Presented at the 2012 Texas School Public Relations Association Annual Conference.

1. “20 Tips for a One Man/Woman PR Office”
presented at TSPRA Annual Conference
February 14, 2012

2. 20 Tips for a One Man/Woman PR Office
I can do it ... so can you!

3. BRAD DOMITROVICH
PR Zealot, Speaker, Educator
Georgetown Independent School District
Director of School and Community Relations
Texas School Public Relations Association
Past President 2008-2009
office web and blog
(512) 943-1890 www.domitrovich.com
cell twitter
(830) 688-9912 @braddomitrovich

4. If you would like a copy of this slide deck:
www.SlideShare.net/BradDomitrovich

5. 1
Make sure you have
the support of the boss.

6. 2
Never assume that the Board
knows exactly what you do.

7. 3
Define your district’s
public relation needs.

8. 4
Become a district leader
in customer service.

9. 5
Always have campus
secretaries on your side.

10. 6
Become an advisor
and confidant to others.

11. 7
Build a trust relationship
with all media outlets.

12. 8
Help reporters out.
(the school business is not easy to understand)

13. 9
Always prepare
before going on camera.

14. 10
Keep some quotes on file.

15. 11
Never lie to the media.

16. 12
Never say “no comment”.

17. 13
Yell at your computer,
not at real people.

18. 14
Don’t panic.
Be the leader in a crisis.

19. 15
•
Always
keep
your
boss
informed
•
Never
try
to
hide
bad
news
Stay organized!

20. 16
Go eat lunch at
a campus once a week.

21. 17
Everything you write is a
permanent record
of your professionalism.

22. 18
Get involved
with your community.

23. 19
Stay networked
and trained!

24. 20
You can’t
fix stupid.

25. 21 - BONUS
Write down
all the things
that happen ...
it’s called your
retirement book.

26. Questions, comments, opinions.
(Bonus tip: listening is the key to great communication)

27. If you would like a copy of this slide deck:
www.SlideShare.net/BradDomitrovich