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Next Generation Banking with Generation Y

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Brad Garland
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Next Generation Banking From Generation Y’s Perspective The Garland Group | SocialStratus
SocialStratus The Garland Group | SocialStratus
Stats The Garland Group | SocialStratus
1979 - 1997 Gen Y The Garland Group | SocialStratus
70 million strong The Garland Group | SocialStratus
$211 Billion Income The Garland Group | SocialStratus
~$172 Billion a year The Garland Group | SocialStratus
Heavy Influencers The Garland Group | SocialStratus
Socially Conscious The Garland Group | SocialStratus
1. Reduce the Drinking Age to 18! - 111,275 2. Legalize Same-Sex Marriage - 80,458 3. Americans for Alternative Energy - 69,465 4. Support a Woman's Right to Choose - 66,806 5. Support Stem Cell Research - 55,219 6. Abolish Abstinence Only Sex Education - 54,712 7. Government + Religion = Disaster - 47,949 8. AIDS / HIV research - 24,789 Top Facebook 9. Equal Rights for Gays - 24,013 Groups 10. Pro-Life - 22,409 The Garland Group | SocialStratus
What they are • Resourceful • Praise Hungry • Creative • Cocky/Arrogant • Efficient • Self-centered • Tech Savvy • Use to winning
Consumers How do they consume? The Garland Group | SocialStratus
24/7 Access The Garland Group | SocialStratus
TV isn’t King anymore The Garland Group | SocialStratus
You have 10 seconds, GO! The Garland Group | SocialStratus
Ads = Ignored The Garland Group | SocialStratus
Friends are what matter The Garland Group | SocialStratus
Digital Natives The Garland Group | SocialStratus
The Garland Group | SocialStratus
97% own a computer 94% own a cell phone 76% use Instant Messaging 75% of college students have a Facebook account 60% own a portable device such as an iPod 34% use websites as their primary source of news The Garland Group | SocialStratus
Producers What do they do for fun? The Garland Group | SocialStratus
•Blogging User Generated Content •Videos •Networking •Mobile •Music •Branders The Garland Group | SocialStratus
Recruiting How do we find this generation? The Garland Group | SocialStratus
Don’t be a lemonade stand. Recruit like a football coach. The Garland Group | SocialStratus
The Garland Group | SocialStratus
Google them! The Garland Group | SocialStratus
Workplace The Garland Group | SocialStratus
What they want • Empowerment • Flexible schedules • Lots of perks • Right to lifestyle choice • Life/Work Integration
• Coaching, not bossing • Lots of feedback/praise • Rewards (not necessarily monetary) • The job better be fun! The Garland Group | SocialStratus
How do you get their business? The Garland Group | SocialStratus
• Listen • Be authentic, transparent • Don’t sell/spam them • Offer better experiences The Garland Group | SocialStratus
Thanks. The Garland Group | SocialStratus

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Next Generation Banking with Generation Y

  • 1. Next Generation Banking From Generation Y’s Perspective The Garland Group | SocialStratus
  • 2. SocialStratus The Garland Group | SocialStratus
  • 3. Stats The Garland Group | SocialStratus
  • 4. 1979 - 1997 Gen Y The Garland Group | SocialStratus
  • 5. 70 million strong The Garland Group | SocialStratus
  • 6. $211 Billion Income The Garland Group | SocialStratus
  • 7. ~$172 Billion a year The Garland Group | SocialStratus
  • 8. Heavy Influencers The Garland Group | SocialStratus
  • 9. Socially Conscious The Garland Group | SocialStratus
  • 10. 1. Reduce the Drinking Age to 18! - 111,275 2. Legalize Same-Sex Marriage - 80,458 3. Americans for Alternative Energy - 69,465 4. Support a Woman's Right to Choose - 66,806 5. Support Stem Cell Research - 55,219 6. Abolish Abstinence Only Sex Education - 54,712 7. Government + Religion = Disaster - 47,949 8. AIDS / HIV research - 24,789 Top Facebook 9. Equal Rights for Gays - 24,013 Groups 10. Pro-Life - 22,409 The Garland Group | SocialStratus
  • 11. What they are • Resourceful • Praise Hungry • Creative • Cocky/Arrogant • Efficient • Self-centered • Tech Savvy • Use to winning
  • 12. Consumers How do they consume? The Garland Group | SocialStratus
  • 13. 24/7 Access The Garland Group | SocialStratus
  • 14. TV isn’t King anymore The Garland Group | SocialStratus
  • 15. You have 10 seconds, GO! The Garland Group | SocialStratus
  • 16. Ads = Ignored The Garland Group | SocialStratus
  • 17. Friends are what matter The Garland Group | SocialStratus
  • 18. Digital Natives The Garland Group | SocialStratus
  • 19. The Garland Group | SocialStratus
  • 20. 97% own a computer 94% own a cell phone 76% use Instant Messaging 75% of college students have a Facebook account 60% own a portable device such as an iPod 34% use websites as their primary source of news The Garland Group | SocialStratus
  • 21. Producers What do they do for fun? The Garland Group | SocialStratus
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  • 23. •Blogging User Generated Content •Videos •Networking •Mobile •Music •Branders The Garland Group | SocialStratus
  • 24. Recruiting How do we find this generation? The Garland Group | SocialStratus
  • 25. Don’t be a lemonade stand. Recruit like a football coach. The Garland Group | SocialStratus
  • 26. The Garland Group | SocialStratus
  • 27. Google them! The Garland Group | SocialStratus
  • 28. Workplace The Garland Group | SocialStratus
  • 29. What they want • Empowerment • Flexible schedules • Lots of perks • Right to lifestyle choice • Life/Work Integration
  • 30. • Coaching, not bossing • Lots of feedback/praise • Rewards (not necessarily monetary) • The job better be fun! The Garland Group | SocialStratus
  • 31. How do you get their business? The Garland Group | SocialStratus
  • 32. • Listen • Be authentic, transparent • Don’t sell/spam them • Offer better experiences The Garland Group | SocialStratus
  • 33. Thanks. The Garland Group | SocialStratus