THE SCIENCE OF SERIAL: 10 Takeaways from nPr’s storytelling sensation

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This presentation was given by Creative Director, Brad Baer, as part of the "Ignite" session at MCN 2015 in Minneapolis, MN.

Technologie

THE SCIENCE OF SERIAL:
10TAKEAWAYSFROMNPR’SSTORYTELLINGSENSATION
BRAD BAER
Creative Director, Bluecadet
@Bluecadet / @Craftedaction

Whowouldyourather
curateashowaround?
#igniteMCN#MCN2015

#igniteMCN#MCN2015
• HasspentmostofhislifeasanomadaroundEurope
• Rentsaroomin ahousewithotherunprovenartists
• Particularlyenjoyspaintingpicturesofhisbedroom
• Friendsdescribehimasalittleweird andeclectic
• Eventuallydiesbeforeachievinganysortoffame
PersonA:

#igniteMCN#MCN2015
• High-schoolagedstudent
• LivesjustoutsideofBaltimore
• VisitsMosqueregularlywithParents
• Spendstimesmokingandhangingoutwithfriends
• HasaKoreangirlfriendbutbrokeupwithher
PersonB:

Greatstorieshappento
thosewhocantellthem.
#igniteMCN#MCN2015

• HasspentmostofhislifeasanomadaroundEurope
• Rentsaroomin ahousewithotherunprovenartists
• Particularlyenjoyspaintingpicturesofhisbedroom
• Friendsdescribehimasalittleweird andeclectic
• Eventuallydiesbeforeachievinganysortoffame
VincentVanGogh
#igniteMCN#MCN2015

• High-schoolagedstudent
• LivesjustoutsideofBaltimore
• VisitsMosqueregularlywithParents
• Spendstimesmokingandhangingoutwithfriends
• HasaKoreangirlfriendbutbrokeupwithher
AdnanSyed
#igniteMCN#MCN2015

5 million downloads
quickerthananyotherpodcast(Apple)
40 million downloads
in2014alone(Apple)
80 million total downloads
asofsummer2015(Apple)
$11,103.86
raisedforHaveMinLeescholarshipfund
asofsummer2015(Apple)
30,000+ members
Onareddit.comsubreddit
`
Graphics by Michelle Rial / The Bold Italic
#igniteMCN#MCN2015

TheScienceofSerial
10LessonsonStorytelling
#igniteMCN#MCN2015

1. Startwithaquestion/Makeitrelatableandpersonal
I just want to point out something I'd never really
thought about before I started working on this story.
And that is, it's really hard to account for your time, in a
detailedway,Imean.
-SarahKoenig
“
#igniteMCN#MCN2015

3. Balancetimelessthemeswithcurrentissues
Graphics by Michelle Rial / The Bold Italic
#igniteMCN#MCN2015

INTERVIEW WITH A CONFUSED SARAH, VISUALIZED
Graphics by Michelle Rial / The Bold Italic
4. Don’tbeafraidtohaveapersonalityandprovidedifferentperspectives
#igniteMCN#MCN2015

Graphics by Michelle Rial / The Bold Italic
5. Developyourcharactersbyintroducingquirksandhabits
#igniteMCN#MCN2015

Ilearnedstorytellingfrommy
Rabbi.IthoughtIhad
inventedthistechniquebutIt
turnsoutmyrabbiusedit,as
doeseverypreacherevery
Sunday.
-IraGlass
“
6. Paceyourstorylikeachoreographeddance
#igniteMCN#MCN2015

7. Consideryouraudience’scomfortandlearningstyle
#igniteMCN#MCN2015

8. Provide/encourageopportunitiestoextendtheexperience
#igniteMCN#MCN2015

#igniteMCN#MCN2015
9. Giveyouraudienceareasontoevangelizeandriff

Cartoon by David Sipress / The New Yorker
#igniteMCN#MCN2015
10. Endonaquestion.Noteverythinghastohaveaperfectfinish

