2. Presentation ObjectivesPresentation Objectives
Introduce you to social media platformsIntroduce you to social media platforms
The 80/20 caring/sharing ruleThe 80/20 caring/sharing rule
How to integrate each platformHow to integrate each platform
Tracking resultsTracking results
How to empower staff to assist in driving social mediaHow to empower staff to assist in driving social media
Highlight legal and ethical issuesHighlight legal and ethical issues
Identify how collaboration is the key to social media successIdentify how collaboration is the key to social media success
8. Lectures In 2000 & 2014Lectures In 2000 & 2014
Pros
• Paying attention
• Improves note taking
• Reinforces learning
Cons
• Offers distractions
• Peer pressure to message
Pros
• Efficiency
• Sharing notes
• Search engine access
Cons
• Less efficient
• Cannot clarify a point via a
search engine instantaneously
9. Social Media ChannelsSocial Media Channels
FacebookFacebook
TwitterTwitter
InstagramInstagram
PinterestPinterest
LinkedInLinkedIn
SnapChatSnapChat
You-TubeYou-Tube
Dozens MoreDozens More
Growing DailyGrowing Daily
10. Search Engine #1Search Engine #1
Have you searched where your business sits on Google?Have you searched where your business sits on Google?
How easy is it to find your business on search engines?How easy is it to find your business on search engines?
You can be #1 On Google with a good social presenceYou can be #1 On Google with a good social presence
Best of all its FREEBest of all its FREE
11. Tips On Being #1 On GoogleTips On Being #1 On Google
Have a social media strategyHave a social media strategy
Ensure social media strategy is in place & is consistentEnsure social media strategy is in place & is consistent
Share regularly with 80/20 even 90/10 ruleShare regularly with 80/20 even 90/10 rule
Engage with yourEngage with your ‘fans’ or ‘followers’‘fans’ or ‘followers’
Personalize aPersonalize a ‘Thank-you’ for each new ‘fan’ or ‘follower’‘Thank-you’ for each new ‘fan’ or ‘follower’
Do not automate aDo not automate a ‘thank you’‘thank you’
12. Best Chance Of Being #1 On GoogleBest Chance Of Being #1 On Google
TwitterTwitter
FacebookFacebook
InstagramInstagram
PinterestPinterest
YouTubeYouTube
FourSquare-SwarmFourSquare-Swarm
LinkedIn (IncludingLinkedIn (Including
group participation)group participation)
About.MeAbout.Me
Blog (Monthly PostBlog (Monthly Post
Sufficient) & IntegratedSufficient) & Integrated
to share on social mediato share on social media
channelschannels
SlideshareSlideshare
13. Social Media Is All About SharingSocial Media Is All About Sharing
“Once In Cyber Space Always In Cyber Space”“Once In Cyber Space Always In Cyber Space”
• Facebook
• Twitter
• Pinterest
• Snapchat
• Tumblr
• Instagram
• You Tube
17. BufferBuffer
Free to link 3 Social Media AccountsFree to link 3 Social Media Accounts
Posts automatically to one or all three of your accountsPosts automatically to one or all three of your accounts
TwitterTwitter
Facebook AccountFacebook Account
LinkedInLinkedIn
18. Buffer PostingTimesBuffer PostingTimes
Set times to post at your markets best suited timeSet times to post at your markets best suited time
Select from a range of content that have identified thatSelect from a range of content that have identified that
your market likes to seeyour market likes to see
Daily Quotes are popularDaily Quotes are popular
19. KloutKlout
FreeFree
Easy to useEasy to use
Curate content based on what you believe your market toCurate content based on what you believe your market to
likelike
Great to set and forget with five minutes effort per dayGreat to set and forget with five minutes effort per day
25. Paper.liPaper.li
FreeFree
You are the publisherYou are the publisher
Set and forget content from a host of sourcesSet and forget content from a host of sources
Can add electronic adds in theCan add electronic adds in the ‘paper’ for $9 per month‘paper’ for $9 per month
that when clicked link back to your businessthat when clicked link back to your business
Free version is effectiveFree version is effective
Auto send to Facebook andTwitterAuto send to Facebook andTwitter
27. PinterestPinterest
Social networking siteSocial networking site
FreeFree
Similar to a large corkboardSimilar to a large corkboard
Excellent for sharing links, images & ideasExcellent for sharing links, images & ideas
‘‘Pin’ direct from your browserPin’ direct from your browser
