Business Design Jam 2016
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Business Design Jam 2016 held during the MCWB (Munich Creative Business Week)
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Business Design Jam 2016
- 4. WELCOME
- 5. WHO ARE THESE GUYS ANYWAY?
- 6. HELMUT RAMSAUER Senior digital strategist & business transformation expert. He has long standing experience in strategy consulting, corporate development, innovation and design. Having been both a founder and a senior executive, his expertise ranges from start- ups to global brands, mainly in the mobility, automotive and insurance industries. Strategic thinker in the areas of concept development, business development and creative direction. Honing critical experience in several countries. Since 2005 founder of agency Threeview GmbH. Involved in the startup scene and founder of several startups since 2012. Sole Managing Director of Threeview GmbH including Business Strategy and Innovation. JUAN TEJEDA
- 7. HOUSEKEEPING
- 11. ATTENTION SMOKERS: You can smoke in the roof terrace
- 12. INTRODUCTIONS
- 13. YOUR NAME + 3 HASHTAGS (#)
- 16. WHAT IS A JAM?
- 17. A jam session is a musical event, process, or activity where musicians play (i.e. "jam") by improvising without extensive preparation or predefined arrangements.
- 18. Jam sessions are often used by musicians to develop new material (music), find suitable arrangements, or simply as a social gathering and communal practice session.
- 19. NOW, LET’S JAM!
- 20. AGENDA FOR TODAY
- 21. FIRST HALF OF THE DAY Idea pitching Form Teams Business Overview / Understanding Start developing business concept 10:30 10:45 11:00
- 22. LUNCH
- 23. SECOND HALF OF THE DAY Business Concept Refinement/Prototype Role playing / Extra-lean validation Presentation to a persona using role playing or Prototype Start Slide Deck and Elevator Pitch preparation Final Presentation / Pitch Drinks and networking 14:00 16:00 16:30 18:00 19:00
- 25. DESIGNED FOR: DESIGNED BY: DATE: ITERATION: Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquairing from partners? Which Key Activities do partners perform? MOTIVATIONS FOR PARTNERSHIPS Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? CATEGORIES Production Problem Solving Platform/Network For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? TYPES Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising FIXED PRICING List Price Product feature dependent Customer segment dependent Volume dependent DYNAMIC PRICING Negotiation (bargaining) Yield Management Real-time-Market What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? IS YOUR BUSINESS MORE Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition) SAMPLE CHARACTERISTICS Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? TYPES OF RESOURCES Physical Intellectual (brand patents, copyrights, data) Human Financial Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? CHANNEL PHASES Awareness How do we raise awareness about our company’s products and services? Evaluation How do we help customers evaluate our organization’s Value Proposition? Purchase How do we allow customers to purchase specific products and services? Delivery How do we deliver a Value Proposition to customers? After sales How do we provide post-purchase customer support? For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversified Multi-sided Platform What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? CHARACTERISTICS Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? EXAMPLES Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation
- 27. USP AKA:
- 28. A unique selling proposition is a feature of a product that makes it different from and better than other similar products and that can be emphasised in advertisements for the product (Cambridge dictionaries)
- 29. PERSONAS
- 30. In user-centered design personas are fictional characters created to represent the different user types that might use a website, service, brand, or product in a similar way. We do it to be able to see things from that person’s point of view.
- 31. The Persona Grid gives you a simple, quick way to summarise the information about your audience. Normally the grid should be filled either through research or on learning iterations as you release or test your product. Today, we will work with personas as unvalidated hypothesis.
- 33. PROTOTYPE!
- 35. Prototyping is a technique that allows you to create and test user interfaces quickly and cheaply. It can be used to give the user a quick experience about a product. The same way, you can use LEGO pieces to prototype a service and the different parts that go with it.
- 36. IDEA PITCHING
- 37. TEAMS
- 39. WE WANT 3 MIXED GROUPS
- 40. CHOOSE YOUR TEAM
- 42. BUSINESS DESIGN JAM BRAINS & HEARTS | Holzstrasse 30, 80469 Munich