain Knowledge  Domain shared best practices  Domain reference architectures  Domain experts Overall Investment: -20% pre MVP for +100% per 1st development cycle Efficiency Time MVP Zone
  • 11. Market Dynamics Dynamic Description Customer Who are you going to serve and how do you plan to address? Product What is the solution to the customer’s need or desire and is it in a form that the customer will embrace? Competition Is timing favorable or are you going to be fighting an uphill battle? Timing How strong is the competition and how open is the market to a new entrant? Financial How much capital and where must you invest to justify the risk? Team How fit is your team to be a leader in providing the proposed solution? Strategy Criterias credit: smarterstartup.org
  • 12. Metrics how to Metric Description Score Weight Result MetricID Metric Description 0 - 5 0 - 100% <Score*Weight> Higher is Better Sum must be 100% Sum must be 100% 5 metrics x dynamic
  • 13. Customer Metric Description Scalability How many users can you serve and how? Update Policies How do you plan to update your product or service? Personal Data Where and how do you store user’s personal data? Regulations Which regulations are you compliant with? Customer service How are you responding to customer’s needs and questions? credit: smarterstartup.org 5
  • 14. Financials Metric Description Revenue Streams How do you handle incoming moneys? Cost Streams How do you handle outgoing moneys? Technology Debt Have you allocated money for technology upgrades? Technology Costs Are you able to handle technology costs? Develop Roadmap Will invested moneys producing tangible outcomes? credit: smarterstartup.org 2
  • 15. Team Metric Description Domain Knowledge Is the team mastering the domain? Technology Knowledge Is the team mastering the technology? Share Information Are the team members able to share information and documents easily? Capacity Planning Are the team members able to respect deadlines? Beyond Budget Are you allocationg moneys for beyond budgets? credit: smarterstartup.org 3
  • 16. Results – Score and Focus Areas Dynamic Rating Weight Score Customer 5 25% 30,86% Product 5 25% 30,86% Competition 4 15% 14,81% Timing 3 10% 11,11% Financial 2 20% 4,94% Team 3 5% 7,91% Assessed Results Investors’ Thoughts Assessed Results Focus Areas Overall Results
  • 17. Results – Investment Roadmap 35K New Product Build Customer Service UpgradeSecurity Policy & Implementation 5K25K Team Training 25K 35K Testing Platform 5K Legal Support 5K 5K Customer Survey Technology Replatforming