28. PinsPins
Pins are like bookmarks with imagesPins are like bookmarks with images
Can be added with one click on your boardCan be added with one click on your board
Pins can be sharedPins can be shared
30. BoardsBoards
Only limited by your imagination or projectsOnly limited by your imagination or projects
Encourages creativity for engagementEncourages creativity for engagement
31. Pinterest & Business BoardsPinterest & Business Boards
Create a business PinterestCreate a business Pinterest
Determine your market demographicDetermine your market demographic
Create boards around demographicCreate boards around demographic
Pin daily to a range of your boardsPin daily to a range of your boards
Encourage creativityEncourage creativity
36. TwitterTwitter
Great for engagementGreat for engagement
Excellent SharingToolExcellent SharingTool
#tag friendly#tag friendly
Engage in #tags for realityTV, AFL games etc based onEngage in #tags for realityTV, AFL games etc based on
your demographicyour demographic
SamplesSamples
#aflhawkspies #AFLgrandfinal #masterchefau#aflhawkspies #AFLgrandfinal #masterchefau
37. Power Of the #TagPower Of the #Tag
Across All ChannelsAcross All Channels
Identify what #tag generatesIdentify what #tag generates ‘Likes’ or ‘Followers’‘Likes’ or ‘Followers’
Use up to 5 #tags on a postUse up to 5 #tags on a post
Australia Campaign has generated in excess of 860,000Australia Campaign has generated in excess of 860,000
fansfans
#australia staff search #Australia and share best images#australia staff search #Australia and share best images
In excess of 100,000 fans on Instagram can generateIn excess of 100,000 fans on Instagram can generate
income for persons with such numbers ofincome for persons with such numbers of ‘fans’‘fans’
38. LinkedInLinkedIn
FreeFree
Professional Facebook in a senseProfessional Facebook in a sense
Increase your professional networkIncrease your professional network
Example 1,099 connections connect me to in excess of 14MExample 1,099 connections connect me to in excess of 14M
peoplepeople
40. EventbriteEventbrite
Free if tickets are freeFree if tickets are free
Great for sharing on social mediaGreat for sharing on social media
Builds your databaseBuilds your database
41. About.Me Splash pageAbout.Me Splash page
FreeFree
Great to get your name outGreat to get your name out
Massive global reachMassive global reach
Great for Online BusinessGreat for Online Business
Great AnalyticsGreat Analytics
46. Venue ReviewsVenue Reviews
YelpYelp
UrbanspoonUrbanspoon
TripAdvisorTripAdvisor
EatabilityEatability
ACCC is now investigating if they need to be regulatedACCC is now investigating if they need to be regulated
(Crikey, 2011)(Crikey, 2011)
47. A Negative ReviewA Negative Review
In a nutshellIn a nutshell ‘bury it’‘bury it’
Commence a campaign in your business to encourageCommence a campaign in your business to encourage
‘Positive Reviews’‘Positive Reviews’
48. GraphicsGraphics
Professional Graphic DesignerProfessional Graphic Designer
Create your business logo and brand identityCreate your business logo and brand identity
Presenter Media PackagePresenter Media Package
49. Samples of Self Generated GraphicsSamples of Self Generated Graphics
50. EngagementEngagement
Collaboration is the keyCollaboration is the key
Share fellow business owners contentShare fellow business owners content
Post content that worksPost content that works
AnimalsAnimals
Daily quotesDaily quotes
Cute Baby images (memes)Cute Baby images (memes)
Be mindful of copyright lawBe mindful of copyright law
53. Facebook Business Site RealityFacebook Business Site Reality
Facebook business sites are possibly only seen by 4% ofFacebook business sites are possibly only seen by 4% of
your audienceyour audience
Facebook want you to advertiseFacebook want you to advertise
AverageAverage ‘Like’ from Facebook paid add can average at $1‘Like’ from Facebook paid add can average at $1
or more per acquisitionor more per acquisition
Organic growth is best through your activity and theOrganic growth is best through your activity and the
sharing by your audiencesharing by your audience
54. Value Of A Facebook FanValue Of A Facebook Fan
A Facebook fan is worth $174 to a brand, up 28% sinceA Facebook fan is worth $174 to a brand, up 28% since
2010, according to Syncapse, a social media marketing2010, according to Syncapse, a social media marketing
firm.firm.
