13. “The digital traces we leave
behind each day reveal more
about us than we know. This
could become a privacy
nightmare—or it could be
the foundation of a healthier,
more prosperous world”
PROF. ALEX PENTLAND
AMERICAN DATA SCIENTIST AT MIT CONNECTION
SCIENCE AND HUMAN DYNAMICS LABS.
14. BASED
ON SOCIAL
CIRCLE, LIKELY
TO REPAY
A LOAN
SEARCH
ENGINE RECORDS
INDICATE
COMING DOWN
WITH THE FLU
RECENT SHIFT
IN TEXT-
MESSAGING
PATTERN; NEW
GIRLFRIEND
LIKELY
TRAVELS
10KM
COMMUTING
TO WORK
EACH DAY
WEB AND
PHONE PATTERN
SUGGEST
LOOKING FOR
DOCTOR
PREGNANT,
BUT DOESN’T
KNOW IT YET
WEB PATTERN
SUGGEST
LOOKING TO BUY
A SPORTS CAR
VERY SOON