ThankYou. THE
SCIENCE OF
S E R I A L
#igniteMCN#MCN2015

THANKS!
BRAD BAER
Creative Director, Bluecadet
@Bluecadet / @Craftedaction

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THE SCIENCE OF SERIAL: 10 Takeaways from nPr’s storytelling sensation

1. THE SCIENCE OF SERIAL: 10TAKEAWAYSFROMNPR’SSTORYTELLINGSENSATION BRAD BAER Creative Director, Bluecadet @Bluecadet / @Craftedaction

2. Whowouldyourather curateashowaround? #igniteMCN#MCN2015

3. #igniteMCN#MCN2015 • HasspentmostofhislifeasanomadaroundEurope • Rentsaroomin ahousewithotherunprovenartists • Particularlyenjoyspaintingpicturesofhisbedroom • Friendsdescribehimasalittleweird andeclectic • Eventuallydiesbeforeachievinganysortoffame PersonA:

4. #igniteMCN#MCN2015 • High-schoolagedstudent • LivesjustoutsideofBaltimore • VisitsMosqueregularlywithParents • Spendstimesmokingandhangingoutwithfriends • HasaKoreangirlfriendbutbrokeupwithher PersonB:

5. Greatstorieshappento thosewhocantellthem. #igniteMCN#MCN2015

6. • HasspentmostofhislifeasanomadaroundEurope • Rentsaroomin ahousewithotherunprovenartists • Particularlyenjoyspaintingpicturesofhisbedroom • Friendsdescribehimasalittleweird andeclectic • Eventuallydiesbeforeachievinganysortoffame VincentVanGogh #igniteMCN#MCN2015

7. • High-schoolagedstudent • LivesjustoutsideofBaltimore • VisitsMosqueregularlywithParents • Spendstimesmokingandhangingoutwithfriends • HasaKoreangirlfriendbutbrokeupwithher AdnanSyed #igniteMCN#MCN2015

8. #igniteMCN#MCN2015

9. 5 million downloads quickerthananyotherpodcast(Apple) 40 million downloads in2014alone(Apple) 80 million total downloads asofsummer2015(Apple) $11,103.86 raisedforHaveMinLeescholarshipfund asofsummer2015(Apple) 30,000+ members Onareddit.comsubreddit ` Graphics by Michelle Rial / The Bold Italic #igniteMCN#MCN2015

10. TheScienceofSerial 10LessonsonStorytelling #igniteMCN#MCN2015

11. 1. Startwithaquestion/Makeitrelatableandpersonal I just want to point out something I'd never really thought about before I started working on this story. And that is, it's really hard to account for your time, in a detailedway,Imean. -SarahKoenig “ #igniteMCN#MCN2015

12.

13. 3. Balancetimelessthemeswithcurrentissues Graphics by Michelle Rial / The Bold Italic #igniteMCN#MCN2015

14. INTERVIEW WITH A CONFUSED SARAH, VISUALIZED Graphics by Michelle Rial / The Bold Italic 4. Don’tbeafraidtohaveapersonalityandprovidedifferentperspectives #igniteMCN#MCN2015

15. Graphics by Michelle Rial / The Bold Italic 5. Developyourcharactersbyintroducingquirksandhabits #igniteMCN#MCN2015

16. Ilearnedstorytellingfrommy Rabbi.IthoughtIhad inventedthistechniquebutIt turnsoutmyrabbiusedit,as doeseverypreacherevery Sunday. -IraGlass “ 6. Paceyourstorylikeachoreographeddance #igniteMCN#MCN2015

17. 7. Consideryouraudience’scomfortandlearningstyle #igniteMCN#MCN2015

18. 8. Provide/encourageopportunitiestoextendtheexperience #igniteMCN#MCN2015

19. #igniteMCN#MCN2015 9. Giveyouraudienceareasontoevangelizeandriff

20. Cartoon by David Sipress / The New Yorker #igniteMCN#MCN2015 10. Endonaquestion.Noteverythinghastohaveaperfectfinish

21. ThankYou. THE SCIENCE OF S E R I A L #igniteMCN#MCN2015

22. THANKS! BRAD BAER Creative Director, Bluecadet @Bluecadet / @Craftedaction