Based on: brand loyalty, propensity to recommend, mediaBased on: brand loyalty, propensity to recommend, media
value, cost of acquisition and brand affinityvalue, cost of acquisition and brand affinity
Though $174 is an average figure, the value variesThough $174 is an average figure, the value varies
depending on brand.depending on brand. (Business Insider Australia 2013)(Business Insider Australia 2013)
56. AppsApps
Becoming AffordableBecoming Affordable
Great if you have inbuilt engagement toolsGreat if you have inbuilt engagement tools
Genuine CouponsGenuine Coupons
58. YouTubeYouTube
FreeFree
Create A ChannelCreate A Channel
Viral Potential (See Below) 16MViews in 5 daysViral Potential (See Below) 16MViews in 5 days
59. DefamationDefamation
Cause of action through the courts to compensate aCause of action through the courts to compensate a
person for the damage suffered from aperson for the damage suffered from a ‘published attack’‘published attack’
on reputation.on reputation.
60. PublicationPublication
What form did the publication take-Oral, written,What form did the publication take-Oral, written,
conduct?conduct?
To whom was it published and to how many?To whom was it published and to how many?
Where was it published?Where was it published?
When was it published and for how long?When was it published and for how long?
About whom was it published?About whom was it published?
61. Lack Of Control Or RecallLack Of Control Or Recall
No ability to control a post once it is postedNo ability to control a post once it is posted
No control over screen shots being saved andNo control over screen shots being saved and
disseminateddisseminated
No ability to recall or shut down the post once it has beenNo ability to recall or shut down the post once it has been
sharedshared
62. PublisherPublisher
Each person who publishes or participates in theEach person who publishes or participates in the
publication of defamatory matter may be liable?publication of defamatory matter may be liable?
Employer is liable for the publication by its employeeEmployer is liable for the publication by its employee
provided the publication was authorized or made in courseprovided the publication was authorized or made in course
of employment.of employment.
63. Social Media PolicySocial Media Policy
Introduce a social media policyIntroduce a social media policy
Have the policy incorporated into an online social mediaHave the policy incorporated into an online social media
course for all new employeescourse for all new employees
Online courses are excellent evidence to establishOnline courses are excellent evidence to establish
employee has received appropriate trainingemployee has received appropriate training
Social media policies and training manage riskSocial media policies and training manage risk
64. Social Media & EmployeesSocial Media & Employees
Provide staff anProvide staff an ‘Online Social Media Course’‘Online Social Media Course’
Educate employees about the use of social mediaEducate employees about the use of social media
Explain how after hours use can impact the company &Explain how after hours use can impact the company &
ongoing employmentongoing employment
Identify how they need to protect their own reputation asIdentify how they need to protect their own reputation as
well as yourswell as yours
Provide an overview of bullyingProvide an overview of bullying
65. Empower StaffEmpower Staff
Identify key staff to do your social mediaIdentify key staff to do your social media
Provide them access to social media online & in-storeProvide them access to social media online & in-store
trainingtraining
Allow 30 minutes per day to post on social media channelsAllow 30 minutes per day to post on social media channels
Monitor their activityMonitor their activity
66. AnonymityAnonymity
Social media use can be anonymousSocial media use can be anonymous
Fake identitiesFake identities
Pseudonyms to disguise the true identity may be used byPseudonyms to disguise the true identity may be used by
personspersons
Internet Protocol (IP) MaskingInternet Protocol (IP) Masking
67. Social Media &TrollsSocial Media &Trolls
Case Study USA #tag ambushingCase Study USA #tag ambushing
Stalking Case StudiesStalking Case Studies
Habitual harassmentHabitual harassment
68. Database Rules & SpamDatabase Rules & Spam
Ensure follow Spam Act RulesEnsure follow Spam Act Rules
ACMA getting strict on SpamACMA getting strict on Spam
Must have approval to market to via email etcMust have approval to market to via email etc
Must have an opt out optionMust have an opt out option
Course ‘Grow Your Business By Being Social’ A course that is designed not only for small business owners but also employees who want to demonstrate to their employer that they can roll out a social media campaign that will drive sales into the business no matter what type of business they work in.
If you have started a social media strategy, learn how set up or reinvigorate your social media and see how a simple #tag used effectively can generate business awareness and most importantly engagement with your social media channels that will ultimately drive customers into your business.
Do you want to grow your business with an active and effective social media footprint? Do you want to learn the basics of setting up or reenergizing your social media activity? Do you want to finally set up your social media accounts that you may have being put off for so long?
If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers.
By the end of the course you will have an appreciation of the various social media platforms You also will be able to commence or reinvigorate a social media campaign The course will also show you how to work with fellow business owners and cross promote
I look forward to running this course with you and watching how you grow your business overall. Finally if you work in a business why not embrace this course and show your employer how easy it is to increase sales with a positive, effective and efficient social media campaign.